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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

31:18

#116: Working While Schooling... Helping Kids Thrive

Roadmap to Referrals ·

2020/09/01

Challenging isn't the right word. It doesn't seem to accurately describe the juggling act that parents - who are working - are attempting to manage with kids schooling from home. And the younger the kid(s), the increase of crazy. Plus stress. So we're looking at two sides of "Working While Schooling" coin. This episode - we're looking at tips to help kids thrive. So I brought in an education consultant to show us the way. You can find the resources mentioned in this episode on the show notes

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41:26

#115: Demystifying the CRM

Roadmap to Referrals ·

2020/08/25

At some point in your business ownership journey you'll be faced with the decision to invest in a CRM or Client Relationship Mangagement tool. And it can be a tough decision - with the options, the variety, the different focuses the databases can have, the price points and more. So for this episode I talk to Reuben Swartz on why he built his CRM... which sheds insight into what you should be looking for when you are deciding on investing in a CRM or changing your CRM. You can find the resources

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30:22

#114: Designing Your Perfect Office Space

Roadmap to Referrals ·

2020/08/18

Throughout this summer I've been working - so slowly it seems - to turn a detached building into my new office. The family refers it as the "Referral Ninja Studio." And before the end of August it should be ready to go. But while we still work behind the scenes to get it set up, let's meet the designer (Lesley Myrick) who helped me pull all the pieces together. We discuss tips and strategies to help you construct the best home office - since it seems that is where most of us will be for the

en

14:32

#113: Referral No-No #7

Roadmap to Referrals ·

2020/08/11

We are wrapping up our Referral No-No series with our final no-no, #7. And this one may come across harsh but make sure to listen to fully understand what I mean when I say "you just don't get it." Because what people get stuck on can easily be fixed, if you're willing. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/113.

en

13:51

#112: Referral No-No #6

Roadmap to Referrals ·

2020/08/04

Okay, this Referral No-No is pretty straightforward. So easy to say and explain in theory but it seems in execution things go sideways. Here is Referral No-No #6. For the resources mentioned during this episode, you can find them on the show notes page at www.staceybrownrandall.com/112

en

16:03

#111: Referral No-No #5

Roadmap to Referrals ·

2020/07/28

We're back with another Referral No-No. When you make the decision to increase your referrals and do it in a way that works for you (without asking, doing nothing, without paying, and without being overly promotional and gimmicky)... you'll be hit with a few other things you need to understand and do. Referral No-No #5, #6 and #7 focus on those. So let's dive in to Referral No-No #5. For the resources mentioned during this episode, you can find the links on the show notes page at

en

15:27

#110: Referral No-No Q&A

Roadmap to Referrals ·

2020/07/21

For this episode we are taking a pause from our 7 referral no-no's to tackle the one big question about why we are taught these "no-no's" as the tactics of how to generate referrals. If you've never heard this explanation, it's a must listen and will help you understand where these no-no's have come from. You can find the resources and links for this episode on the show notes page at www.staceybrownrandall.com/110.

en

15:58

#109: Referral No-No #4

Roadmap to Referrals ·

2020/07/14

We are on to Referral No-No #4. This is another one I discuss when I teach why you have to think about your referral strategy and generation differently. Committing this No No shortchanges the consistent referrals you could receive. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not. You can find all resources mentioned in this episode on the show notes page at

en

16:10

#108: Referral No-No #3

Roadmap to Referrals ·

2020/07/07

We are on to Referral No-No #3. If you want consistent referrals in your business then you don't want to commit any of these 7 no-no's. When you want referrals to be predictable - a source of new clients you can depend on - you need to focus on sustainable strategies which unfortunately these referral no-no's are not. You can find all resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/108.

en

13:49

#107: Referral No-No #2

Roadmap to Referrals ·

2020/06/30

In part two of this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. And by consistently, I mean going from 3 or 4 referrals a year to 20. Or from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's. And on this episode, we are breaking down the second no-no. If you guessed no-no #1, this one

en

18:47

#106: Referral No No #1

Roadmap to Referrals ·

2020/06/23

In this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. I mean when you would like to go from 3 or 4 referrals a year to 15 or 25. Or go from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's. And on this episode, we are breaking down the first no-no. I be you can guess what it is too. Let's

en

19:50

#105: Your Goals & the Back Half of 2020

Roadmap to Referrals ·

2020/06/16

As we wrap up this 3-part series on determining if you need a Goals Reset, we now turn our attention to getting your game plan in place for third quarter. Goal completion starts with a plan and becomes reality with execution. Follow along with this episode to make it happen. All resources - including our free Goals Reset Workshop registration link - can be found on the show notes page at www.staceybrownrandall.com/105.

en

27:10

#104: Goals Reset? Maybe. Maybe Not. (Part 2)

Roadmap to Referrals ·

2020/06/09

In this next step of our inquiry into our goals and the impact COVID-19 had on them, we take the labeling we learned in the last episode and apply it to each individual goal we set for 2020. So grab the goals you wrote down at the start of 2020 - and if you don't have written goals for 2020, I walk you through quickly setting them - and follow along as we determine next step for each goal we had this year. Resources mentioned in this episode can be found on the show notes page at

en

31:06

#103: Goals Reset? Maybe. Maybe Not.

Roadmap to Referrals ·

2020/06/02

With summer now upon us and the back half of 2020 quickly approaching, you might be wondering if - with all your business has been through in the last almost 3 months - it's time to reset your goals. Well maybe. Or maybe not. In this episode - first of 3 in a series - I walk you through a process called labeling. It's a first important step in determining what your goals needs for the second half of this year. All resources mentioned in this episode can be found on the show notes page at

en

38:58

#102: Leveraging a VA in Your Business

Roadmap to Referrals ·

2020/05/26

Bringing on a VA (Virtual Assistant) was a game changer for me with my business. How do you know when you're ready? What are some best practices and pitfalls to avoid? We answer all of these questions and more in the episode with guest expert, Laura Licursi. You can find all of the resources and links to everything we discuss on the show notes page at www.staceybrownrandall.com/102.

en

19:53

#101: 4 Quads of Business

Roadmap to Referrals ·

2020/05/19

Just about everything - okay everything - in your business can be place in one of 4 quadrants. And by quadrants, think buckets. Meaning every process you perform, every strategy or goal you set, every business development action you take, and more... can all be labeled and placed in one of 4 groups which I call the 4 Quads. In this episode I share what is in each quad and then walk you through a process to rate how you are doing in each area. Why? For one very important reason which I reveal on

en

22:04

#100: Our 100th Show Surprise

Roadmap to Referrals ·

2020/05/12

100 Shows - it's a huge milestone. And one we are celebrating with sharing a few lessons learned since I launched this podcast in 2018 and giving away something super cool that I've never done before. So come share in this milestone with me and then plan to join me for the next 100 shows. You can find the resources plus links mentioned on the show notes page at www.staceybrownrandall.com/100.

en

19:11

#099: Hard Conversations With Yourself

Roadmap to Referrals ·

2020/05/05

Sometimes you find inspiration in unexpected places. The inspiration for this episode came from a story about Hurricane Michael and is one you really need to hear. For the resources and links provided in this episode, check out the show notes page at www.staceybrownrandall.com/99.

en

48:06

#098: Your Enneagram # and Your Business

Roadmap to Referrals ·

2020/04/28

The numbers 1 through 9 have never meant so much until you decide to apply them to your business. I have invited Enneagram expert and business coach Teresa McCloy to join me to tackle what you Enneagram # reveals about the green lights and roadblocks for you as you run your business. You will definitely enjoy this lively conversation. You can find all of the show resources - including the amazing handout Teresa shared that breaks all of this down - on the shownotes page at

en

27:54

#097: Leads, Networking, Referral Groups... Oh My!

Roadmap to Referrals ·

2020/04/21

In the pre-and I believe post-COVID-19 world, we will get back to meeting with other business owners and sales professionals for the purpose of networking, getting to know other people, finding resources for our business and growing our base of clients. This episode breaks down for you different types of "groups" - specifically by their structure and focus and gives you a tips to consider when investigating which groups are right for you and your business. Resources mentioned in this episode -

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