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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

05:11

6 Incredible Exit Strategies from Content Creators (273)

Content Inc. - The Podcast ·

2021/04/12

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no

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06:38

The Rise of the Content Entrepreneur (272)

Content Inc. - The Podcast ·

2021/04/05

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:42

Are Creator Coins a Thing for Content Entrepreneurs?...

Content Inc. - The Podcast ·

2021/03/29

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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03:34

Run Away from Facebook's Content Creator Program (270)

Content Inc. - The Podcast ·

2021/03/22

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled. ------- See all Content Inc episodes at the Content Inc. podcast home. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:16

Are You Indispensable? (269)

Content Inc. - The Podcast ·

2021/03/15

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensable? If you aren't, why are you creating content in the first place? ------- See all Content Inc episodes at the Content Inc. podcast home. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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05:21

How to Create a Competitive Advantage with Your Tilt...

Content Inc. - The Podcast ·

2021/03/08

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model. ------- Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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04:23

No, You Don't Own Your Facebook Group (267)

Content Inc. - The Podcast ·

2021/03/01

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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05:42

The Future: NFTs and Content Entrepreneurs (266)

Content Inc. - The Podcast ·

2021/02/22

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens). ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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04:20

Making a Very Important List (265)

Content Inc. - The Podcast ·

2021/02/14

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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04:13

The Secret of Jeff Bezos (264)

Content Inc. - The Podcast ·

2021/02/08

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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04:20

Do What You Say You Are Going to Do (263)

Content Inc. - The Podcast ·

2021/02/01

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going to do something, you do it. If you are not going to do something, don't say it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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04:32

Managing Content Burnout (262)

Content Inc. - The Podcast ·

2021/01/25

So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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05:10

Do Less, Intensely (261)

Content Inc. - The Podcast ·

2021/01/18

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche. Shout out to Jack Butcher of Visualize Value for the title of this episode. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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03:52

Getting In on the Content Acquisition Land Grab (260)

Content Inc. - The Podcast ·

2021/01/11

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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03:25

Make Sure Your 2021 Goals Include Numbers (259)

Content Inc. - The Podcast ·

2021/01/04

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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05:52

You Have Something to Say...So Say It (258)

Content Inc. - The Podcast ·

2020/12/28

The future is here. There are kids around the world right now building audiences and charting a new path. How about you? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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07:15

257: 9 Success Strategies for 2021

Content Inc. - The Podcast ·

2020/12/21

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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04:13

256: Do this One Thing to Prepare for Next Year

Content Inc. - The Podcast ·

2020/12/14

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity possible for your content creation and distribution. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

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03:47

255: Reset Day

Content Inc. - The Podcast ·

2020/12/07

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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07:19

254: 4 Content Marketing Strategies for 2021

Content Inc. - The Podcast ·

2020/11/30

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to

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