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PODCAST

Quick Daily Podcasting Tips by Alitu

Alitu: The Podcast Maker

Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!

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All Episodes

00:01:40

The Co-Hosted Podcast Format

Quick Daily Podcasting Tips by Alitu ·

2023/08/21

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re talking about the co-hosted podcast format. This is when you present your show alongside another regular host - whether it's a friend or a colleague. This is a great format for anyone, but particularly early podcasters. It reduces that ‘mic fright’ you get when recording solo, or the possibility of being a bit monotone. Instead, find the right co-host and you can have a totally

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00:00:59

The Solo Podcast Format

Quick Daily Podcasting Tips by Alitu ·

2023/08/18

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the solo podcast format, AKA - the monologue. Each podcast format comes with its own pros and cons. The big benefit of a solo show is that you don’t need to rely on anyone else to record your episodes. On top of that, it’s YOU who’s building a reputation as the authority on your subject. The podcast is also exclusively yours, so you can make all the calls

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00:01:22

Choosing a Format for Your Podcast

Quick Daily Podcasting Tips by Alitu ·

2023/08/17

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes. The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to

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00:01:49

Niches and Narrow Podcast Topics

Quick Daily Podcasting Tips by Alitu ·

2023/08/16

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about niches (nitches?) and narrow topics. There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be. I know, it makes sense because covering lots of ground means there's loads more people who *might* be interested in your show. The reality, though, is that listeners love podcasts that feel like they were made

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00:01:43

Why Should They Listen?

Quick Daily Podcasting Tips by Alitu ·

2023/08/15

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen. This, my friend, is all about supplying value in your very own unique way. But what does that *actually* mean? Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value

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00:01:35

Who is Your Podcast For?

Quick Daily Podcasting Tips by Alitu ·

2023/08/14

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question:Whoare you making your podcast for? The thing is, unless you know exactly*who*you’re making your show for, and*why*you’re doing it, you’ve got no chance of growing an audience. Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be people who are interested in

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00:01:29

Why Are You Doing a Podcast?

Quick Daily Podcasting Tips by Alitu ·

2023/08/11

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “Why?” Whydo you want to make a podcast? Are you a freelancer?A business?Or working for a company?Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable and entertaining content. The other option is that you're in podcasting as a hobbyist?That

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00:01:16

Compile an eBook From Your Podcast

Quick Daily Podcasting Tips by Alitu ·

2022/11/30

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about compiling an ebook. A lot of podcasters do this once they’ve hit a critical mass with their episodes. You end up with a lot of wisdom and knowledge in that big bank of content. So, what threads or narratives could you pull out and build an ebook around? An example of this might be a recurring question you ask every guest, and now you have 50 different answers. Or, maybe you’ve

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00:01:09

Social Media Stories

Quick Daily Podcasting Tips by Alitu ·

2022/11/29

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media stories. Most social media platforms have their own version of a “stories” or “shorts” feature, where you post short clips from throughout your day. And whilst *actually* posting short clips to social media throughout your day sounds like a terrible idea, you can still use these tools to create extra content and engagement around your podcast. For example,

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00:01:05

Posting Video Versions of Episodes

Quick Daily Podcasting Tips by Alitu ·

2022/11/28

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting video versions of your episodes. Post-pandemic, people are a lot more familiar with talking on video these days. In the past, it was almost assumed that a podcast recording would be audio-only. But now, you’ll find that a lot of guests turn up almost expecting the video to be recorded, too. If you and your guest are comfortable with it, then it makes total sense to

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00:01:14

Written Content & Blogging

Quick Daily Podcasting Tips by Alitu ·

2022/11/25

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about written content and blogging. As podcasters, we’re missing a trick when we think of our “show notes” as an afterthought. If you’ve planned and scripted your episode, you might only tweak this slightly then just slap it in there when you hit publish. But an extra 20mins spent turning your outline or show notes into something we might more accurately describe as a “blog post” can

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00:01:01

Live Broadcasting & Streaming

Quick Daily Podcasting Tips by Alitu ·

2022/11/24

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about live broadcasting or streaming. If you’ve got a phone or an internet connection, then you have the ability to “go live” at any time. Typically, this would be on one of the big social media platforms, a dedicated streaming platform like twitch, or, an app like Podbean. Some podcasters like to record their episodes live for the audience interaction and instant feedback, or, just

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00:01:04

Podcast Growth Through Repurposing

Quick Daily Podcasting Tips by Alitu ·

2022/11/23

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about podcast growth through repurposing. If you’re spending time creating great content in one medium - in our case, audio - then you can multiply its impact by repurposing or ‘stacking’ it. For example, with this podcast, I script the episodes, then record them. I could also film the recording, for YouTube, record it live, for streaming or social media, and then use the scripts as

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00:01:14

Event Sponsorship

Quick Daily Podcasting Tips by Alitu ·

2022/11/22

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about event sponsorship. We’ve already talked about going to conferences and conventions in your niche. So how about sponsoring one to promote your podcast? Event organisers will tend to offer different sponsorship tiers. There’s usually a main event sponsor, though depending on the industry, this could be pretty expensive. Sponsorship of things like lanyards and canvas bags can be

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00:01:06

Podcast Flyers & Leaflets

Quick Daily Podcasting Tips by Alitu ·

2022/11/21

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about flyers and leaflets. Paper or card flyers are one of the oldest marketing tools out there. And even in this age of social media and digital communication, we still see them everywhere. You’ll no doubt regularly get them through your door, find them scattered on tables, or pinned to community noticeboards. Using flyers to advertise your podcast can be an effective marketing

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00:01:13

Sponsoring Another Podcast

Quick Daily Podcasting Tips by Alitu ·

2022/11/18

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sponsoring another podcast. This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes. This way, not only do you reach your target audience, but they’re all active podcast listeners, too. An ad for another podcast could sound like a breath of fresh air if

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00:01:21

Email Newsletter Sponsorship

Quick Daily Podcasting Tips by Alitu ·

2022/11/17

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about email newsletter sponsorship. Email is still the often-overlooked king of online communication. Websites and social media platforms may come and go, but every single person who uses the internet has an email address. Email newsletters are still arguably the most effective way for brands and businesses to keep their fans up-to-date. And many of these brands and businesses will

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00:01:23

Advertising Your Podcast via Google Ads

Quick Daily Podcasting Tips by Alitu ·

2022/11/16

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they have the “Ad” text beside them. If you have a show which answers a question, in any way, then Google ads

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00:01:23

Advertising Your Podcast on Reddit

Quick Daily Podcasting Tips by Alitu ·

2022/11/15

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Reddit. Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content. To advertise your podcast on Reddit, you first need to sign up

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00:01:16

Advertising Your Podcast on Spotify

Quick Daily Podcasting Tips by Alitu ·

2022/11/14

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is

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