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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

30:31

How the pandemic has impacted delivery. With Ben...

eCommerce MasterPlan ·

2020/12/14

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world ripping up the rule book and making huge (and small) changes to enable them to continue to survive and thrive in these ‘interesting times’.Get all the links and

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29:46

Enter the world of auction-selling with David Zinberg...

eCommerce MasterPlan ·

2020/12/07

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have grown over 300% in the last year. We discuss what it takes to make an auction site successful, competitive advantage and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights -

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34:15

DTC brand 0 to 7 figures in 3 years via content and...

eCommerce MasterPlan ·

2020/11/30

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.Get all the links and resources we mention at

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50:46

Behind the Scenes: how we create and market our...

eCommerce MasterPlan ·

2020/11/23

To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more. We've been collecting your questions and in this episode Chloe will answer them all.Get all the links and resources we mention at eCommerceMasterPlan.com/300This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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48:10

How We'll Shop, what does the future hold for retail?...

eCommerce MasterPlan ·

2020/11/16

Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the Advisory boards of multiple events and magazines, AND holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications, Andrew has been

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37:49

How Swag.com grew their B2B eCommerce sales 1,999% in...

eCommerce MasterPlan ·

2020/11/09

Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1999% and ranked 218 on the 2020 Inc 5000 list. Sneak preview - it's all about a total obsession with making things as easy for the customer as possible.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights -

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40:51

Serial eCommerce Growth Hacker Mario Nawfal talks...

eCommerce MasterPlan ·

2020/11/02

Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which – sells blenders to businesses. Together they achieve over 8 figures a year. Mario shares SOOOO much advice in this episode (you need to checkout the shownotes at eCommerceMasterPlan.com/podcast to get all the links to the resources he

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37:01

Selling services on Shopify with Izabela Russell from...

eCommerce MasterPlan ·

2020/10/26

Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights -

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45:13

Thriving through a period of huge (but turbulent)...

eCommerce MasterPlan ·

2020/10/19

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party

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33:41

Adapting a complicated business fast with Andrew...

eCommerce MasterPlan ·

2020/10/12

Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers AND running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m brushes a year has made dealing with the challenges of the pandemic particularly interesting!Get all the links and resources we mention at

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31:57

How to get your Systems in order so you can SCALE...

eCommerce MasterPlan ·

2020/10/05

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list.Get Trent’s amazing Flowster offer at Flowster.app/masterplanGet all

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33:50

Take everything in house using BigCommerce with Sam...

eCommerce MasterPlan ·

2020/09/28

Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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04:09

Introducing... The Future of eCommerce Podcast

eCommerce MasterPlan ·

2020/09/27

We’ve just passed 500,000 listens – how crazy is that?? And how awesome.Looking at the monthly listeners it’s going to take a lot less than 5 years to double that and reach the million.I’d love your help to get there – so please do let others know about the show, or give us a share on social – use the hashtag #ecommasterplanI’m going to think of someway to celebrate the milestone on the show soon – but for now….Whilst I chat with retailers each week, and give you insight to what’s happening right

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40:15

Coping with a supplier-side meltdown with Neil...

eCommerce MasterPlan ·

2020/09/21

Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss this

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29:44

Making the most of a 400% sales boom with Chris Meade...

eCommerce MasterPlan ·

2020/09/14

Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way! Since Covid-19 struck sales have quadrupled giving Chris and the Crossnet team a supply, and customer service challenge. Plus a massive marketing opportunity. in this candid chat Chris shares lots of detail about how they've coped with

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45:06

Maintaining profits when the stores shut with...

eCommerce MasterPlan ·

2020/09/07

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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32:16

ID your seasonality, getting ready for Q4, Facebook...

eCommerce MasterPlan ·

2020/08/31

Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think…Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4This podcast uses the following third-party services for analysis: Podsights -

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36:36

Getting the foundations right for exponential growth...

eCommerce MasterPlan ·

2020/08/24

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers!This podcast uses the following third-party services for analysis:

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36:38

A curated marketplace with social media at it's...

eCommerce MasterPlan ·

2020/08/17

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

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40:09

Selling £20m of Furniture a year on Magento with...

eCommerce MasterPlan ·

2020/08/10

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor?go here:

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