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PODCAST

Rocketship.fm

Rocketship.FM brings you the latest and most important stories shaping the world of technology. From groundbreaking innovations to high-stakes corporate battles, we break down the news that matters—giving you the insights you need to stay informed in an ever-evolving tech landscape. Whether it"s AI, big tech power plays, or the future of digital policy, we make sense of the headlines so you don’t have to. Rocketship.fm, produced in partnership with Evergreen Podcasts, has been featured in Forbes,

business management

All Episodes

28:12

Product Failures: Google+

Rocketship.fm ·

2020/02/13

Google+ was an ambitious project to take down the social networking giant Facebook, unfortunately we all know how it ended. What went wrong along the way that prevented a company like Google, with seemingly endless resources and internet reach, fail to create a product users actually wanted to use? BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad

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23:06

Product Failures: eBay

Rocketship.fm ·

2020/02/06

In the early 2000's eBay was in direct competition with Amazon but they had very different methodologies when approaching the market. Today we dive into some of the mistakes eBay made in this time where they caught themselves focusing on the wrong metrics and ultimately the wrong side of the market. These mistakes ultimately led to the huge differences in the trajectory of where these companies are today. We talk with Ben Foster, the CPO at GoCanvas, about his time at eBay from 2001-2005 where he

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25:37

Product Failures: TurboTax

Rocketship.fm ·

2020/01/30

It was November of 2014 and Brian Crofts was preparing for a meeting with two senior executives at Intuit. One was his boss, CeCe Morken, who ran Intuit’s Professional Tax (ProTax) business line, the $422 million business that sold tax preparation software to professional accountants. The other was Sasan Goodarzi, who ran Intuit’s $1.8 billion TurboTax business (TurboTax) that sold software to consumers. Crofts had devoted three years to a new product-- TurboTax PersonalPro -- that was a stepping

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25:44

Product Failures: Webvan

Rocketship.fm ·

2020/01/23

Business schools around the nation study Webvan’s overly ambitious rush to the biggest IPO to date in Silicon Valley, as a prime example of what to avoid doing while scaling.While it’s true that the impatience to go public helped steer Webvan off a cliff, the once darling company made three critical, but often overlooked mistakes when it came to revolutionizing home grocery deliveries. We'll talk with Ben Foster about his experience leading product teams at Webvan. BIG NEWS We've officially launched

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33:51

Product Failures: Skeletons in Our Closet

Rocketship.fm ·

2020/01/16

Everyone fails at some point in their career. Small failures, big failures. We're going to cover them all on this season of Rocketship. Today Michael Sacca and Mike Belsito are going to discuss some of their own product failures - from eFunneral, to Crew to Brandisty they've learned a lot from these mistakes. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons,

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35:45

400 Episodes 😱

Rocketship.fm ·

2020/01/09

Right before we kick off Season 8 of Rocketship, we wanted to go back and look at some of our favorite episodes of the past 6 years. From relationships to product love, the history of the baseball cap to the first ever e-commerce website on the internet today we have something for in this episode. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad

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27:34

The implications of the surveillance economy

Rocketship.fm ·

2020/01/02

With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product, is the solution to stop giving big companies our information, or is it about recognizing how companies are using our data and making a conscience decision of what information we give away? We tackle these questions and more on this week's episode. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive

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25:46

The Incredible Evolution of Big Data

Rocketship.fm ·

2019/12/26

In the second part of our series on data we talk about the origins of Hadoop, the technology that formed the very foundation of what we know as “big data”. The emergence of Hadoop represents perhaps the single most important development in our lifetimes for storing, processing, and retrieving big data. And not only is this technology behind just about everything you touch on the web, it’s now even being used in the medical field to save lives. BIG NEWS We've officially launched the Rocketship

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24:06

Stop that A/B Test (and do this instead)

Rocketship.fm ·

2019/12/19

Today we talk with Ben Foster the Chief Product Officer at GoCanvas and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus. BIG NEWS We've officially

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21:27

The (Abbreviated) History of Product Management

Rocketship.fm ·

2019/12/12

Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager

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29:58

Blind Spots

Rocketship.fm ·

2019/12/05

We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way? We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today. BIG NEWS We've officially launched the Rocketship

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31:25

Twitter Confessionals

Rocketship.fm ·

2019/11/28

Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited. We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix. Huge thanks to our guests today: Lindsey

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32:02

The Brilliance of WeTransfers Brand

Rocketship.fm ·

2019/11/21

What would it look like if your company built a boat? Would your customers know what to expect? Launching your first product is punishingly hard. Getting to the second one often even more so, as everything will change: Distribution, brand, product strategy, organization and psychology. Learn about the challenges of growing your product family and how to overcome them. Georg Petschnigg, Chief Innovation Officer from WeTransfer, and co-founder of FiftyThree, the company behind the popular Paste and

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34:37

Overcoming Cognitive Bias

Rocketship.fm ·

2019/11/14

You've probably made a bad call at some point in your career, that's ok. Today we'll talk about ways to prevent it moving forward and how to recognize and avoid the many belief, behavioral, and social biases, which flaw much human decision making, in your role as product manager. Confirmation bias, authority bias, reputation risk, survival bias and sunk-cost fallacy are rife in organizational decision making and during customer and product validation. Today we will include examples and practical

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35:32

The Trick That Supercharged Superhuman's Growth

Rocketship.fm ·

2019/11/07

Often times, finding true product-market-fit can be the most difficult part of the process in launching a new product. In this talk, Rahul shares his predictable and repeatable process for finding and optimizing product-market-fit for SaaS products. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check

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32:04

Powerful Product Positioning

Rocketship.fm ·

2019/10/31

Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context. You can check out April's book, Obviously Awesome, to dive deeper. BIG NEWS We've officially launched the Rocketship

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27:20

How Sendlane Created Huge Growth Through...

Rocketship.fm ·

2019/10/24

Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward. Today we talk with Eric Weiss about his experience implementing user-centered design in practice and how it changed the trajectory of the business. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get

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29:38

What type of Product Manager are you?

Rocketship.fm ·

2019/10/17

Catherine Ulrich, a Managing Director of FirstMark Capital, invests in a broad range of enterprise and consumer start-ups. She has a deep passion for and expertise in health and wellness, AI, and behavior change. Prior to joining FirstMark, she was the Chief Product Officer at Shutterstock (NYSE: SSTK) where she was responsible for product strategy and execution across all of Shutterstock’s offerings and brands including the company’s move into machine learning/computer vision and creative editing

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25:12

How Airbnb approaches SEO

Rocketship.fm ·

2019/10/10

SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017. Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What

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29:34

The Best Product Advice We've Ever Received....

Rocketship.fm ·

2019/10/03

Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everything from diversity, recruiting, tough product decisions, understanding business goals and more. You'll hear from some of our favorite guests like former Facebook PM Alison Go, Jobs to be Done architect Bob Moesta, VP of Product & Strategy at Box Jeetu Patel and even Adii Pienaar. BIG NEWS We've

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