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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

01:02:23

68 Case Study - Quest for a Home School Solution:...

My Digital Farmer Podcast ·

2020/08/05

Kurt & I have decided to homeschool this year. As I've been researching this new terrain, I began to notice all kinds of "marketing strategies" in the homeschooling industry. What were they doing to help me feel ready to spend $500 on curriculum resources? I share my observations and 9 marketing applications that you can apply to ANY business.

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39:58

67_ Using the Four "Limiteds" - How to Get Someone to...

My Digital Farmer Podcast ·

2020/07/29

In this podcast, I teach you the "four limiteds" -- how to sweeten your offer 4 different ways so that your prospect will feel motivated to buy now.

en

29:42

66 How to Build Engagement Using CSA Contests

My Digital Farmer Podcast ·

2020/07/24

In the age of COVID, it's awfully hard to build a sense of community and excitement, when you can't physically interact with your customers.... Or is it? In this episode, I share how we are using all kinds of creative weekly contests to jazz things up and get our customers excited.

en

32:17

65 Seven Ways to Use Video Emails to Grow Your Farm...

My Digital Farmer Podcast ·

2020/07/15

A year ago I invested in a video email app after hearing about it from one of my podcast influencers I follow. In this episode, I share 7 ways you can use a tool like this to help you connect with future customers, convert them into buyers, and provide great service.

en

01:01:41

64 My Customer Success Path - What Do You Teach Your...

My Digital Farmer Podcast ·

2020/07/08

So you've got all these new CSA members this year. What do you need to do to help them achieve success with your CSA product? In this episode, I share my specific curriculum we teach to our CSA rookies to help get them to mastery faster.

en

44:59

63 How to Write a GREAT Email Nurture Sequence to...

My Digital Farmer Podcast ·

2020/07/01

So you have an email list. Now what? In this episode, I talk you through the value of an email "Nurture" sequence -- what they are, what kinds of things go in them, and how they can help you grow the know, like, and trust factor with your leads.

en

38:17

62 How to Build the KLT Factor into Your Farm Marketing

My Digital Farmer Podcast ·

2020/06/24

In this episode, we talk about the acronym "KLT," what it stands for, and why it's imperative that you build a strategy around it if you want to develop a strong customer base. I also share examples of how to build KLT into your marketing funnels.

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01:11:12

61 Interview w/ Dan Brisebois from Ferme Tourne-Sol...

My Digital Farmer Podcast ·

2020/06/17

In this interview, Dan talks about the three businesses (CSA, seed company, and Farmer Spreadsheet Academy) he's founded over his lifetime, and the entrepreneurial lessons he's learned along the way.

en

46:05

60 Your Guide to Writing a CSA Member Handbook

My Digital Farmer Podcast ·

2020/06/10

Now that you've got all these new CSA members, how do you onboard them and set the right expectations? Answer: a member handbook. We talk what goes inside this bad boy...

en

43:23

59 How to Keep Your Customers from Getting Bored

My Digital Farmer Podcast ·

2020/06/03

Are your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are always growing, and share some ideas for how to keep customer momentum alive in your business.

en

25:40

58 What Do You Do When Your CSA Sells Out?

My Digital Farmer Podcast ·

2020/05/27

So your CSA is sold out thanks to COVID. Now what? Are you trying the "wait list" method? In this episode, I tell you why a wait list may not be your best bet, and offer another alternative that's more likely to convert long-term. DON'T miss this episode.

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43:25

57 Why You Should Be Growing Your Email List NOW

My Digital Farmer Podcast ·

2020/05/20

Customers are HOT for farm products right now. So are you using this reality to get them onto your email list? In this episode I share just how simple it is to build a simple lead generation strategy that will eventually turn into paying customers.

en

24:07

56 Spinning the Bigger Message During COVID

My Digital Farmer Podcast ·

2020/05/13

In this podcast episode, I talk about how we can be inviting our audience into the "bigger mission" of the local food movement. This "old" message suddenly feels more relevant than ever. Let's use this opportunity available in COVID to help people identify with a deeper purpose with long-term implications.

en

01:03:26

55_Maximizing Customer Research with Karli Miller...

My Digital Farmer Podcast ·

2020/05/06

In this episode, I interview Karli Miller Hornick from Main Street Farms. She shares how her deep customer research helped her pivot her messaging and grow her CSA from 100 to 350 in one year.

en

47:22

54_How to Create Add-Ons to Your CSA

My Digital Farmer Podcast ·

2020/04/29

Have you been thinking about adding on share types to your CSA product suite? Are you wondering how to do it? In this episode, I share my experience with add-on products, how we set them up, and what you need to think about.

en

39:13

53: Finding the Opportunity in our Fear

My Digital Farmer Podcast ·

2020/04/22

Feeling anxious about your business? With COVID-19 taking over the economy and dominating the air waves and messaging, it's easy to get sucked into the landscape of fear it has created. As farmers, how can we resist the urge to see the glass even emptier than before? Can we find opportunity in our landscape of fear?

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36:15

52: Three Ways a Facebook Group Can Help Your CSA...

My Digital Farmer Podcast ·

2020/04/08

CSA retention. It's the holy grail of CSA farmers. I know for a fact that Facebook groups are a key driver behind my 81% return rate. What happens in these social spaces that enhances the CSA experience? As we face uncertain times of COVID-19 isolation and fear, groups are more powerful than ever. I share 3 ways a group can help your customers feel success.

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59:57

51: How to Build a Successful Online Store with Cole...

My Digital Farmer Podcast ·

2020/04/01

Wondering if e-commerce or an online store might be right for you? Looking for advice on how to get started? In this episode, I invite Cole Jones from Local Line, an ecommerce platform for farmers, to share his wisdom on how to successfully leverage this platform and keep the sales coming.

en

52:25

50 The Three Ways to Increase Your Farm Revenue

My Digital Farmer Podcast ·

2020/03/25

When it comes down to it, there are three ways to increase your retail revenue on the farm. I used to spend most of my time on just one of them. In this episode, I share what the 3 ways are, and I suggest which one you should be concentrating on to maximize your profits.

en

50:07

49_Interview with Carrie Sedlack

My Digital Farmer Podcast ·

2020/03/18

This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading -- a national CSA network called the "CSA Innovation Network." We talk through how this project came to be, what its goals are, and how CSA farmers will be able to specifically benefit. I've become a collaborator on this project, so I'm especially keen to help it succeed.

en

348 results

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