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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

33:23

Explaining Target Markets To Your Design Clients - RD097

Resourceful Designer: Strategies for running a... ·

2017/11/24

Do your clients understand who their target markets are? As a designer, you need to know what target markets you are going after if you want your design campaigns to succeed. Every design campaign should have a type or group of people to target. Maybe you're designing for women between the ages of 25-35 with a toddler at home. Maybe it's balding men over the age of 50. It could be weekend warriors who like to surf. How about black businessmen between the ages of 22-35 who like driving fancy sports

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53:02

Attending Trade Shows To Find Design Clients - RD096

Resourceful Designer: Strategies for running a... ·

2017/11/17

Are you leveraging trade shows to your advantage? One of the most asked questions I receive here at Resourceful Designer is "how do I find design clients?" I want to share one way with you today and that's trade shows. Below is the general outline of the episode but I go into greater details in the podcast so be sure to listen. For the purpose of this topic, I'm using "Trade Shows" as an all-encompassing term meaning any organized gathering where businesses get to showcase themselves to the masses,

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44:58

Designing Under A Non-Disclosure Agreement (NDA) - RD095

Resourceful Designer: Strategies for running a... ·

2017/11/10

NDA and how it affects your design business NDA stands for non-disclosure agreement, a legal contract between at least two parties outlining information that is shared between the parties that must remain confidential. A non-disclosure agreement (NDA) can also be called a confidentiality agreement (CA), confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement (SA), Regardless of the term used, it is a contract through which parties agree not to disclose

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41:37

Just In Time Learning - Learning What Instead Of How...

Resourceful Designer: Strategies for running a... ·

2017/11/02

Do you practice Just In Time Learning? I first talked about Just In Time Learning in episode 8 of the podcast. If you haven't heard that episode I suggest you listen to it before continuing with this one. In case you’re not familiar with the term, Just In Time Learning essentially means you only learn things that you will need for your next task at hand. Learning things you don’t need right now is a waste of time. There are only so many hours you can work in a day. No matter how good you are at time

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51:00

Targeting A Design Niche - RD093

Resourceful Designer: Strategies for running a... ·

2017/10/27

Do you service a design niche? According to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. “Many people talk about ‘finding’ a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense,” she says “Good niches don't just fall into your lap; they must be carefully crafted.” Back in episode 54 of the Resourceful Designer podcast, I talked about what a design niche is

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28:32

Balancing Your Design Life with your Personal Life -...

Resourceful Designer: Strategies for running a... ·

2017/10/19

Is your design life and personal life balanced? Face it, being a home-based graphic designer is challenging enough without having your design life interrupted by the personal life that surrounds you each and every day. Not only do you have to deal with clients and deadlines but you also have to deal with family and friends who for some reason think that since you work from home, you must be available whenever they need you. It’challengingng to say the least. The problem is When you work from home,

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29:01

Zeigarnik Effect: More Tension Equals Better Designs...

Resourceful Designer: Strategies for running a... ·

2017/10/13

Have you heard of the Zeigarnik Effect? I read an article recently about the Zeigarnik Effect. The article I read was aimed at writers and not graphic designers but I found a lot of it relates to what we do as designers. Here's a quick background on the Zeigarnik Effect in case you've never heard of it before. Back in the 1920's Psychologist Kurt Lewin noticed that a waiter at a local restaurant remembered all the orders from each table until the bill was paid. Once the bill was paid, he

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52:19

Peripherals For Your Design Business - RD090

Resourceful Designer: Strategies for running a... ·

2017/10/06

What peripherals do you use for your design business? Peripherals, often forgotten until they are needed, are an essential addition to any graphic design business. In episode 88 of the Resourceful Designer podcast, titled A Designer's Home Office Essentials, I covered some items you should have in your home office. This is kind of a sequel to that episode with a few more things to consider. I go into more detail on the podcast for each of the following items so be sure to listen for the full story

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34:57

Checklists And Your Design Business - RD089

Resourceful Designer: Strategies for running a... ·

2017/09/29

Do you use checklists in your design business? What does your morning routine look like? Do you follow mental checklists to prepare yourself for the day? Do you get out of bed and immediately take a shower? Do you head to the kitchen for your morning coffee? Do you turn on the TV or pull out your phone, tablet or computer to get caught up on the news from around the world? Whatever your morning routine is, chances are you do just about the same thing every day. Without even thinking about it, you’ve

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48:08

A Designer's Home Office Essentials - RD088

Resourceful Designer: Strategies for running a... ·

2017/09/14

What's in your home office? A home office is essential if you plan on running your graphic design business for any length of time. Sure the kitchen table can make due in a pinch, but if you're serious about your business, you will want to carve out a bit of that home real estate and claim it as your own. But once you've planted your flag and claimed the space in the name of your graphic design business what do you do with it? In this episode of the Resourceful Designer podcast, I go over some

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34:23

Mastering Your Emotional Intelligence - RD087

Resourceful Designer: Strategies for running a... ·

2017/09/08

What is Emotional Intelligence? According to Psychology Today; Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It’s the capacity to be aware of, control, and express your emotions, and to handle interpersonal relationships judiciously and empathetically. In other words, Emotional intelligence impacts your thinking and behaviour when dealing with your clients and is a crucial part of building client relationships. In this episode of the

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40:50

Handling Criticism - RD086

Resourceful Designer: Strategies for running a... ·

2017/08/31

How do you handle criticism? As a designer, you will receive criticism on your work. How you deal with that criticism will determine what kind of designer you are. In this episode of Resourceful Designer, I discuss why criticism is essential to your growth as a designer. Listen to the podcast for the full story. One of the advantages of attending a design school is the opportunity to experience criticism from your teachers and classmates. It's not fun, but it does prepare you for the real world

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34:06

Reel In Repeat Clients - RD085

Resourceful Designer: Strategies for running a... ·

2017/08/24

Turn all clients into repeat clients. Your goal as a designer is to turn all your clients into repeat clients. But you can't do that unless you build a relationship with them. Many new designers worry too much about the designs they create than they do about the relationships they build with their clients. Don't get me wrong, good design skills are a key element in building a strong graphic design business. But they're only one part of the equation. You could even say that your ability to build

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18:59

You're More Than A Designer, You're A Problem Solver...

Resourceful Designer: Strategies for running a... ·

2017/08/17

Have you ever heard the term "Yes Man" or "Yes Woman"? A Yes Man or Woman is someone who follows orders without questioning them. Whatever is asked of them is what they do. A good designer can't be a Yes Man or Woman. As a designer, you are also a problem solver. Your job is not to do what the client asks without question, but to question what the client asks. Your job is not to do what the client asks without question, but to question what the client asks. When a client presents you with a brief

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49:27

Setting Your Hourly Design Rate - RD083

Resourceful Designer: Strategies for running a... ·

2017/08/10

What's your hourly design rate? What you should charge as your hourly design rate is an often debated topic amongst designers. Everybody seems to have their own opinion as to how to calculate what you should charge. I guess I'm no different because on this episode of the Resourceful Designer podcast I do just that. I give you my opinion of how you may want to choose your hourly design rate. One of the biggest issues I see is designers undercharging for their services. They're either not confident

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34:34

Building Client Loyalty Through Legacy Plans - RD082

Resourceful Designer: Strategies for running a... ·

2017/07/27

Legacy Plans help build client loyalty What are Legacy Plans you ask? Legacy Plans are when someone continues to pay a certain price when everyone else is paying more for the same service. Physical fitness gyms do this best. When you join a gym chances are your monthly fee is fixed for life. As long as you remain a member your fee will never go up. But if you let your membership expire and then decide to come back, you will be forced to pay the same higher fee newer members are paying. In this

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29:03

Protecting Yourself From Proofing Errors - RD081

Resourceful Designer: Strategies for running a... ·

2017/07/21

Have you ever been burned due to proofing errors? Proofing errors are the bane of all graphic designers. Anyone who has been in this business long enough knows that clients will almost always try to blame you when they find errors on their project. You can’t really blame them, it’s human instinct to try and pass the blame. We’ve been doing it since we were young. Even a toddler who sneaks a cookie might try to blame it on one of his siblings or maybe even on the family dog. It’s because of this

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37:58

Explain Why, Not How - RD080

Resourceful Designer: Strategies for running a... ·

2017/07/14

Do you explain why you took the direction you did when presenting designs to your clients? If you belong to any graphic design groups on Facebook or Linkedin you've seen people post their work for critique. Why not, it's a great place to get the opinion of fellow designers. However, one problem that happens over and over when people explain their work is they usually explain how they designed it when what they should do is explain why they designed it. That's the topic I cover in this week's

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33:49

Word Of Mouth Referrals For Your Design Business - RD079

Resourceful Designer: Strategies for running a... ·

2017/07/07

Do you get word of mouth referrals for your design business? Growing your design business takes a lot of hard work. Especially when first starting out. Word of mouth referrals are and always will be the most effective way of achieving this growth. Back in episode 67 of the podcast, I shared a proven strategy for getting design referrals. That episode was more geared to designers working in a specific niche. I received a lot of great feedback on that episode but one question kept coming up. How do I

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42:37

Upselling To Increase Your Design Revenue - RD078

Resourceful Designer: Strategies for running a... ·

2017/06/30

Have you ever heard of upselling? Upselling is the process of getting someone to upgrade their purchase or getting them to add things to their order at the time of sale. Most predominant in the fast food industry where you will often be asked if you would like to increase the size of your drink or if you would like fries with your order. Upselling is a great way for a business to increase revenue. Many people believe "upselling" is a dirty word. A way of manipulating clients into spending more

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