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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

41:23

Adventure Brands and Corporate Marketing

Winfluence - The Influence Marketing Podcast ·

2020/03/03

There's a big difference in corporate marketing and brand marketing. There's also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

33:52

Influencer Profile: Kentucky Taste Buds

Winfluence - The Influence Marketing Podcast ·

2020/02/27

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they've exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. Jason Falls sits down with the pair to profile these influencers and get advice for aspiring content creators, brands, agencies and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

39:50

Understanding the Buying Brain with Neuromarketing

Winfluence - The Influence Marketing Podcast ·

2020/02/25

The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. He chats with Jason Falls about queues and triggers that can improve your company's ability to convince people to buy. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

8:33

Meltwater Unveils Podcast Monitoring

Winfluence - The Influence Marketing Podcast ·

2020/02/21

Meltwater announced a new addition to its social listening platform -- podcast monitoring. The ability to find brand and keyword mentions on podcasts is a game-changer in how we think of podcasts and how we quantify their success when our brands are involved in them. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

8:53

The Most Creative PR Move You Can Make

Winfluence - The Influence Marketing Podcast ·

2020/02/14

The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week's food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie's story from the last episode. Dig in! Learn more about your ad choices. Visit megaphone.fm/adchoices

en

42:15

How to Build Influence in B2B Marketing

Winfluence - The Influence Marketing Podcast ·

2020/02/11

Not only is B2B marketing not some cosmic Rubik's cube B2C marketers can't figure out, but it's very similar and sometimes more simple. Evan Kirstel is one of the top B2B marketing influencers out there. He stopped by to talk about the differences, the approach and the success of B2B marketing, especially on social media with Jason Falls. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

14:35

Ideas on Optimizing Podcasts, Campaigns and Content

Winfluence - The Influence Marketing Podcast ·

2020/02/07

Jason Falls gives you food for thought on how to evolve and optimize your content by taking you through the evolution of this very podcast. He unveils some plans for the future of his own and correlates that to what you should do with your own content marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

43:14

What can Groupon do for your marketing?

Winfluence - The Influence Marketing Podcast ·

2020/02/04

Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He's the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. Jason Falls talks to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer acquisition, revenue and growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

45:16

Master Your Mornings for Time Management

Winfluence - The Influence Marketing Podcast ·

2020/01/28

You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits to do so and upgrade your life. She talks with Jason Falls about her book, why his 11-year-old daughter is such a big fan of her YouTube channel and how brands can leverage video marketing for success. This episode is sponsored by Get.Online domains. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

45:14

Driving revenue leaps without driving yourself insane

Winfluence - The Influence Marketing Podcast ·

2020/01/21

Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so. Jason Falls interviews her to find out how, why she's qualified to tell you and more. He also talks about getting the media to write about you in this podcast episode, brought to you by Get.Online domains. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

39:30

The Power of Personal Branding for Business

Winfluence - The Influence Marketing Podcast ·

2020/01/17

Personal branding is imperative for today's professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He's an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. Jason Falls chats personal branding in an episode brought to you by Get.Online domains. Jason has one! You should too. Learn more about your ad choices. Visit

en

6:10

Are You Priced Appropriately?

Winfluence - The Influence Marketing Podcast ·

2020/01/10

Burger King tried to charge Jason $3.63 for a 32-ounce soda this week. McDonald's sells them for $1.06. That conflict sets up a great food for thought episode of the podcast as Jason asks you to consider your pricing structure and if there is opportunity to improve. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

53:00

Where is Word-of-Mouth headed in 2020?

Winfluence - The Influence Marketing Podcast ·

2020/01/07

Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church joins Jason Falls to talk about where Word of Mouth Marketing is heading in 2020 and how brands can begin thinking about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

52:40

The difference in branding, marketing and advertising

Winfluence - The Influence Marketing Podcast ·

2019/12/17

Bill Harper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

44:15

How to Turn Fans Into Customers with David Meerman Scott

Winfluence - The Influence Marketing Podcast ·

2019/12/10

David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko. We dove into the topic of loyalty marketing, engaging your customers to become fans and advocates and much more in this podcast episode. Do yourself a favor and learn from one of the marketing masters. Learn more about your ad choices. Visit

en

10:57

Beware of Google My Business Scammers

Winfluence - The Influence Marketing Podcast ·

2019/12/06

Jason Falls's pal Chris ran into a business owner who paid who he thought was Google to help his ranking. But that's a sure sign he was duped by a scammer. Google never guarantees rankings to solicits money from businesses over the phone. Jason goes over what Google says you should know to not be scammed over your Google My Business page or rankings in this Frida food for thought episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

45:50

What businesses need to know about new personal data...

Winfluence - The Influence Marketing Podcast ·

2019/12/03

As if GDPR wasn't enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. Jason Falls dives in with Tim to learn more for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

49:35

What Can the Automotive Industry Teach Us About...

Winfluence - The Influence Marketing Podcast ·

2019/11/26

Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He's so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. Jason Falls sat down with Eric to learn what he knows the rest of us can use. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

11:45

New FTC Disclosure Guidance for Influencers is Here

Winfluence - The Influence Marketing Podcast ·

2019/11/22

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure "Disclosures 101 for Social Media Influencers" and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. Jason Falls shares the details and reaction on the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

46:38

Defy Expectations and be a Pink Goldfish

Winfluence - The Influence Marketing Podcast ·

2019/11/19

What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They've penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws and weaknesses to drive your content marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

339 results

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