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PODCAST

Green Beauty Conversations by Formula Botanica

Formula Botanica

Green Beauty Conversations by Formula Botanica, the online organic formulation school, challenges you on the way you think about the beauty industry. Our host Lorraine Dallmeier tackles topics that encourage debate about green, indie and sustainable beauty. Subscribe to the Green Beauty Conversations podcast and become part of the global green beauty movement. www.formulabotanica.com

arts fashion & beauty

All Episodes

31:26

EP33. Sourcing Sustainable Organic Skincare Ingredients

Green Beauty Conversations by Formula Botanica ·

2019/04/16

At Formula Botanica, one of the most frequent questions our community asks is where to buy certain organic skincare ingredients. Our students have access to our resources list of recommended, trusted suppliers around the world. However, knowing more about how suppliers work behind the scenes can help you ask the right questions when sourcing ingredients to suit your formulating needs. Being a supplier of organic skincare ingredients isn't an easy business to be in. There are numerous challenges in

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36:00

EP32. Why Beauty Logistics Are Not Boring

Green Beauty Conversations by Formula Botanica ·

2019/04/01

If you have been hanging out in our Skincare Entrepreneur Mastermind Facebook group or other beautypreneur forums, you are likely to have come across our guest Rachel Whittaker of Indie Beauty Delivers, who is a tour de force in beauty logistics. She loves telling us why beauty logistics are not boring and why you should consider them as a really important part of how you set-up your business. Rachel has long experience in all aspects of logistics from warehousing to distribution and customer

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31:01

EP31: Talking Women's Health with Forage Botanicals

Green Beauty Conversations by Formula Botanica ·

2019/03/12

Formula Botanica students and graduates are unsurprisingly mainly women, so we decided in this Green Beauty Conversation to focus unapologetically on women's health and well being; also because we're still in our designated Women's Month of March as we hit the airwaves. In this episode, we talk to Natasha Richardson, herbalist, women's health expert and founder of Forage Botanicals, a business aimed specifically at helping women alleviate and manage the stress and symptoms of period pain and other

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41:51

EP30. The Philosophy of Biodynamic Skincare

Green Beauty Conversations by Formula Botanica ·

2019/02/26

Most of us in the green beauty sector are familiar with long-established organic brands Weleda and Dr Haushka, but what we might not know is that they run their skincare businesses according to biodynamic principles. Biodynamic skincare is often described as 'organic plus' as it takes a caring, holistic approach that defines not only the farming of botanical ingredients for skincare products but also their entire life cycles from field to face. The Biodynamic Association defines biodynamics as a

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25:51

EP29. Talking Ethical Natural Haircare

Green Beauty Conversations by Formula Botanica ·

2019/02/12

If you thought solid shampoo bars were a recent trend, you should listen to our latest Green Beauty Conversation with Akua Wood who is the founder of Sheabutter Cottage, a pioneering business that supplies natural haircare ingredients as well as skincare and haircare products. Akua's solid shampoo bars have been best sellers in her online store almost since she started out in the early 2000s. Ghanaian-born Akua arrived in the UK in 1994 and it was while her daughters were very young that she

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35:01

EP28. Beauty Entrepreneurship with Jo Chidley of...

Green Beauty Conversations by Formula Botanica ·

2019/01/28

We met Jo Chidley, beauty entrepreneur and founder of Beauty Kitchen, effective, natural, and sustainable beauty, almost a year ago and have been stalking her ever since to give us some airtime. We are so excited to have caught up with her in her busy schedule running a multi-million turnover business from her native Scotland. Jo has won multiple industry awards, including the Natwest Everywoman Award in the Brand of the Future Category and was recognised as one of the 10 most influential people in

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48:07

EP27. Reviewing Indie Beauty Trends & Events

Green Beauty Conversations by Formula Botanica ·

2019/01/15

There is no better time to take stock and review indie beauty trends and events than the start of a new year; nor is there a better time for a change. So, in this episode of Green Beauty Conversations podcast we see a role reversal with host Gemma in the hot seat as our interviewee, while school director Lorraine asks the questions. This is one of our longer podcasts as Gemma does an extensive, insider round-up of the value of attending, as a visitor and as trade, both Indie Beauty Expo, which had

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28:09

EP26. How to Work with Green Beauty Influencers

Green Beauty Conversations by Formula Botanica ·

2018/12/31

It takes one to know one, so the adage goes and never more so than when referring to the incredibly diverse and mysterious roles played by the green beauty influencer. To help shed light on how new indie and niche beauty brands can make the most of collaborating with green beauty influencers, we invited Callie Lions of The Green Beauty Mom fame to the podcast. Callie, a graduate of Formula Botanica, straddles the green beauty influencer world. She started out in 2011 blogging and running her social

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37:13

EP25. Karen Gilbert on Fragrance in Natural Skincare

Green Beauty Conversations by Formula Botanica ·

2018/12/18

We are excited to welcome fragrance industry expert and practitioner Karen Gilbert to Green Beauty Conversations because Karen not only works actively as a perfumery trainer but also has a wealth of experience in the world of natural skincare. Karen, who is also a trained aromatherapist, started her perfume industry career with one of the large fragrance houses, IFF, as an evaluator of fragrance in products ranging from luxury brands to functional household cleaners. In the late 1990s, Karen joined

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21:53

EP24. How Cannabinoids Work in Skincare

Green Beauty Conversations by Formula Botanica ·

2018/12/11

What is CBD skincare? If we'd told you even a year or two ago that CBD skincare is related to cannabis, it's likely to have triggered an automatic association with scheduled drugs. However, today, certain bio-active compounds, or cannabinoids, found within both cannabis and its relative hemp are being used not only in medicine but also far more recently as legitimate, active ingredients in high-performance skincare. In brief, cannabis itself is scheduled as an illegal drug in most western countries

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25:36

EP23. Starting an Ethical Skincare Business

Green Beauty Conversations by Formula Botanica ·

2018/11/22

If you are creating natural, organic cosmetics with a view to selling them, the chances are you are also keen to run a sustainable, ethical skincare business too. Green beauty goes hand in hand with sustainability and transparency in all aspects of producing natural skincare, from field to face. We've talked a lot recently about the need to drill into the sustainable sourcing of botanical ingredients and also discussed the true meaning of formulating with green chemistry credentials. We've also

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36:53

EP22. Defining Green Cosmetic Chemistry in Easy Steps

Green Beauty Conversations by Formula Botanica ·

2018/11/13

Isn't green chemistry always at work in our artisan labs when we're formulating natural organic skincare? Our answer would be, yes it is, but probably not to the extent it could be, nor in line with how we would define green cosmetic chemistry. Believe us when we say we're not trying to make your formulating lives harder! However, take a moment to think about how consumers are increasingly asking penetrating questions about the green credentials of skincare brands, both large and small. You'll

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32:56

EP21. Melinda Coss on How to Price your Skincare...

Green Beauty Conversations by Formula Botanica ·

2018/10/29

Knowing how to price your skincare products is one of the most important factors in getting a viable beauty business off the ground. You're passionate about natural skincare formulation, but are you guilty of shirking the numbers? It's all too easy to get our heads in the pot enjoying making skincare but forget the nuts and bolts of running and growing a business, such as profit, retail and wholesale margins. Spreadsheets not just formulae sheets should be your number one priority once you've

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27:04

EP20. Zeroing in on Zero Waste in Green Beauty

Green Beauty Conversations by Formula Botanica ·

2018/10/01

A year ago, if you'd searched online for the term zero waste as it relates to the beauty industry you would most likely have found few search results returned. What a difference a year makes. These days, it is a buzzword in the cosmetics industry and nowhere more so than in green beauty. What might surprise you is that a body promoting zero waste was set up as long ago as 2002. The Zero Waste International Alliance drafted its first definition of the term in 2004. It is only relatively recently, due

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46:32

EP19. Why Beauty Trade Shows Are Good Business

Green Beauty Conversations by Formula Botanica ·

2018/10/01

With the sheer number of hair and beauty trade shows around the globe these days, you might feel intimidated by the prospect of exhibiting at one, especially if you're new to the beauty industry. You know the score; you sign up for the details months in advance but when the time comes, you feel you either can't afford it or that your business isn't at the right stage to benefit from attending. Beautypreneurs face overwhelm in terms of the sheer effort and financial outlay required to get prepared

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19:01

EP18. Behind the Scenes of a Rebrand with Huna...

Green Beauty Conversations by Formula Botanica ·

2018/09/18

Our last three episodes of Green Beauty Conversations formed our Beauty Branding Week and gave you plenty of strategies and practical tactics to help you get under way on your branding journey. However, if you've already launched your brand but feel that it's looking tired or is not doing your business justice or perhaps you've simply fallen out of love with it, now might be the right time to consider rebranding your beauty business. If you are at this juncture, then our guest in this episode has

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24:30

EP17. Working with a Designer on Branding your Beauty...

Green Beauty Conversations by Formula Botanica ·

2018/09/06

One of the questions we are most often asked at Formula Botanica is whether it's worth hiring a designer to help with branding your beauty business. With start-up beauty brands pressed for cash flow and with the proliferation of free or low-cost design apps and programs, it's tempting to think we can do it all ourselves. In this episode of Green Beauty Conversations, we answer most of those FAQs, and hope to clarify why and when you might wish to outsource to a designer. We go behind the scenes of a

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42:06

EP16. Beginner's Guide to Branding a Beauty Business

Green Beauty Conversations by Formula Botanica ·

2018/09/04

As we watch indie beauty brands crushing it on Instagram with amazing eye candy images and gathering tribes into the tens of thousands, we may think that kind of brand visibility is an impossible dream for our own beauty businesses. While it does, of course, take hard graft to get that kind of brand awareness, you can go far if you know from the start how to define, style and build your brand on strong foundations. Our guest in this episode of Green Beauty Conversations offers some invaluable advice

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58:56

EP15. Top 10 Tips for Branding Indie Beauty Businesses

Green Beauty Conversations by Formula Botanica ·

2018/09/03

We kick off a series of podcasts on branding indie beauty businesses with a marathon interview packed with actionable advice. You've no doubt heard the one about your brand being more than your logo, but have you worked out what this means in reality? Here, at Formula Botanica, we thought we knew all about branding, and how it applies to indie beauty businesses, but our chat with Rob Moore of The Design Co certainly opened our eyes. We'll give you a clue to just how much more there is to branding:

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24:39

EP14. Sustainable Beauty: Discussing the Top...

Green Beauty Conversations by Formula Botanica ·

2018/08/17

In our very first Green Beauty Conversations podcast, we discussed what natural means in skincare and this week's topic about sustainable beauty is another of those hotly-debated issues that has no clear-cut definition. We'd go so far as to say there are even more interpretations of the term 'sustainable' as used in the natural beauty world than there are shades of green. To help us unravel sustainable beauty and shed light on the top concerns, we spoke to Dr Barbara Olioso, a cosmetic chemist with

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