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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

34:06

Reel In Repeat Clients - RD085

Resourceful Designer: Strategies for running a... ·

2017/08/24

Turn all clients into repeat clients. Your goal as a designer is to turn all your clients into repeat clients. But you can't do that unless you build a relationship with them. Many new designers worry too much about the designs they create than they do about the relationships they build with their clients. Don't get me wrong, good design skills are a key element in building a strong graphic design business. But they're only one part of the equation. You could even say that your ability to build

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18:59

You're More Than A Designer, You're A Problem Solver...

Resourceful Designer: Strategies for running a... ·

2017/08/17

Have you ever heard the term "Yes Man" or "Yes Woman"? A Yes Man or Woman is someone who follows orders without questioning them. Whatever is asked of them is what they do. A good designer can't be a Yes Man or Woman. As a designer, you are also a problem solver. Your job is not to do what the client asks without question, but to question what the client asks. Your job is not to do what the client asks without question, but to question what the client asks. When a client presents you with a brief

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49:27

Setting Your Hourly Design Rate - RD083

Resourceful Designer: Strategies for running a... ·

2017/08/10

What's your hourly design rate? What you should charge as your hourly design rate is an often debated topic amongst designers. Everybody seems to have their own opinion as to how to calculate what you should charge. I guess I'm no different because on this episode of the Resourceful Designer podcast I do just that. I give you my opinion of how you may want to choose your hourly design rate. One of the biggest issues I see is designers undercharging for their services. They're either not confident

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34:34

Building Client Loyalty Through Legacy Plans - RD082

Resourceful Designer: Strategies for running a... ·

2017/07/27

Legacy Plans help build client loyalty What are Legacy Plans you ask? Legacy Plans are when someone continues to pay a certain price when everyone else is paying more for the same service. Physical fitness gyms do this best. When you join a gym chances are your monthly fee is fixed for life. As long as you remain a member your fee will never go up. But if you let your membership expire and then decide to come back, you will be forced to pay the same higher fee newer members are paying. In this

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29:03

Protecting Yourself From Proofing Errors - RD081

Resourceful Designer: Strategies for running a... ·

2017/07/21

Have you ever been burned due to proofing errors? Proofing errors are the bane of all graphic designers. Anyone who has been in this business long enough knows that clients will almost always try to blame you when they find errors on their project. You can’t really blame them, it’s human instinct to try and pass the blame. We’ve been doing it since we were young. Even a toddler who sneaks a cookie might try to blame it on one of his siblings or maybe even on the family dog. It’s because of this

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37:58

Explain Why, Not How - RD080

Resourceful Designer: Strategies for running a... ·

2017/07/14

Do you explain why you took the direction you did when presenting designs to your clients? If you belong to any graphic design groups on Facebook or Linkedin you've seen people post their work for critique. Why not, it's a great place to get the opinion of fellow designers. However, one problem that happens over and over when people explain their work is they usually explain how they designed it when what they should do is explain why they designed it. That's the topic I cover in this week's

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33:49

Word Of Mouth Referrals For Your Design Business - RD079

Resourceful Designer: Strategies for running a... ·

2017/07/07

Do you get word of mouth referrals for your design business? Growing your design business takes a lot of hard work. Especially when first starting out. Word of mouth referrals are and always will be the most effective way of achieving this growth. Back in episode 67 of the podcast, I shared a proven strategy for getting design referrals. That episode was more geared to designers working in a specific niche. I received a lot of great feedback on that episode but one question kept coming up. How do I

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42:37

Upselling To Increase Your Design Revenue - RD078

Resourceful Designer: Strategies for running a... ·

2017/06/30

Have you ever heard of upselling? Upselling is the process of getting someone to upgrade their purchase or getting them to add things to their order at the time of sale. Most predominant in the fast food industry where you will often be asked if you would like to increase the size of your drink or if you would like fries with your order. Upselling is a great way for a business to increase revenue. Many people believe "upselling" is a dirty word. A way of manipulating clients into spending more

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48:11

Being A Self-Employed Designer Requires A Team Effort...

Resourceful Designer: Strategies for running a... ·

2017/06/22

Who do you have on your Design Team? Have you ever heard the term it takes a village to raise a child? Basically what it means is that a person is a sum of the people around them. Those people around them mould and form them into the person they become. The same can be said of you as a designer. You are the child in the village. As such, you require a team to make you the most well-rounded designer your clients can hire. That team needs to be made up of people that can help your business succeed. In

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54:26

Transitioning From Employee to Entrepreneur - RD076

Resourceful Designer: Strategies for running a... ·

2017/06/15

Have you made the transition yet from employee to entrepreneur? This week's podcast episode is a bit different. Instead of answering a listener's question at the end of the episode like I normally do, I chose to create an entire podcast episode to answer a great question I received. Here is the question I received from Dave. I work full-time as a graphic designer/prepress operator and have wanted to start my own freelance business for some time. I have also been learning web development to broaden

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42:15

How To Use Landing Pages To Attract New Design...

Resourceful Designer: Strategies for running a... ·

2017/06/01

Does your design website have dedicated landing pages? One of the most asked questions I get is how do I attract new design clients? I wrote a blog post a while back sharing 10 proven ways to do just that but today I decided to do a podcast episode on another way, landing pages. Be warned, this isn't a quick way to attract new design clients. Landing pages are a slow burn meant to work over time but they do work. Below are some of the points I cover in the podcast. Be sure to listen to the episode

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27:20

Overcoming The Afternoon Crash - RD074

Resourceful Designer: Strategies for running a... ·

2017/05/25

How often do you feel that afternoon crash? You know what I’m talking about don’t you? That crash you feel somewhere around 3 pm? You were productive all morning, you had a good lunch and came back revigorated but somewhere mid-afternoon it hits you. The Afternoon Crash. Some say it’s caused by low blood sugar, some say it’s your body’s natural sleep cycle, others blame diet or being mostly inactive during the day. Although I can’t make you suppress those afternoon yawns, I can offer some tips and

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46:14

Pricing Design Jobs with Undefined Time Lines - RD073

Resourceful Designer: Strategies for running a... ·

2017/05/18

Do you dread pricing design jobs when you don't know how long they'll take? Have you ever had to quote on a design job but you have no idea how long it will take to complete it? If you're familiar with Project Based Pricing or Value Based Pricing then it isn't really an issue. But if you're one of the many designers who bill by the hour you may dread this scenario. In this episode of the Resourceful Designer podcast, I talk about what you can do when you have no idea how long a project will take

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38:22

Getting New Work From Existing Clients - RD072

Resourceful Designer: Strategies for running a... ·

2017/05/11

Where do you look for new work? One of the most asked questions I’ve heard over the years is “how do I get new design clients?” It’s a valid question. But let me turn it around and ask you, why do you need new design clients when your existing clients have plenty of new work you could do for them? In this week's episode of the Resourceful Designer podcast, I discuss how you can leverage your existing clients to get new work. Be sure to listen for the full story. Your clients already know you

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28:13

Good Design, Quick Design, Cheap Design. Pick two! -...

Resourceful Designer: Strategies for running a... ·

2017/05/04

Have you heard the concept of Good, Quick, Cheap? I first heard the concept of Good, Quick, Cheap on The Real Brian Show podcast. I was so fascinated with the concept that I decided to explore how it affects the graphic design industry. In this episode of the Resourceful Designer podcast, I expand on the concept and talk about Good Design, Quick Design and Cheap Design. To get the full story you'll need to listen to the podcast but here's a breakdown of what I discuss in the episode. The dream

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34:54

Tips To Manage Your Design Business's Reputation - RD070

Resourceful Designer: Strategies for running a... ·

2017/04/27

Did you know your design business has a reputation? Have you ever thought about your design business’s reputation? What both your clients and more importantly potential clients know about you? Having a good reputation for your design business will not only enhance those important client relationships. But it can also increase your overall revenue and profit. So it’s vital that you do everything to avoid a negative reputation and make sure everyone sees you in a positive way. In this episode of the

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27:18

Be The Expert Designer Everyone Thinks You Are - RD069

Resourceful Designer: Strategies for running a... ·

2017/04/20

Are you an expert graphic designer? Have you ever felt uncomfortable being referred to as an expert graphic designer or expert web designer? Can I ask you why you felt that way? I’ve seen it over and over, designers cringing at the title of expert because they don’t feel they deserve it. In this week's episode of the Resourceful Designer podcast, I share a little secret with you. You are an expert. Don’t believe me? The Webster Dictionary defines Expert as follows: An Expert is someone having,

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21:17

Don't Take Advantage Of Your Design Clients - RD068

Resourceful Designer: Strategies for running a... ·

2017/04/14

Would clients stick with you if you take advantage of them? I was thinking recently how our design clients rely on us when it comes to their branding and marketing material. How easy would it be to take advantage of that trust and make a few extra dollars on each project we bill them for. This reminded me of a joke I heard not too long ago. A young boy enters a barber shop and the barber whispers to his customer, "This is the dumbest kid in the world. Watch while I prove it to you." The barber puts

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58:43

A Proven Strategy For Getting Design Referrals - RD067

Resourceful Designer: Strategies for running a... ·

2017/04/06

Can you use more design referrals? We are graphic designers. We have the know-how and creative ability to promote our own business like no other businesses can. We can tweak our websites to get the absolute most out of them. We can go out and network until the cows come home, (whatever that means). And yet, even with all of our know-how and ability to promote ourselves, nothing feels better than getting a call from someone looking for a designer and hearing that you were referred to them by a

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40:49

Tackle Your To-Do List With Tasks and Projects - RD066

Resourceful Designer: Strategies for running a... ·

2017/03/30

How Productive is your to-do list? Do you ever look at your to-do list and feel overwhelmed? Do you ever find yourself procrastinating on certain jobs on your to-do list because you’re not sure where to start? Do you ever look at your to-do list at the end of the day and feel like you haven’t really accomplished anything? If you answered yes to any of these questions there’s a good chance you’re not using your to-do list correctly. Have no fear, on this episode of the Resourceful Designer podcast I

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