Unmade: media and marketing analysis

Welcome to Friday’s edition of Unmade.I was planning for this to be a quick intro, as people listening to the first chapter of my book Media Unmade are going to see these words in their audio app, if that’s how they choose to listen.But, as Harold Macmillan apparently said: “Events, my dear boy, events…”So I’ll get to the contents of the first chapter shortly.First four things from the last few hours:1. Facebook’s new name is MetaA couple of hours ago Facebook boss Mark Zuckerberg announced the

Welcome to Unmade’s second podcast edition.Today saw ViacomCBS share its plans for 2022, across Ten, Paramount Plus and the rest of its broadcast channels. There are several new formats, a big new soccer rights acquisition and new advertising formats.The company’s two local executive vice presidents, Bevereley McGarvey, and Jarrod Villani, both joined me for the converation. As well as talking about the slate, I asked Villani asked whether Ten might be open to acquiring either Prime or Southern

The Unmade podcastWelcome to the first edition of the Unmade podcast.Today saw Seven’s 2022 Upfronts.The company was second into the market this year - Nine went first, last month, and Ten rounds things off next week.If I’ve done the technical things right, you’ll be able to listen this podcast on your favourite apps as well as in the player above. But, like all new things on Unmade, bear with me if I get it wrong the first time.I’ll be following up on the podcast with my own analysis in a seperate