x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

3:35

What Advisors Do I Need as a First-time SaaS Founder?

SaaS Metrics School ·

2023/10/08

In episode #87, I address advisors and first-time SaaS founders. It’s important to have the right team from the beginning to avoid mistakes down the road. - Accounting - Tax Accounting - Corporate Attorney - Fractional CFO Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

en

2:57

How Do We Count Expansion in Our Bookings Report and...

SaaS Metrics School ·

2023/10/07

In episode #86, I address a student question in my SaaS Metrics Foundation course. ARR is the student’s new North Star metric. If we renew a customer and the price goes up, how do we record that? - What is a booking? - What is a renewal? - How do we record a price increase in our bookings report? Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter:

en

2:22

What Month Do I Count Churn?

SaaS Metrics School ·

2023/10/06

In episode #85, I address churn tracking. Finance and Customer Success like to track churn dates differently. - What is churn? When the customer completely leaves us. - How finance tracks churn - How Customer Success tracks churn Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on

en

2:55

Should I Track ARR or TCV with Multi-year Contracts?

SaaS Metrics School ·

2023/10/05

In episode #84, I address the world of annual and multi-year contracts and reporting. We have to get this right for performance tracking and due diligence. - What is a multi-year contract? - Do I track ARR or TCV or both? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn:

en

2:16

Be Careful with Your Coding of Reseller Revenue

SaaS Metrics School ·

2023/10/04

In episode #83, I address third-party resold items. In this case, you are reselling someone else’s product. You are doing this because it is probably complimentary to your product or it allows you to go down-market easily. - What is a resold product? - How should we code this revenue? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

2:01

Should Price Increases Be Counted as Expansion?

SaaS Metrics School ·

2023/10/03

In episode #82, I address a question that is asked in every one of my live SaaS metrics courses. How do we count price increases? Should we count this as expansion MRR or ARR? - What is a price increase? - Do we count this in expansion and Net Revenue Retention? - Check out Episode 28 covering bookings and price increases (https://www.thesaasacademy.com/podcasts/saas-metrics-school/episodes/2148061237) Subscribe to Ben’s SaaS newsletter:

en

2:08

Are Onboarding Expenses a COGS or Sales Cost?

SaaS Metrics School ·

2023/10/02

In episode #81, I address a common question on onboarding expenses. CAC stops at the time of customer acquisition. Should we also including onboarding costs in CAC? - What are onboarding costs? - Is onboarding a sales or COGS cost? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on

en

2:24

Should I Code Bonuses to COGS or OpEx?

SaaS Metrics School ·

2023/10/01

In episode #80, I address bonus coding and accruals. Accurate coding of employee-related expenses is critical to an accurate SaaS P&L. - Where should I code bonuses? - Should I accrue bonuses? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn:

en

3:02

When Should I Implement the Rule of 40 Metric?

SaaS Metrics School ·

2023/09/30

Episode 79 – When Should I Implement the Rule of 40 Metric? In episode #79, I address the Rule of 40 metric. It’s back in style but many blog posts say this is a “big” company metric. Should I calculate the Rule of 40 if I’m less than $10M ARR? - What is the Rule of 40? - When should I measure? - When is it a red flag? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s

en

2:25

What’s the Difference Between Tech Support and...

SaaS Metrics School ·

2023/09/29

Episode 78 – What’s the Difference Between Tech Support and Customer Success In episode #78, I address the blurring of COGS departments in early-stage SaaS. Often, staff wear many hats, and their duties span multiple departments. - What is tech support? - What is customer success? - Importance of expense coding Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS

en

2:58

Don’t Record Discounts Separately from Your...

SaaS Metrics School ·

2023/09/28

In episode #77, I address subscription revenue and discounts. This is a point I really hammer on in my SaaS metrics course. Your MRR schedule must be reported net. We are not talking the whole net versus gross accounting issue. That’s a whole other subject. - Net or gross revenue - Where to record discounts - How to track discounts Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here:

en

2:50

Where Do I Code Platform Fees

SaaS Metrics School ·

2023/09/27

In episode #76, I address the platform fees. In some cases, SaaS companies build on top of other platforms. An example would be an app on ServiceNow. This allows for faster development but introduces platform risk to our company. - Platform fees - Platform risk Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

3:28

Make Sure You Understand and Define What a Customer...

SaaS Metrics School ·

2023/09/26

In episode #75, I address the definition of a customer. What’s your prize? This affects how you track data and can completely skew your metrics if defined improperly. - What’s your prize - How to define a customer - Tying customer data together Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

3:28

When Do You Need a Fractional CFO?

SaaS Metrics School ·

2023/09/25

In episode #74, I address the world of fractional help. I’ll focus on the CFO but also share other fractional roles that I see in SaaS companies with less than $10M ARR. - Fractional CFO - Interim CFO - Other fractional roles Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on

en

2:57

Your CPA and Bookkeeper Need to Break Up

SaaS Metrics School ·

2023/09/24

Episode 73 – Your CPA and Bookkeeper Need to Break Up In episode #73, I address how your early-stage accounting team transitions. I see this over and over and eventually, you need to specialize. - Tax CPA - Bookkeeper Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn:

en

2:23

How to Run Retention Analysis When You Have Two...

SaaS Metrics School ·

2023/09/23

Episode 72 – How to Run Retention Analysis When You Have Two Revenue Streams In episode #72, I dive into retention and revenue streams. It can be dangerous to run aggregate retention on multiple revenue streams. - What is retention? - What revenue streams? - SMB vs. Enterprise Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

2:23

How Do You Measure MRR When It’s Usage with No Minimums?

SaaS Metrics School ·

2023/09/22

Episode 71 – How Do You Measure MRR When It’s Usage with No Minimums? In episode #71, I dive into the wild world of variable revenue. It can be difficult to report. And it makes metrics calculations more difficult. - What is variable revenue? - How do we report MRR? - Considerations with metrics Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

2:40

What is Managed Services?

SaaS Metrics School ·

2023/09/21

In episode #70, I dive into services revenue. Managed services is not professional services and must be reported separately. What is managed services? How do we report managed services? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn:

en

2:57

When Does a Renewal Become a Booking?

SaaS Metrics School ·

2023/09/20

In episode #69, I dive into bookings and renewals. Not all renewals are a software booking. But a software booking can come from a renewal. - What is a renewal? - When does a renewal become a booking? Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn:

en

3:03

How Do We Track Usage that Exceeds Pricing Tiers?

SaaS Metrics School ·

2023/09/19

In episode #68, I dive into revenue reporting and variable revenue. If we offer subscription pricing tiers that cover usage levels, how do we track excess? - Pricing scenarios - How to track excess over minimums? - Unique product ID’s / SKU’s / general ledger accounts Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here:

en

367 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...