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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

14:08

Orangetheory Steps Away From HIIT

Built To Grow Fitness Business ·

2023/05/30

In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism.A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market.The primary purpose of a unique mechanism is to position your business

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18:52

When To Order A Replacement

Built To Grow Fitness Business ·

2023/05/25

As a gym owner, your No.1 priority is to remove yourself from your business's operations.Your ultimate dream is to create a thriving business that doesn't solely rely on you. You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently.That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence.But removing yourself isn't easy

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18:41

The Diet Starts Monday

Built To Grow Fitness Business ·

2023/05/23

In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.It's a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation.Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation.They forego the opportunity to acquire knowledge and insights that could

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17:53

Paying Your Staff 101

Built To Grow Fitness Business ·

2023/05/18

As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.It's a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees.In today's episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group.The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should

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14:16

Stop Lying to Yourself

Built To Grow Fitness Business ·

2023/05/16

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their businessThis is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.Many gym owners wanted the script to copy and paste into their marketing plays for quick

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20:56

Dating Your Clients

Built To Grow Fitness Business ·

2023/05/11

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery

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26:06

The Glass Ceiling Of Your Success

Built To Grow Fitness Business ·

2023/05/09

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.So why does this happen?Well, there are a few reasons, with the biggest one being attrition. No matter how

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28:55

15 Years In The Business With Trevor Wittwer

Built To Grow Fitness Business ·

2023/05/04

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results

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31:44

Customer Service Superpowers with Hank Ebeling

Built To Grow Fitness Business ·

2023/05/02

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gyms can differentiate themselves is through exceptional customer service.In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive

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28:04

The Mindset Of A Champion with Ben Newman

Built To Grow Fitness Business ·

2023/04/27

In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA.He has authored the number one bestseller, "Uncommon Leadership," also featured in Wall Street Journal and USA Today.Apart from being a renowned speaker and author, he is also a performance coach for several football and

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29:50

Profitable Nutrition Programs with Nicole Aucoin

Built To Grow Fitness Business ·

2023/04/25

As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our

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35:33

Underground Chat with Scott Carpenter

Built To Grow Fitness Business ·

2023/04/20

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around.In business and more so in the fitness industry, there’s a lot of value in collaborating

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29:29

What Did You Decide

Built To Grow Fitness Business ·

2023/04/18

There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons.Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with. When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business.Unfortunately, some gym owners are

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19:39

Time To Go To War

Built To Grow Fitness Business ·

2023/04/13

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain

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19:43

Skills That Pay The Bills

Built To Grow Fitness Business ·

2023/04/11

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates the acquisition of various skills.The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym

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17:06

Your Appointment Cancellation Policy

Built To Grow Fitness Business ·

2023/04/06

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. However, cancellations are an inevitable part of running a business.An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.A well-designed cancellation

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4:38

Look At Your P&L

Built To Grow Fitness Business ·

2023/04/04

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by March, some of those customers may have already fallen off.It's time to go back and assess your P&L numbers. Take a keen look at all your expenses and get rid of those you no longer needTake the time to review your subscriptions and see which ones you're not using. Those things add up over time, even if it's just $100 a month.It's

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24:12

Does Your Gym Pay You

Built To Grow Fitness Business ·

2023/03/30

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.This is not what you should be doing as a gym owner.A

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23:05

My P&L

Built To Grow Fitness Business ·

2023/03/28

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial statement that summarizes a business’s income and expenses for a given period. It can be monthly, quarterly, or yearly.It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&L can help gym owners more accurately assess the financial health of their business.It’s rare in the

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30:45

Being So Good That You Lose Clients

Built To Grow Fitness Business ·

2023/03/23

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them, the less likely they will stay with you.What does this mean?Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.Once they give their credit card, their

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