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Creating buzz for your business

business design

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How to get 10,000 Instagram followers in less than 9...

2015/08/04

Are you using Instagram to promote your Etsy shop? If so, you’re probably wondering how to get more out of it. The more followers you have, the more people you can reach and the more people are seeing your products. I’m not talking about buying fake followers that have zero interest in what you have to sell. I’m talking about thousands of your ideal customers who have a need and desire for what you make! Wouldn’t it be great to reach so many of your right people? In this

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The Creative Hive Manifesto For Creatives In Business

2015/07/28

Why do you do what you do? Why do you run your own creative business when it’s so much easier to get a “real” 9-5 job? Why do you stay up at night creating new designs or promoting your work? What’s it all for? The Creative Hive Manifesto exists for four reasons: To remind ourselves of our why To keep us focused and strong even when we are faced with hardships To build a community of united makers, artists & designers To create a future where being self-employed

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What is Periscope and Why You Should Use It For Your...

2015/07/22

A new social media is in town What is this Periscope thing you’ve been hearing about recently? Periscope is a new social media platform owned by Twitter that lets you use video broadcasts to share cool things that are happening around you. In real time. Yup, it’s live broadcasting. Replays to your videos are only available for 24 hours. After that, they’re gone, so there’s a real sense of urgency for people to join you live. You might be thinking, “No, not another

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Five promotions to use for your shop that make you sales

2015/06/25

How do you make more sales in your ecommerce site? Have you ever tried using coupon codes or other promotional strategies within your website to increase sales? They can work really well if you use them right or send them to the right people! In order for a promotion to work well, you need two things: Urgency Appeal Set your coupons and promotions to expire quickly so people take action and buy something. Make your coupons attractive so it’s a no brainer to spend money at your

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How to: model photography for your products

2015/06/16

Are you looking to do more with your shop’s product photography? You know you can convert more customers into sales if your shop is optimized. Your product photography is no exception. I’ve talked about how to take product photos on white backgrounds and how you can edit those photos using a free software. Today, we’ll take this to another level and talk about how you can take photos of your product on models! Why you need model photography for your products Having your products

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How to pay yourself in your creative business – the...

2015/06/09

You are depriving yourself Hey small business owner. I’m calling you out. You’re in big trouble. Money matters are not to be taken lightly in your business. For example, pricing your products correctly is the foundation of your career. I bet all the chocolate in the house that you’re making this money mistake. You’re depriving yourself (and your family) of your business profits. In other words, you’re probably not cutting yourself a check at the end of every month. In

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My first trade show experience: National Stationery...

2015/05/26

I’ve talked about how wholesale is a great way to diversify your income streams and build your business. Have you wondered how to up your wholesale game for your creative biz? What’s one way that can turn your business into a million dollar company in less than two years? (It has happened to a few of us.) Trade shows! Trade shows are like craft shows except you don’t sell product right then and there. Instead, you take wholesale orders (this is called “writing orders”)

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How to Create a Wholesale Linesheet in Microsoft Word...

2015/05/12

Over at the Academy of Handmade, I wrote a post on 5 things to consider before you jump in and do wholesale. If you’re inspired and you think you’d like to take wholesale on, awesome! I’m right here with you on that and think it’s a great source of income. Here’s a list of the 7 steps you need to take to turn on your wholesale game. One of those steps is creating your wholesale linesheet. But if you’re not quite sure how to create a wholesale linesheet,

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Don’t make this mistake when giving away free stuff

2015/05/07

Do you give out free stuff in your creative business? It could be your incentive to sign up to your mailing list, like a free PDF or an ebook. It could be a free gift with every order or a giveaway prize. When you give out free versions of your product, there’s the assumption that you make it less than your paid work – because you’re giving it away for free, right? Wrong, wrong, wrong. Today’s video talks about the big mistake many business owners make when giving away free

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How to build a loyal following on social media

2015/04/28

How do you grow your social media following? The right kind that are not only your target customers but also raving, loyal fans? You’re about to find out how and see the power of a true and faithful following on social media. Two days ago I posted one of my scented bacon necklaces on @tinyhandsjewelry Instagram account. I know many people love bacon. But with respect, vegetarians, vegans and animal rights activists may not share that opinion: I check in for comments an entire day

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Common mistakes you’re making in your about page

2015/04/14

In the private Facebook group, Creative Marketing That Works (you should join! Here’s how), writing your about page is something that comes up often. Your about page on your site is one of the most important pages there is. The pressure is on to make sure your about page is the best it can be. It can often be a matter of making or breaking the sale. I’m about to share with you some of the common mistakes I see with about pages. Some of these might surprise you: Common mistakes

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How to deal with online bullies and haters

2015/04/09

Do you have an online bully or hater on your heels? I’ve gotten my fair share of eff you emails from people complaining about my prices or just being mean spirited for no good reason. The more you grow your business, the more likely you’ll come across a troll or two. If you have a thick skin, you probably deal with this pretty well. But for all of us sensitive folks, an encounter with an online bully can bring you down and suck your energy like a vampire. In today’s video, I show

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How to keep up with social media changes

2015/03/24

Do you get frustrated every time Facebook releases algorithm changes? One day you’re told you need to post links. The next, you’re supposed to avoid URLs like the plague. How can anyone keep up with social media changes? As small business owners, you don’t have time to scour the web for trade industry articles and keep tabs on what’s new with social media. Don’t you just wish there was a simple and quick way to deal with upcoming social media changes? I show you how to

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The website and shop checklist to double your sales

2015/03/17

Did you know that making minor tweaks on your website can improve your sales by 200%? The colors of your “add to cart” buttons, the navigation links on your website, where your contact information is shown. These are only just a few things that may seem inconsequential at first. But many studies and tests have been done to show that these website elements can make or break your bottom line. Having a great website and shop are key to the success of your online creative business. You just

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3 easy ways – How to be more productive and get more...

2015/03/10

Do you want to do more with your time? Imagine how much more you could do for yourself, your family and your business if you could make these simple “mind hacks” to increase your productivity. You needed to launch your business yesterday. You needed to run your giveaway last week. You needed to write that weekly blog post. In today’s video, I’m going to share with your three super easy ways for how to be more productive in your life and business. Productivity apps News Feed

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How to build your own website with Shopify in under 1...

2015/03/03

Are you finally thinking about putting together your own website but don’t know where to start? Or are your Etsy sales declining year after year, and you’re looking for a way out to something better? I’ve always preached having your own website for a few reasons: you get total control over the style of your shop and your customers’ shopping experience you position yourself in a different class, away from Etsy “hobby shops” that underprice everyone in the

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How to go from crafty hobby to professional business

2015/02/26

Do you have a crafty hobby that you’d like to turn into a professional business? One where people take you seriously? This is the important first question to ask before turning your passion into a full time career! But how do you take that leap? How do you make things more official? Watch the video below to find out three simple ways you can start your professional creative business today: What did I miss? I’m sure there are tons more ways to go from craft to business. What other

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How much business and life details should you share...

2015/02/24

Are you unsure if you should post that cute photo of your kids on social media? How much of your personal life do you share with your customers and readers? And how behind-the-scenes in your business do you really expose to the public? You might be in a phase in your business where these questions have come up for you. It depends on your business model… and how much you’re comfortable with sharing! I know of business owners who play such a major role in their brand that it becomes

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When is a good time to start promoting your business?

2015/02/19

As a small business owner, this is one question that I know you might be asking. Do you wait until you’ve set up your Etsy shop? Or until you’ve gotten three pages worth of products in your shop? Maybe you should only start promoting it after you’ve gotten some testimonials and feedback… In today’s short video, I’ll give you my take on when you should start promoting (any) business! What’s holding you back? Promoting your business can feel scary. As an

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How responsible should we be as artists, makers and...

2015/02/17

What do your products do for people? Are your customers excited when they receive your package in the mail? Do they feel so happy that they’re grinning ear to ear and they can’t wait to show your work off to their family? As the maker, we’re left with a lot of responsibilities to uphold. Unfortunately most people selling a handmade product online don’t think about that, and it’s costing them sales, repeat customers and long-term success. Most makers understand

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