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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:32:20

Going beyond AI strategy: Real Chemistry’s playbook...

The MM+M Podcast ·

2023/08/10

In this three-part series, Real Chemistry’s Shankar Narayanan (CEO) and Sim Simeonov (CTO) peel back the layers on the transformative effects AI can have – and is having – in healthcare. In addition to sharing their five-step framework for leveraging the latest advancements in AI in healthcare commercialization, these two leaders will also discuss how they’re democratizing access to AI within Real Chemistry and explore how commercialization leaders can prepare their organizations to take better

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00:37:06

MM+M Podcast 8.10.23: Dr. Kemi Olugemo wants...

The MM+M Podcast ·

2023/08/10

Dr. Kemi Olugemo, a philanthropist devoted to advancing global health and gender equity, highlights her work with Clinics for Life, why infant mortality remains a huge problem in America and addresses the root causes of health inequities in a sprawling discussion with Marc Iskowitz. Lecia Bushak provides an update on the state of data privacy policy when it comes to companies using consumers’ health data for marketing purposes. Meanwhile, Jack O’Brien dives into Elon Musk’s MRI, the controversy

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00:16:37

Empowered engagement: How audience-centric strategies...

The MM+M Podcast ·

2023/08/09

In healthcare marketing, the most successful campaigns begin with a deep understanding of the target – who they are, where they are and how they can best be engaged – and then execute against that audience. Utilizing custom audiences built through ML/AI and real world data helps answer all those questions and, critically, creates a unique data asset exclusive to the advertiser. During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies

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00:38:15

MM+M Podcast 8.3.23: Dentsu Health’s Douaihy...

The MM+M Podcast ·

2023/08/04

Dentsu Health’s Collette Douaihy, chief creative officer, describes the global team effort behind the agency’s Grand Prix winner Scrolling Therapy - the app which enables Parkinson’s patients to exercise their facial muscles while navigating social media - in conversation with Jack O’Brien. Lecia Bushak discusses the new Office of Long Covid Research and Practice, and offers an update on the battle in Congress over the drug shortage issue. And the spate of videos depicting “maternal-assisted

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00:26:18

Effectively Engaging HCPs At the Moment of Care, in...

The MM+M Podcast ·

2023/07/27

Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their patients in a more informed way. This panel of experts will explore some of the unique and innovative

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00:38:34

MM+M Podcast 7.26.23: Healthline’s Dr. Jenny Yu wants...

The MM+M Podcast ·

2023/07/26

Jack O’Brien talks with Dr. Jenny Yu, chief health officer at Healthline Media, about the nuance missing from the GLP-1 conversation and how marketers can reshape messaging. Lecia Bushak discusses a bill that would require HHS to better monitor AI advancements for biosecurity threats, as well as President Biden’s crackdown on insurers who avoid paying for mental healthcare. And Twitter's rebrand tops our social media segment, along with items on Bronny James’ cardiac arrest and a potentially

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00:39:11

MM+M Podcast 7.19.23: LatAm expat Martinez reframes...

The MM+M Podcast ·

2023/07/19

Jack O'Brien interviews LatAm expat Marty Martinez about reframing creativity in a global context and gets the Tank Worldwide CCO’s take on whether healthcare marketing can catch up to consumer industries. Lecia Bushak’s health policy rundown covers FDA approval of the first OTC birth control pill, Biden’s move to expand HIPAA to protect abortion rights, and J&J’s drug-pricing lawsuit. And our social media segment includes an update on the Threads-Twitter rivalry, as well as items about “It’s Always

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00:21:37

Can you picture that: Developing data visualization...

The MM+M Podcast ·

2023/07/19

We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a digestible way. Presenting data in a visual format adds depth and emotion to the story, making it more

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00:36:26

MM+M Podcast 7.12.23: Lacek’s MacGibbon on how health...

The MM+M Podcast ·

2023/07/12

People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon, director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xylazine combined with fentanyl. And the new Threads-Twitter rivalry, and its possible implications for

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00:29:54

MM+M Podcast 7.6.23: James Sharman on building...

The MM+M Podcast ·

2023/07/06

Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through year’s end. And another influencer loses their healthcare endorsements, plus two other notable items in

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00:14:55

How ML/AI and RWD are redefining TV advertising for...

The MM+M Podcast ·

2023/06/30

Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix. By utilizing brand-exclusive audiences built using ML/AI and real world data that are higher in

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00:38:06

How video is transforming patient engagement through...

The MM+M Podcast ·

2023/06/29

As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and

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00:25:40

Implementing an answer first approach for...

The MM+M Podcast ·

2023/06/29

The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are able to maximize AI and predictive modeling to shape their journeys and drive towards the answers needed can accelerate growth and ultimate market penetration.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:39:26

MM+M Podcast 6.29.23: How Black Americans are taking...

The MM+M Podcast ·

2023/06/29

Jack O'Brien interviews Tayla Mahmud and Mark Westall about M Booth Health’s “Chosen Circles” study on how Black Americans are taking greater charge of their health via trusted personal networks. Lecia Bushak discusses lawmaker and lobbying efforts to extend Medicare coverage to obesity drugs, as well as Bernie Sanders’ latest push to regulate drug pricing. And Jack cues up three topics for our healthcare social media segment: Andy Cohen and “Real Housewives of Ozempic,” Aaron Rodgers at a

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00:42:22

Agency 100 Studio Session: Beyond the bot: Improving...

The MM+M Podcast ·

2023/06/29

In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Today we’ll discuss the evolution of conversational AI in healthcare, current trends, and that hot topic

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00:17:12

DE+I: What’s working in healthcare?, a podcast...

The MM+M Podcast ·

2023/06/28

Healthcare has a lot to gain from a more equitable approach.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:08

Agency 100 Studio Session: The 4 active pillars of...

The MM+M Podcast ·

2023/06/28

Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands

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00:27:09

Helping patients see around corners creates niche...

The MM+M Podcast ·

2023/06/28

Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock,

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00:32:01

Agency 100 Studio Session: Designing the modern...

The MM+M Podcast ·

2023/06/28

“Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely,

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00:24:47

Level up your audience segmentation, a podcast...

The MM+M Podcast ·

2023/06/27

Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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679 results

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