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PODCAST

The Most Important Question

Important, Not Important

You already know things are broken. You read the news, you listen to the analysis, you"ve got the outrage. What you don"t have is a plan. The Most Important Question — 6x Webby-nominated, 2x Signal Award-nominated — is a weekly conversation with one person who stopped asking "what can I do?" and went and found out. Not pundits. Not commentators. The scientists, doctors, nurses, journalists, farmers, activists, and policymakers who are doing the actual work on the frontlines of climate, public

science

All Episodes

82:35

Putin Takes Chernobyl

The Most Important Question ·

2022/02/25

In 2019, Quinn interviewed his good friend Craig Mazin, writer, producer, and creator of the hit HBO miniseries, Chernobyl, to learn what happened there, and what it means for our energy future. This week, Vladimir Putin declared war on Ukraine, direct...

en

16:24

Newsletter #266: What gas means in all of this

The Most Important Question ·

2022/02/25

This week: Gas: the forever bridge fuel Boosters, boosted Megadrought self-awareness Maternal deaths on the rise Your location data, for sale Get more: Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com Got feedback? Emai...

en

12:40

Newsletter #265: What Sea Level Rise Means

The Most Important Question ·

2022/02/19

This week: America will see an average of 12 inches of sea level rise by 2050 1 million COVID deaths $1 billion for cover crops Antimicrobial resistance got next Clearview's next steps (to harvest your data) Get more: Get more news, analysis, and Actio...

en

12:05

Newsletter #264: Where masks are coming off

The Most Important Question ·

2022/02/11

This week: Carbon markets are magic and demand to be taken seriously, Michael Mask mandates are ending Food prices up the rise Biden's cancer moonshot IRS FaceTime cancelled Get more: Get more news, analysis, and Action Steps at newsletter.importantnot...

en

11:21

Newsletter #263: Michael Scott on vaccines

The Most Important Question ·

2022/02/08

This week: Will the EPA's powers be gutted? Don't forget your vaccines for everything else PFAS can't get regulated soon enough Everywhere needs more nurses The database with virtually everyone's most private health info just sold (again) Get more: Get...

en

70:06

3 Billion Shots

The Most Important Question ·

2022/01/31

It's been 26 months since so many of us took our kids out of schools, downloaded an app called Zoom, and started videoconferencing our work from our kitchens and sweatpants. For many others, especially the marginalized and those working in the service ...

en

12:41

Newsletter #262: Rihanna has entered the chat

The Most Important Question ·

2022/01/28

This week: Gas stoves can GTFO Omicron means we still need masks at schools The future of "organic" food Throwing cash at bigger baby brains Pregnancy apps are a data nightmare which is so so great Get more: Get more news, analysis, and Action Steps at...

en

11:16

Newsletter #261: How to market climate change

The Most Important Question ·

2022/01/21

This week: How to market climate change to the people Here come the masks - are they enough? What's "enough"? Kids EBT food on the wane Expanding the blood donor pool The IRS wants your selfie (or do they?) Get more: Get more news, analysis, and Action...

en

11:03

Newsletter #260: What "Mild" COVID Really Means

The Most Important Question ·

2022/01/14

This week: Moving on from Machin; What "mild" COVID really means; How China's going plant-based; How exercise defeats anxiety; This is what happens when old senators misunderstand new tech Get more news, analysis, and Action Steps at newsletter.importa...

en

80:53

129. Indigenous DNA

The Most Important Question ·

2021/12/21

In Episode 129, Quinn tries to better understand data privacy, data stewardship, and what it means for Indigenous cultures in the future of biotech, how we design equity into genetic research, and who gets to make those decisions. His guest is Krystal ...

en

14:24

Issue #258: What Omicron Means For You

The Most Important Question ·

2021/12/13

This week: Biden's executive orders; What Omicron means for you; The future of coffee farmer migration; Telehealth lobbying on the rise; China's queer internet is being erased Find links and Action Steps from this newsletter and more at newsletter.impo...

en

65:12

So We Can’t Just Blow Up Asteroids, Then?

The Most Important Question ·

2021/12/07

Yes, we all know that the 1998 Michael Bay flick Armageddon is a masterpiece of cinema, but two years ago we asked ourselves this question: How much does it actually hold up as a blueprint for preventing planetary destruction? Let’s say it doesn’t: Wha...

en

15:55

Issue #257: McDonald’s Is Lying To You

The Most Important Question ·

2021/12/06

This week: McDonald’s isn’t trying; Biden’s test plan had to be better; Plant-based meat math is obvious; We need more biotech data scientists; We need less crime prediction software Find links from this newsletter and more at importantnotimportant.com...

en

63:49

128. The Best Olive Oil You’ve Never Had

The Most Important Question ·

2021/11/29

In Episode 128, Quinn unpacks the most delicious olive oil in the world, how it came to be, and what it means to start a food business in the age of climate change. Our guest is Aishwarya Iyer, dreamer, doer, and eternal optimist. Ash is the founder an...

en

13:01

Issue #256: Alexa. Knows. Everything.

The Most Important Question ·

2021/11/22

This Week: Is there a green bubble?; Can you get a booster?; Where to find clean water; Why health workers are quitting; Amazon’s privacy nightmare Find links from this newsletter and more at newsletter.importantnotimportant.com Got feedback? Email us ...

en

68:49

127. How To Innovate

The Most Important Question ·

2021/11/22

In Episode 127, Quinn wants to know just how the hell “innovation” actually works. His guest is Christopher Mims, a journalist for the Wall Street Journal, who’s spent a career asking big questions about the most pressing technological and societal iss...

en

78:31

126. Climate Tech $ Above The Fold

The Most Important Question ·

2021/11/16

In Episode 126, Quinn meets his newsletter heroes: Kim Zou & Sophie Purdom, co-founders of the independent media outlet Climate Tech VC. Kim works with Energy Impact Partners, a venture capital firm investing in climate technology. Sophie works as an i...

en

11:38

Issue #255: It’s My Birthday, Let’s Ban Coal

The Most Important Question ·

2021/11/15

This Week: China takes on methane; Moderna's downturn; Inflated food costs; Measles on the rebound; Google's new drug company Find links from this newsletter and more at newsletter.importantnotimportant.com Got feedback? Email us at questions@important...

en

79:34

125. Elevating Climate Venture Capital

The Most Important Question ·

2021/11/08

In Episode 125, Quinn asks: How can venture capital offer solutions to two of the biggest problems of our time? His guests are Vida Asiegbu and Anthony Oni, two incredible climate venture capitalists with Elevate Future Fund. Vida Asiegbu is a Principa...

en

11:36

Issue #254: Delete Your (Face)Book

The Most Important Question ·

2021/11/05

This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress? Find links from this newsletter and more at importantnotimportant.com/news...

en

602 results

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