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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

31:27

Interview with Hamburg/Berlin Based Sound Agency,...

Audio Branding ·

2021/01/27

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!In this second part, we discuss:The best money saving tips for audio brandingGiving yourself time to let your own DIY attempts sink in

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35:48

Interview with Hamburg/Berlin Based Sound Agency,...

Audio Branding ·

2021/01/20

In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here.We are discuss:What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdownsThe shift

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04:38

Healing Harmonies

Audio Branding ·

2021/01/13

When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the background or occasionally ring out over the intercom.They can be surprisingly loud too. The nighttime background noise at a hospital can sometimes reach over a hundred decibels,

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22:30

Interview with L.A.-Based Music Composer, Chris...

Audio Branding ·

2021/01/06

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic's brought to music production and recording, and how you might get started in the world of music production yourself!In this part of the interview, we talk about:How music design looks in different countriesChanges in the movie making industry, especially when it comes to music productionThe changes he’s made with composing music since he startedChris speculates how he

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20:47

Interview with L.A.-Based Music Composer, Chris...

Audio Branding ·

2020/12/30

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film "39 And A Half," as well as numerous TV shows on

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05:10

Jingles All The Way

Audio Branding ·

2020/12/23

The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there's one kind of traditional jingle we aren't as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer wiener, if the best part of waking up was Folgers in your cup, if you were ever stuck on Band-Aid brands because Band-Aid's stuck on you, then you probably grew up in the heyday of advertising jingles

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29:20

Interview with Life Coach & Shamanic Sound Healer,...

Audio Branding ·

2020/12/16

I'm excited to be sharing the second half of my interview with Kaye Doran. In the first part, Kaye shared so much with us and what she does in her work. In this second part, we're continuing the conversation about everything from how to use your own tools/instruments to how she uses her work to help heal people with grief to channeling a child’s way of thinking. It's such a calming end to our interview!In this second part, we cover:How Kaye shares with her clients so they can continue their own

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27:08

Interview with Life Coach & Shamanic Sound Healer,...

Audio Branding ·

2020/12/09

This interview is unlike any other that I’ve had the opportunity to do and Kaye Doran brings such a fascinating take on life! She's an entrepreneur and is passionate about helping people create their greatest lives, from the inside out. She is both a life coach and a shaman, which creates such a unique take on healing - and specifically, healing with sound. I can’t wait to share this with you!Tune in to hear:Kaye’s background and how she jumped into the world of sound healingThe adverse effects to

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07:10

A World of Living Sound

Audio Branding ·

2020/12/02

So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, as far back as the dinosaurs and even much further, there are sounds that we’d still instantly recognize today. Let’s take a closer look at that timeless world of sound and what can happen when we start to add our

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33:20

Interview with Audio Producer & Voice Talent, Macha...

Audio Branding ·

2020/11/25

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet.This part of our interview is even better than the first part!Tune in to hear Macha and I discuss:The importance of imaging for radio and how the voice actor becomes part of the brandHow voices have changedThe increase of female voices on voice oversThe increase of diverse voices on voice oversNot being in competition with

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40:09

Interview with Audio Producer & Voice Talent, Macha...

Audio Branding ·

2020/11/18

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you -I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting!Tune in to hear Macha and

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06:04

Changing The Shape Of Music

Audio Branding ·

2020/11/11

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings?Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music.When it comes to audio branding, music's usually thought of as the product- and the audience is just a passive consumer. You can listen to a song and let its melody

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33:22

Interview with Co-founder and CXO of Audio UX, Eric...

Audio Branding ·

2020/11/04

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!In this episode, we explore:How to create audio branding for a company that just has a feelThe different phases of developing an audio brandHow many companies and brands have thought about their audio

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29:50

Interview with Co-founder and CXO of Audio UX, Eric...

Audio Branding ·

2020/10/28

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I've wanted to have for a while - and I hope you find it as fascinating as I do!In this episode,

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29:30

Interview with Confidence Coach & Musician, Emily...

Audio Branding ·

2020/10/21

This is the second part of my interview with Emily Rose Giddings. This episode is a continuation of our conversation about music and sound and really dives into what she does to help her clients embody their own sound as well as what’s involved in training your voice for video/speaking.Listen in to our continued conversation about:What it means to be “performing a script”The difference between a good actor and a great actorHow to shift your mind to creating the environment to speak wellHow

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26:40

Interview with Confidence Coach & Musician, Emily...

Audio Branding ·

2020/10/14

In this episode, I had the joy of talking with Emily Rose Giddings. She is a self-taught musician who has toured the country multiple times as the lead vocalist in the indie band Zigtebra. She's also a certified life coach who focuses on helping her clients find confidence and authenticity in marketing online. With the change in schedule due to COVID, she's creating lots of workshops in her Facebook group, Confident Creative Entrepreneurs, to keep her community engaged. I'm excited to share with you

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27:15

Interview with Public Speaker, Educator & Author,...

Audio Branding ·

2020/10/07

In this second part of my interview with Robert Kennedy III, we continue our conversation about communication and how it plays into the realm of public speaking. There are so many good tidbits that are applicable to anyone who needs to use communication as part of their lives!Tune in to hear Robert and I talk about:Determining what other people need from youHow asking “what’s going on in your world?” helps to know what’s drive peopleListening as the flip side of communicationExploring your own

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25:38

Interview with Public Speaker, Educator & Author,...

Audio Branding ·

2020/09/30

On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station.He is an award-winning public speaker, corporate trainer and author.His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out.He has a background in education, media, and

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25:42

Interview with Editor & Producer, Carrie Caulfield...

Audio Branding ·

2020/09/23

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.In this episode, Carrie and I discuss:How to figure out what to do with your podcastDoing market research before you dive into creating podcast contentHow to look at negative reviews in a positive waySponsoring yourself first and what it meansHow to create an

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31:03

Interview with Editor & Producer, Carrie Caulfield...

Audio Branding ·

2020/09/16

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media

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