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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:14:55

How ML/AI and RWD are redefining TV advertising for...

The MM+M Podcast ·

2023/06/30

Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix. By utilizing brand-exclusive audiences built using ML/AI and real world data that are higher in

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00:38:06

How video is transforming patient engagement through...

The MM+M Podcast ·

2023/06/29

As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and

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00:25:40

Implementing an answer first approach for...

The MM+M Podcast ·

2023/06/29

The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are able to maximize AI and predictive modeling to shape their journeys and drive towards the answers needed can accelerate growth and ultimate market penetration.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:39:26

MM+M Podcast 6.29.23: How Black Americans are taking...

The MM+M Podcast ·

2023/06/29

Jack O'Brien interviews Tayla Mahmud and Mark Westall about M Booth Health’s “Chosen Circles” study on how Black Americans are taking greater charge of their health via trusted personal networks. Lecia Bushak discusses lawmaker and lobbying efforts to extend Medicare coverage to obesity drugs, as well as Bernie Sanders’ latest push to regulate drug pricing. And Jack cues up three topics for our healthcare social media segment: Andy Cohen and “Real Housewives of Ozempic,” Aaron Rodgers at a

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00:42:22

Agency 100 Studio Session: Beyond the bot: Improving...

The MM+M Podcast ·

2023/06/29

In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Today we’ll discuss the evolution of conversational AI in healthcare, current trends, and that hot topic

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00:17:12

DE+I: What’s working in healthcare?, a podcast...

The MM+M Podcast ·

2023/06/28

Healthcare has a lot to gain from a more equitable approach.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:09

Helping patients see around corners creates niche...

The MM+M Podcast ·

2023/06/28

Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock,

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00:24:08

Agency 100 Studio Session: The 4 active pillars of...

The MM+M Podcast ·

2023/06/28

Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands

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00:32:01

Agency 100 Studio Session: Designing the modern...

The MM+M Podcast ·

2023/06/28

“Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely,

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00:24:47

Level up your audience segmentation, a podcast...

The MM+M Podcast ·

2023/06/27

Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:19:11

Agency 100 Studio Session: Letting science lead:...

The MM+M Podcast ·

2023/06/26

Meet BGB Group’s SCHEMA + SCIOD.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:16:29

Agency 100 Studio Session: Marketing attribution...

The MM+M Podcast ·

2023/06/22

Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences, and the surprises those brands have encountered along

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00:18:34

Uniting fronts: How aligning HCP and DTC marketing...

The MM+M Podcast ·

2023/06/22

Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world

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00:36:23

MM+M Podcast 6.21.23: Arrakis’ Jennifer Petter a...

The MM+M Podcast ·

2023/06/21

Jack O’Brien interviews Arrakis Therapeutics founder/CIO Jennifer Petter, one of the few openly trans leaders in biopharma, about how the biopharma industry can advance the struggle for LGBTQIA+ progress. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes this week, for his impressions of the Lions Health and Pharma award winners and other observations. Follow us on twitter: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us out at:

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00:26:00

Agency 100 Studio Session: 3 digital prescriptions...

The MM+M Podcast ·

2023/06/21

Pixacore is a digital-first agency that partners with a broad range of commercial, medical, MarTech, and corporate teams to deliver innovative thinking that is creative, strategically based, responsibly implemented, and results-oriented.Leading with experienceWe deliver impactful customer experiences (CX) at moments that matter.Pixacore disrupts typical approaches to address the needs of HCPs and patients with diverse, insight-driven solutions. From the behavioral insights behind customer journeys

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00:29:58

Agency 100 Studio Session: Culture is a winning...

The MM+M Podcast ·

2023/06/21

Jeanne Martel founded ClinicalMind with the idea that a great company culture is a winning business strategy. In this conversation we’ll talk about culture, what makes great culture work, and the impact it can have on a company, its people, and for its clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:29:30

Agency 100 Studio Session: Powered by AI + ideas, a...

The MM+M Podcast ·

2023/06/21

This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare. Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the combination of AI and creative ideas, Real Chemistry has been able to provide the best results for

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00:20:20

Agency 100 Studio Session: How Lumanity is...

The MM+M Podcast ·

2023/06/21

Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most

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00:29:35

Agency 100 Studio Session: How to be transformational...

The MM+M Podcast ·

2023/06/20

In a time of transformation for medical communications, this brings great opportunity for pharma and agencies alike. To lead transformation, pharma and agencies need to be built for transformation. Learn how medical communications is transforming and how HCG is setting up its clients and itself to be drivers of this transformation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more

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00:24:01

Reaching underserved patients with the health content...

The MM+M Podcast ·

2023/06/20

Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a concerted effort not only to tailor content so that it resonates with their experiences, but also to remove

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669 results

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