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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

20:06

How Technology Is Changing Customer Interaction

Product Chats Podcast ·

2019/10/04

From adoption to onboarding to retention, how can technology help you increase and improve customer and user interactions? Travis Kaufman, VP of product growth at Gainsight, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, to discuss how technology can enhance the relationship between your company and your customers, as well as your users and your product itself. Travis talks about products and organizations that are looking to fill the “value gap” through new technology and data

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32:50

Understanding the Market with Data

Product Chats Podcast ·

2019/09/27

How do you market your product for the digital world? How can you really understand your market and your performance when there is so much information available? Josh Martin, VP of marketing at Perfect Sense, joins Rebecca Kalogeris, VP of marketing at Pragmatic Institute, talks about how his organization found a way to use data to understand the marketplace for their CMS product. Moving away from vanity metrics that can lead you astray -- site visitation, lead gen -- and towards deeper data to get

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01:00:33

Improv(ing) Collaboration: Soft Skills that Matter

Product Chats Podcast ·

2019/09/20

This podcast was taken from our August, 2019 webinar “Improv(ing) Collaboration” with Elizabeth Hodos. Does your team know how to excel with change, innovate within time and resource constraints, and manage relationships and communications across the different departments in your organization successfully? Should they? Communications expert Elizabeth Hodos from HIL Training joins Eddie Gordon, courseware designer at Pragmatic Institute, and PragmaticLive to talk about how essential it is for

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23:43

Building Awareness and Engagement with Online...

Product Chats Podcast ·

2019/09/14

How valuable are digital asynchronous events? Pragmatic Institute’s online community lead Georgina Cannie joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about how to use online community events to foster elevated engagement and brand awareness. Make sure you subscribe today so you never miss a great episode of Pragmatic Live!

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32:58

Journey to Becoming Data-Driven in the Financial...

Product Chats Podcast ·

2019/09/06

How are financial institutions using data and data science to create better products and offer better services for their customers? Senior vice president of financial and strategic analytics at Dime Community Bank Gavriel Giloni joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, to talk about the importance of gathering and using data to improve a financial institution. By having a dedicated data team creating and building reports, product professionals are able to spend

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27:53

A Market in Search of a Product

Product Chats Podcast ·

2019/08/30

Many companies today focus on creating a product and then finding their market, but is that the best way to go? Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not

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36:33

Soft Skills for Success

Product Chats Podcast ·

2019/08/23

How well does your team communicate? How well do you collaborate? Are you sure? Communications expert Elizabeth Hodos joins Pragmatic Live host Rebecca Kalogeris to talk through some of the fun and engaging ways she’s developed to help teams learn to communicate and collaborate better. Through her exercises, you’ll begin to see where your team’s communication is lacking, when you’re talking over each other instead of listening, and how to best remedy those issues so you can have more productive

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01:01:07

How to Launch and Grow a Subscription Business

Product Chats Podcast ·

2019/08/16

How to Launch and Grow a Subscription Business Thinking about implementing a subscription-based product in your business? Then it’s time to listen to the master. Pricing guru Mark Stiving explains what you need to understand to build an effective subscription model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four

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20:32

How Data is Improving Product Management and Marketing

Product Chats Podcast ·

2019/08/09

It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From

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27:05

More Revenue, Happier Customers

Product Chats Podcast ·

2019/08/02

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products

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19:29

Be a Better Manager (Pt. 2)

Product Chats Podcast ·

2019/07/26

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, effectively on-boarding new

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26:56

Win/Loss 2.0

Product Chats Podcast ·

2019/07/19

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future? Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can

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24:45

Be a Better Manager

Product Chats Podcast ·

2019/07/12

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company? Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, making sure roles and responsibilities are clear, and providing a clear

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55:07

When Product Profitability is the Wrong Metric for...

Product Chats Podcast ·

2019/07/03

* This podcast was captured during our recent webinar We all want our products to be profitable, right? Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success? In this webinar, Eric Boduch from Pendo and Steve Johnson from Pragmatic Institute examined a number of strategic

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16:28

The Pricing Guru: Net Dollar Retention

Product Chats Podcast ·

2019/06/28

How do you retain and grow your customers and your revenue when big changes come to your company? Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And

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10:31

Pragmatic Framework in Action: Labs

Product Chats Podcast ·

2019/06/21

Dave Daniels, VP of customer success at Pragmatic Institute, dives into the Pragmatic Labs, a series of private 1-day workshopping sessions that teaches a company’s team how to solve a specific problem or prepare for a specific product. Labs are a great way to jumpstart the Pragmatic Framework in your business. Your team works on your problems and your products with one of our experts. We’ll guide you through a structured, in-depth process to reach the goal of the Lab. Get all the details in this

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37:46

Lessons Learned - A Product Marketer's Perspective

Product Chats Podcast ·

2019/06/13

What do successful product marketers wish they’d learned at the start of their careers? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this

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24:56

Why Product Marketers Need Data

Product Chats Podcast ·

2019/06/06

Data is changing the way we do business. But how is it changing the way we do product marketing. Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at

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32:14

Pragmatic Institute’s Data Science Curriculum

Product Chats Podcast ·

2019/05/30

You’ve probably heard that news that we’ve launched a new, practical data science curriculum to train data enthusiasts to possess the in-demand skills they need to take on the future. But what does that really mean? Eddie Gordon, courseware designer at Pragmatic Institute, is joined by Don Fox, leading data science instructor for our new curriculum to discuss the prevalence of data and the importance of utilizing that data to improve business. Eddie and Don look at the courses we offer as well as

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14:15

Improving Your Business with Content

Product Chats Podcast ·

2019/05/23

Content is an essential part of business. But are you doing the most with it? Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and their market problems with this great new podcast! Looking for more resources on content? Check

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