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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

13:21

Decoding the Messages in Your Numbers

Keep What You Earn ·

2023/11/22

In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success. Furthermore, we emphasized the critical distinction between client volume and individual client revenue. Join us as we take a comprehensive exploration of these pivotal topics and illustrate their

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34:04

Make a Lasting Impression as a Thought Leader with...

Keep What You Earn ·

2023/11/21

Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley to walk us through his FRAME method to help express your ideas in a way that evokes the right emotions and actions. Phil Lashley is a creative consultant and visual storyteller committed to using visuals to help communicators and innovative teams make their ideas come alive, be better understood and most importantly be remembered.

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09:56

Don't Confuse Productivity with Profitability

Keep What You Earn ·

2023/11/20

Today we're diving into a topic that many of us struggle with: confusing productivity with profitability. As former professionals, we were conditioned to believe that the more we worked, the more we were valued and respected. But in the world of entrepreneurship, simply doing more work doesn't necessarily equate to more money. In this episode, we'll explore the mindset shift needed to associate our value and pricing with results and outcomes. We'll also discuss the importance of prioritizing tasks

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16:43

Boosting Your Income Without the Sales Hassle

Keep What You Earn ·

2023/11/17

Are you facing challenges when it comes to the hunt for fresh customers? Numerous folks who are new to the world of business often find themselves grappling with this particular facet of entrepreneurship. But what if there existed alternative avenues for income generation that don't necessarily involve constantly acquiring new clients? That's precisely what we'll delve into in today's episode. I'll be sharing some insightful analogies to illustrate how you can leverage your current business

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42:01

The Hidden Power in Your Financial Reports with Sugey...

Keep What You Earn ·

2023/11/16

Today's conversation will focus on the importance of looking at your financial reports, such as the profit and loss (P&L) statement and income and expense reports, to gain meaningful insights into your business's performance. Sugey emphasizes the need to shift our perspective from simply looking at profit or loss to understanding how we can make informed decisions and take advantage of opportunities. Sugey believes that there is a disconnect between business owners and the understanding of their

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17:00

Harness the Benefits of an Accountable Plan in Your...

Keep What You Earn ·

2023/11/15

Many entrepreneurs frequently employ their personal belongings for business purposes without fully capitalizing on the tax advantages that come with it. While many are aware of deductions like the home office and vehicle mileage, there exist numerous other tax-saving prospects for business owners operating as S corporations. The accountable plan serves as a valuable tool for S corporation proprietors to trim their tax bills, beyond the automatic savings from self-employment taxes inherent to the S

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43:28

Simple Ways to Wealth with Hilary Hendershott

Keep What You Earn ·

2023/11/14

In today's episode, Shannon Weinstein sits down with Hilary Hendershott, founder of Hendershott Wealth Management, to discuss simple ways to achieve wealth. Hilary specializes in empowering women to take control of their finances and grow their wealth. As a certified profit first professional and a fiduciary fee-only financial advisor, Hilary is committed to acting in her clients' best interest. With stories of personal financial challenges and experiences with financial abuse, Hilary shares how she

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12:16

Ditch Your Budgets and Try This Instead

Keep What You Earn ·

2023/11/13

Today we're diving into the concept of Profit First and how it can transform the way you manage your business finances. We'll explore why budgets may not be the most effective approach and introduce you to the idea of crafting a profit plan. Get ready to learn how to prioritize your profit, set spending allocations, and connect your financial goals to tangible results. What you'll hear in this episode: [00:54] Prioritize profit over expenses, force budgeting. [03:34] Allocations and spending

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14:30

The Tax Impact of Selling Digital Products

Keep What You Earn ·

2023/11/10

Today, we're diving into a topic that is becoming increasingly relevant in the world of entrepreneurship: the tax impact of selling digital products. With the rise of online businesses and the ease of offering digital products like eBooks, courses, and resources, it's important to understand how these sales can affect your business and taxes. I will break down the nuances of sales tax and how it applies to digital products and discuss the outdated nature of the current tax system when it comes to

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47:33

Real Estate Wealth: The Profit First Approach with...

Keep What You Earn ·

2023/11/09

Hey there, fellow entrepreneurs! We all know that when you work hard for your money, you should get to keep it. It's a fundamental principle in my business, and it resonates with numerous fractional CFOs and financial experts out there. Enter David Richter, a newfound friend I connected with at a recent conference, who shares this core belief. I've invited him to join us on the show today to delve into his perspective. David, much like myself, believes that your business should empower you to savor

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18:15

What Qualifies as a Deduction

Keep What You Earn ·

2023/11/08

In today's episode, we're delving into the realm of tax deductions tailored for entrepreneurs. For those steering their own business ship, discerning the deductibles from the non-deductibles can be a game-changer when it comes to maximizing your earnings. We'll decipher the intricate world of deductions – how they function, what classifies as a legitimate deductible expense, and what falls under the umbrella of your business-related costs. Understanding the fine lines and potential pitfalls when

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36:36

Overcoming Imposter Syndrome with John Mollura

Keep What You Earn ·

2023/11/07

Have you ever felt like you didn't deserve to be in the room or to receive the recognition you deserved? I think we all struggle with this, especially as we encounter new challenges and new environments in business. Join me for this conversation on the impact and costs of imposter syndrome with John Mollura. John Mollura is a professional speaker who went from being a literal rocket scientist to a multi-award-winning portrait photographer and coach. He educates and empowers his keynote & workshop

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17:13

Why You Need More Than One Type of Mastermind

Keep What You Earn ·

2023/11/06

Multiple masterminds?!? Yes - today we talk about the types of masterminds you should be looking for as a business owner and the various benefits and considerations when deciding to invest in each. What you'll hear in this episode: [2:41] Investing in a mastermind of your peers [8:35] Surround yourself with people who stretch you [11:10] Surround yourself with people who need you If you like this episode, check out: Do You Really Need a Business Plan? Want to Leave Your Corporate Job? It's

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16:43

Three Things to Get Done Before the Holidays

Keep What You Earn ·

2023/11/03

The holidays creep up every year! We tend to get ambitious about what we can get done by the end of the year, so in this episode, Shannon breaks down just three SIMPLE things that, if done in the next few weeks/months, will make a positive impact on your business finances. What you'll hear in this episode: [2:04] The benefits of getting caught up on your books [6:00] Securing the right tax pro for you and your business [8:09] Resource available to you to find the right tax professional [9:26]

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42:11

Turning Reading Into Results with Nick Hutchison

Keep What You Earn ·

2023/11/02

We all have that bookshelf or audible library full of partially finished or unopened books, or those notebooks full of notes from the books we have read but we have not taken any action on what we learned. We let our existing habits get in the way of integrating in this new knowledge. That is why my guest Nick is here today to teach ways to turn your reading into results. Nick Hutchison is the author of Rise of the Reader: Strategies for Mastering Your Reading Habits and Applying What You Learn

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11:14

How to Know if a CFO Power Session is for You

Keep What You Earn ·

2023/11/01

I've recently come to a realization that there was a gap in my range of product offerings. Some of my clients expressed a desire for CFO services, but they weren't quite prepared for a recurring CFO package. This realization inspired me to introduce something I like to call "CFO Power Sessions." In this podcast episode, I'll be delving into the details of what these sessions entail, their structure, the benefits you can expect to derive from them, and sharing some of the success stories from

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47:39

How to Stand Out as a Leader with Claudine Pereira

Keep What You Earn ·

2023/10/31

What makes a good leader? Is it about the influence they have, or the impact they make? Can a leader be a leader if they do not have a following? These are questions we unpack in today's episode with leadership expert, the Pink Coach, Claudine Pereira. Claudine works with small business owners and leaders, through coaching, training, and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud, and polished professionals. An inspirational speaker,

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11:19

Asset vs. Expense: What's The Difference?

Keep What You Earn ·

2023/10/30

In this podcast episode, we delve into a rarely explored yet highly significant query, with the intention of offering business proprietors an all-encompassing insight into their expenditure choices. Frequently, business owners lean towards the deduction of an entire expense within a single fiscal year. Nevertheless, it's imperative to recognize that when a specific purchase can be classified as an asset, the prospect of extending the expense over several years emerges as a feasible alternative

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16:49

How to Introduce Your Kids to Money

Keep What You Earn ·

2023/10/27

You can teach your kids about money without being a master at it yourself. All you need to do is include them in the process and bring them along. In today's episode I share how you can start to include your kids in more money decisions and get them exposed so they can build their own, more positive, money story. What you'll hear in this episode: [2:34] How to involve your child in the buying process [7:11] Teaching the function and purpose of budgeting [10:40] The importance of being a smart

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44:12

Dildos are Deductions Too with Katherine Studley

Keep What You Earn ·

2023/10/26

Today's guest takes "not your typical CPA" to the next level. Katherine is a powerhouse CPA who is on a mission to serve spicy businesses including exotic dancers, sugar babies and OnlyFans creators. She also comes from a compassionate space free of judgment for her clients. Today we unpack how this industry is benefiting from her services, including a few tax tips for creators and how she chose her niche and her team - it was quite a surprise! Raised in Buffalo, NY, Katherine is a tax accountant

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