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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

2:17

MadTech Daily: Streaming Soars as Linear Dips

The MadTech Podcast ·

2025/03/03

Today's news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; YouTube Podcasts Reach One Billion Milestone; Digital Rights Activists File Complaints Over Meta’s Targeted Ads

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26:05

ExchangeWire on AI Protests; YouTube TV Measurement;...

The MadTech Podcast ·

2025/02/28

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing.They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media

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1:53

MadTech Daily: Sports Streaming For the Win

The MadTech Podcast ·

2025/02/28

On today's Daily, Dot discusses: the rise in sports across streaming services; Instagram Reels being spun into it's own app; Alibaba's AI adventure continues

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1:56

MadTech Daily: YouTube is Definitely TV

The MadTech Podcast ·

2025/02/27

On today's Daily, Dot discusses: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland

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1:53

MadTech Daily: AI Battle Lines Being Drawn

The MadTech Podcast ·

2025/02/26

On today's MadTech Daily: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool

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2:04

MadTech Daily: Amazon Ads Improves Transparency and...

The MadTech Podcast ·

2025/02/24

On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users

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30:18

Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce...

The MadTech Podcast ·

2025/02/21

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps.

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2:21

MadTech Daily: Google’s Ad Tech Allowing Users to...

The MadTech Podcast ·

2025/02/21

On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Latest Agency Acquisitions

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2:21

MadTech Daily: Consumers Shift Spend to Align with...

The MadTech Podcast ·

2025/02/20

On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

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1:57

MadTech Daily: Sustainability 'Critical' to 74% of Ad...

The MadTech Podcast ·

2025/02/19

On today's MadTech Daily: Only Half of Businesses Calculate Digital Media Emissions; Reddit Readying Paywalls

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2:35

MadTech Daily: Channel 4 to Simplify Ad Buying...

The MadTech Podcast ·

2025/02/18

On today's MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%

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2:30

MadTech Daily: OOH Revenue Grows 7.7%; Apple and...

The MadTech Podcast ·

2025/02/17

On today's MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI

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22:08

Tripadvisor’s Eoin McGregor on Targeted Travel: A...

The MadTech Podcast ·

2025/02/14

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry.

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2:01

MadTech Daily: The Trade Desk Misses Revenue Target...

The MadTech Podcast ·

2025/02/14

On Today’s MadTech Daily: The Trade Desk Misses Revenue Target for First Time; Paramount Owned Channels to Go Dark on YouTube; Equativ Expands to Japan

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2:20

MadTech Daily: YouTube Drives Channel 4 Social...

The MadTech Podcast ·

2025/02/13

On today's MadTech Daily: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI

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20:49

The MadTech Podcast Special: Independent Agencies

The MadTech Podcast ·

2025/02/12

In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.

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2:14

MadTech Daily: YouTube TV Viewership Exceeds Mobile;...

The MadTech Podcast ·

2025/02/12

On today's MadTech Daily: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI

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16:42

Kevel Acquires Nexta: James Avery and Martin Jensen...

The MadTech Podcast ·

2025/02/11

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape The strength of European ad tech

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2:09

MadTech Daily: ITV Investors Back M&A Talks; Netflix...

The MadTech Podcast ·

2025/02/11

On today's MadTech Daily: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad

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2:13

MadTech Daily: Amazon’s Ad Business Earns $17bn in...

The MadTech Podcast ·

2025/02/10

On today's MadTech Daily: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices

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