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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:40:08

Prosperity Through Purpose | TikTok

The CMO Podcast ·

2021/03/01

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum? Joining Jim to analyze TikTok is Sam Avivi a growth consultant for The Jim Stengel Company, and Joah Santos the CMO at BERA Brand Management. Support our sponsor Deloitte and experience their guidance on resilience for brands in

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01:06:43

Scott Rosenberg (Roku) | The Future of TV &...

The CMO Podcast ·

2021/02/24

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising. In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs

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00:55:33

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

The CMO Podcast ·

2021/02/17

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them. In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own

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01:11:02

Superbowl LV Marketing Roundtable Discussion

The CMO Podcast ·

2021/02/10

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past. The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing

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01:04:56

Kelly Cook (David's Bridal) | Magical Moments

The CMO Podcast ·

2021/02/03

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more. In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For

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00:35:49

Prosperity Through Purpose | Samsung Galaxy

The CMO Podcast ·

2021/02/01

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that. Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G. Support our sponsor Deloitte and experience

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01:01:24

Nick Tran (TikTok) | Culture Starts Here

The CMO Podcast ·

2021/01/27

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020. In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its

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01:02:34

Andréa Mallard (Pinterest) | The Inspiration Company

The CMO Podcast ·

2021/01/20

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO. In this conversation, Andréa talks about noticing how people actually use Pinterest and acting on that (instead of only focusing on how it was

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00:33:49

Innovators Who Made The Impossible Possible Panel

The CMO Podcast ·

2021/01/13

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. On this panel, we have Alexis Lanternier, the EVP of eCommerce at Walmart Canada, and Ekta Chopra, the Chief Digital Officer at e.l.f. Cosmetics. The panel discussion revolves around delighting your consumers

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00:56:44

Orla McAleer (AllTech) | A Founder's Legacy

The CMO Podcast ·

2021/01/06

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the power of a founder's story. She also talks about how she was able to align Alltech's work culture with its corporate

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00:38:01

Prosperity Through Purpose | Secret

The CMO Podcast ·

2021/01/04

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead? Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G

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00:58:57

Norman DeGreve (CVS) | Trying To Make Healthcare Easier

The CMO Podcast ·

2020/12/30

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more. Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its

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00:55:00

Emily Callahan (ALSAC / St Jude) | Providing Care,...

The CMO Podcast ·

2020/12/23

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure. In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the

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00:29:08

Stephanie Preiss (NY Times) | Multimedia Storytelling...

The CMO Podcast ·

2020/12/16

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print

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00:57:38

Alexandra von Plato (Publicis Health) | Storytelling...

The CMO Podcast ·

2020/12/09

Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies. In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their

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01:02:32

Brad Hiranaga (General Mills) | Following Instincts...

The CMO Podcast ·

2020/12/02

Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns. In this conversation Brad credits his family for his success as a marketer and explains why it's important to always listen to your intuition, even when the data says

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00:33:52

Prosperity Through Purpose | Target

The CMO Podcast ·

2020/11/30

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why. Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief Marketing Officer at BERA, the predictive analytics brand tech platform. Together, they discuss how

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00:56:03

Al Jansen (Butterball) | Connecting With Your Loved...

The CMO Podcast ·

2020/11/25

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more! This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterball's eponymous turkey hotline which helps millions of consumers cook for their family on Thanksgiving, to

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00:50:18

Vince Hudson (AMEX) | Actions Not Ads

The CMO Podcast ·

2020/11/18

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more! In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec. Support our

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00:53:18

Thomas Ranese (Uber) | Leaning into Values

The CMO Podcast ·

2020/11/11

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world. In this conversation, Thomas talks about his experience from humble beginnings to the ivy league. Thomas worked at a lot of notable companies including the management

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407 results

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