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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

62:10

137. The Illustration Process with Rob MacDougall

Artist Academy ·

2021/01/05

This week’s episode features Canadian based illustrator and sports cartoonist Rob MacDougall. I thoroughly enjoyed this conversation with Rob as he basically just gave me advice on how to handle my next illustration job. I am so grateful for his input backed by years of experience in the illustration industry. This guy has some stories and knows his stuff. Having all of these standard questions planned for him as I typically do, I threw them all out and we just went with the flow while

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52:34

136. 31 Paintings in 31 Days

Artist Academy ·

2020/12/28

Consistency + Repetition + Group Motivation = Success in 2021 In this episode I break down WHY starting the year off with an art challenge will be the best move you can make! I list out the many ways to go about this and how it will be beneficial for your art business. Artists mentioned: @AimeeHooverArtist & @SophieGreenFineArtArtistAcademy.co/challenge

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42:08

135. Attention to Detail with Carla Grace

Artist Academy ·

2020/12/22

This week’s episode features Australia based wildlife artist Carla Grace. This conversation is a look into what it’s like to grow slowly but intentionally. Carla puts a lot of time and thought into her art and you can tell that by observing her paintings. So much detail is required to get that realism effect and she is the type of artist who puts in the time to learn her craft before expecting a ton of sales. There’s this learning phase we all have to go through, and I think Carla is a

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50:04

134. Signs & Murals with Shawn Fitzwater

Artist Academy ·

2020/12/15

This week’s episode features Alabama based artist Shawn Fitzwater of Fitz Signs & Murals. This episode is going to inspire you to get out of your own head and start reaching out to people to get new business. Shawn is only in his second year of his art business and is currently booked 6-8 weeks out consistently with competitive pricing. He’s making a great living, supporting his family, and got his career started a little later in life which I love because I know some artists are

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34:02

133. Design your own art career with Corey Paige Designs

Artist Academy ·

2020/12/08

This week’s episode features New York based designer Corey Paige Bloomberg of Corey Paige Designs. This girl, let me tell you, I’m so impressed with the way Corey shows up online and with her art business. I thought she was much older and more experienced than she is just by the way conducts business. Don’t get me wrong, she has a lot of experience with having a mural at Wynwood and having worked with many businesses. Corey recently designed a car wrap with colorful graphics that’s sure to

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19:52

132. Should you add a "rush fee?"

Artist Academy ·

2020/12/01

This episode is all about why you should think about adding a little bit of an extra charge to the projects that need immediate attention. Pricing your services isn't just about the money you want to make, it's about the quality of life you want for yourself and those around you. www.ArtistAcademy.co

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33:55

131. How to treat your ART like a BUSINESS

Artist Academy ·

2020/11/24

Today I'm going to explain exactly what I mean by treating your art like a business and give some examples of other businesses and their profit margins in the first few years. This should make you feel waaaayyyy better about being a "startup" artist. We are so lucky to do what we love for a living with little to no overhead costs! www.ArtistAcademy.co

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36:41

130. Short Video Training for TikTok & IG Reels

Artist Academy ·

2020/11/17

Today I'm going to explain exactly what I mean by treating your art like a business and give some examples of other businesses and their profit margins in the first few years. This should make you feel waaaayyyy better about being a "startup" artist. We are so lucky to do what we love for a living with little to no overhead costs! www.ArtistAcademy.co

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34:53

129. Surrealism with Brady Willmott

Artist Academy ·

2020/11/10

This week’s episode features surrealist painter Brady Willmott. Before you listen please go check out this Instagram to get a better idea of the type of art he creates. You will be missing out in this conversation if you don’t go see his art for yourself. I found Brady on TikTok and was amazed by his unique approach to composition and subject, and even the dramatic lighting he uses, I had to get to know him a bit and pick his brain to figure out how he does what he does. We talk a lot about

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55:14

128. Spouse Interview: A Look Behind the Scenes

Artist Academy ·

2020/11/03

This week I let my husband, Ryan Sanders, takeover the mic and ask me questions to give you a look behind the scenes of how the Artist Academy came to be.

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38:30

127. Should you take a deposit?

Artist Academy ·

2020/10/27

This episode is all about DEPOSITS. Not the sexiest topic BUT I think it can be one of the more useful. I’m going to be sharing some behind the scenes stories about times where I didn’t take deposits and have gotten burned from it, aaaaand times where deposits have saved me from a lot of extra work, and up until now where I require a deposit before I even put anyone on my schedule.

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32:37

126. The Psychology of a Sale

Artist Academy ·

2020/10/20

I just made $3,000 in 1 day during my annual birthday sale! Now let me explain a little bit about how I made this happen...People need a reason to buy NOW. Your customer needs to feel like they've WON. I'll explain both of these things in this week's episode.

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43:10

125. Window Painting with Scot Campbell

Artist Academy ·

2020/10/13

This week’s episode features the famous window artist Scot Campbell. I am so excited to publish this interview with Scot because it is extremely timely for the holiday season we are currently in! Scot has painted thousands of windows in his art career and so openly shares his painting tips and ways of getting new business. Plus Scott gave me an idea during this interview that completely changes the way I’m going to be doing window art this year! It’s a good one. You’re going to want to

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44:12

124. Adding a Personal Touch to Boost Sales on...

Artist Academy ·

2020/10/06

This week’s episode features Australian oil painter Wanda Comrie. Wanda was nominated to be interviewed on this episode, and if you don’t know you can go to www.ArtistAcademyPodcast.com to nominate any artist that you might want to hear from. Wanda shared some amazing tips for Instagram during our chat and one that stood out to me was that she private messages her potential buyers a video of her newly completed paintings. She talks about not being automated, in a world where everything is

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32:47

123. Art Merchandising- Should you do it?

Artist Academy ·

2020/10/01

Shirts, mugs, calendars, stickers, stationary... all the things! Should you offer your art on merchandise? Pros? Cons? Which item should I choose? In this episode I go over a few of the options and shed some light on how to figure out what is best for your unique art business. Art Merchandising Sites:https://www.cafepress.com www.smugmug.com www.zazzle.com See my print of the month club: www.printofthemonth.comwww.ArtistAcademy.co

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54:59

122. Let’s Talk VIDEO with Amanda Horvath

Artist Academy ·

2020/09/29

This week’s episode features a video coach! Amanda Horvath is the first non-artist ever to be interviewed on this podcast and that’s because I’m a strong believer in using video within your art business. It was actually pretty great to talk to someone who isn’t in the art niche because Amanda has such an outsiders point of view on things. Meaning, when we talked about different video ideas that artists could create, it started with Amanda just asking questions that she didn’t know the

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32:13

121. $2k in 1 day

Artist Academy ·

2020/09/22

$2k in 1 day is the title of this episode because as most of you know I teach the business side of art and I love me some number goals. I’m going to share with you the exact method I used to generate over $2,000 in just 24 hours so you can use this method in your art business! www.ArtistAcademy.co

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30:03

120. Should you offer art lessons?

Artist Academy ·

2020/09/15

Should you offer art lessons? I’m gonna bet that every single one of you have at least thought about this topic at least one in your art career so far and if you haven’t, you will. As an art educator and someone who has gone to school for teaching I wanted to offer my personal opinion on the subject to hopefully give you a little clarity and help you make a decision. www.ArtistAcademy.co

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25:47

119. Playing the Long Game

Artist Academy ·

2020/09/08

This episode is all about playing the long game. I’m about to share with you what exactly I mean by that and back it up with some recent stories that I think will help inspire you to keep going. www.ArtistAcademy.co

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53:08

118. Art Therapy with Madelyne Oliver

Artist Academy ·

2020/09/01

This week’s episode features art therapy coach Madelyne Oliver. I’m just going to say upfront, this is a very motivating and inspiring episode. She hits it right on the head with several different points about facing your fear with video and getting aligned with what you’re truly meant to do. I think a lot of artists are stuck in the rat race of life that they forget to take a step back and make sure their work aligns with what they truly want, which in turn breeds motivation. So many of us

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