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PODCAST

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid"s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business

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All Episodes

52:19

Will It Blend viral video star Tom Dickson has turned...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/10/31

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I sayextreme,I mean EXTREME! I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else

en-AU

60:36

How to create a happy business that thrives with...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/10/25

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! “My brain works differently to many people’s, in that I often see a strange answer that other people

en-AU

56:01

Must-know tips to grow your salon business (or any...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/10/16

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?” - Lisa Conway, Zing Coaching There’s loads more tips and

en-AU

59:59

How to have a successful crowdfunding campaign (in...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/10/10

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: "We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!”- Rex

en-AU

46:32

This simple Facebook video strategy saved a fledgling...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/10/03

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. “When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” - - Joe Khawli (Wally’s

en-AU

57:27

Turning a podcast into a business is the key focus...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/09/26

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. “When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from

en-AU

49:11

King of casual dining, Chris Lucas, on how to...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/09/19

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something

en-AU

38:03

Chemist Warehouse Founder Jack Gance on how he’s...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/09/12

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. “The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better

en-AU

76:42

Rand Fishkin on how to optimise your podcast show...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/09/05

Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is

en-AU

59:57

My DNA’s Dr Lior Rauchberger is succeeding at...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/08/29

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak! After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech

en-AU

47:56

How to use social media marketing to build loyal fans...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/08/23

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities. Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you

en-AU

62:20

Serial entrepreneur Dan Norris built a million dollar...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/08/15

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it. Dan endured 8 straight years of failure before selling his first successful

en-AU

72:24

How to start an eCommerce business and turn-over...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/08/08

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast. Imagine finding a product you absolutely love and turning it into your own successful eCommerce business. Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of

en-AU

59:29

How to effectively use promotional products to market...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/08/01

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast … Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business. The idea for this interview came about a few months

en-AU

49:42

Mad Scientist Ben Newsome on how being entertaining...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/07/25

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive

en-AU

48:52

373 - Guest Masterchef Nick Holloway of Nu Nu on how...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/07/18

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running. I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600

en-AU

53:04

372 - How your business can absolutely do good by...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/07/11

Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter’s now the founder of the Thailand-based charity Hands Across

en-AU

61:57

371 - Celebrity endorsement helped Radek Sali sell...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/07/04

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years. From it’s high

en-AU

46:59

370 - How one simple marketing idea doubled Melissa...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/06/27

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t

en-AU

65:36

369 – Dale Beaumont’s 7 (ridiculously simple) steps...

The Small Business Big Marketing Podcast with Tim Reid ·

2017/06/20

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that … of course it does! Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast: A productivity tool to make your life a whole lot easier I share another low cost marketing idea that

en-AU

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