x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

33:43

Pricing for florists simplified

The Floral CEO ·

2023/03/22

Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricingIn the Facebook groups I am in- pricing is the most asked questions. A florist will post a picture then ask what would you charge. While I get some projects it is hard to know where to start with pricing a unique design concept, what other florists might charge for something could be drastically different from what you should/could be charging for that piece. When you step back from that statement you might

en

10:01

Why and how you should be working with a flower...

The Floral CEO ·

2023/03/17

There are so many reasons to consider sourcing from local flower farms and with wedding season forecasted to be a big year now is the time to schedule in some research time to be able to incorporate locally sourced into the upcoming season.Adding this into your wedding flower business is going to really change so many things in your business. When I started incorporating locally grown flowers I felt like my portfolio instantly was more elevated. It brought unique blooms and the range of

en

26:09

Confidence to Show Up on Social Media

The Floral CEO ·

2023/03/15

Social media seems like a scary and complicated place for most people to show up in any way shape or form but to show your face- is terrifying. When I ask most florists what is scary there are so many different answers.Even thinking about it gets me worried. I get anxious that I won’t know what to say. I’m worried what people will think. I don’t know what to talk about. I’m worried of what people will think.Another thing people are worried about is how they look. They potentially don’t like

en

13:32

Want to grow flowers for your weddings- here is how...

The Floral CEO ·

2023/03/10

Growing flowers has been such an inspiring addition to my floral business in recent years. About 4 years ago I went to Flowerstock on Holly Chapple's farm and was so inspired by growing flowers and using them in your designs. This changed the direction of my business and made me start focusing on locally grown flowers. With that, I started my own growing journey and have learned so much along the way. If you want to start your growing journey the first thing I would start with is education

en

26:25

3 ways to stop posting anxiety

The Floral CEO ·

2023/03/08

Do not let social media anxiety get the best of you!3 ways to stop posting anxiety.#1 Have a plan! Build a concrete day or a theme for a week for you to post on that topic that day or multiple times in the week. Developing a strategy is critical for you to make social media happen consistently.#2 Do not post and ghost! To get interactions you need to spend time interacting with other accounts. I spend 15 min. a day to strategically interact with other people posts. I interact with florists

en

12:36

A la Carte Flowers - Mini Episode 7

The Floral CEO ·

2023/03/03

A la carte flowers is an amazing way to add a lower budget option to your business without all the headache that comes with a full service wedding sometimes this is the is a great place to get started or add on smaller orders that are less work.I added a la carte flowers to my business 4 years. I was super inspired by Native Poppy in California. My a la carte flowers gives you the options to choose and be inspired by blooms you choose in the couples color palette. A customer can shop and

en

25:31

5 ways to increase your bookings!

The Floral CEO ·

2023/03/01

Want a guide to starting your floral business? - head to www.thefloralhustle.com/starterkit Wouldn’t you want to close more weddings? With these 5 ways to increase your bookings, you can go into this engagement season with a high closing ratio on the horizon.Prequalify with pricing guidanceMake your proposals more visualOffer price tiers of your itemsBuild repore during the consult and in email.Put an end date to your pricing. I often mention I will hold the date for one week and then that

en

12:47

Simplify your social media - Mini Episode 6

The Floral CEO ·

2023/02/24

Frankly social media can feel overwhelming. The trick to minimizing anxiety is to have less stressing about when and what you are posting and build a strategy behind the content you are producing and batch that content- LIKE A FLOWER BOSS! Batching is the practice of creating tons of content in a concentrated amount of time and then posting that content via a scheduling app so you are not actively having to post that content yourself.Let us start with the strategy behind posting- Let’s make

en

40:51

Secrets to a multiple six figure wedding business

The Floral CEO ·

2023/02/22

Want a guide to start your floral business? - head to www.thefloralhustle.com/starterkit Key points from the podcast!Having the right mindset!Having a minimum so you are not running around with low budget weddings.Providing an experience that is higher end.Doing multiple weddings- event though it is more to coordinate it is more revenue.Having a team will help you have more capability!Providing a great experience- will lead to more referrals.Delivering what you promise.Keeping the

en

10:38

3 Ways to Grow your Reoccurring Revenue - Mini Episode 5

The Floral CEO ·

2023/02/17

Many florists struggle with money ebbing and flowing in their business with big bursts of revenue and then a month's time goes by without revenue coming in. In this episode, I talk about 3 ways to grow reoccurring revenue in your floral business.#1. Weekly church accounts- Finding local churches that want to incorporate a beautiful floral arrangement for their congregation. This could be funded for the church by members sponsoring the week (for a birthday, anniversary, remembrance etc.), by

en

35:26

Things I wish I knew when I started!

The Floral CEO ·

2023/02/15

That classes and education will elevate you to new heights.Its ok to court/work with multiple wholesalers.A cooler is needed- but your don’t need a new one.Investing in key pieces will build revenue quickly.I didn’t need to say yes to everything and everyone.I didn’t need to be the cheapest in town.I didn’t need to do 100 weddingsRenting a truck- is not a big dealAll the expensive solutions- seriously only need waterBeing an S-Corp didn’t require me to be a big companyWant a guide to start

en

12:29

Does your floral business give you anxiety? Mini...

The Floral CEO ·

2023/02/10

Does you floral business give you anxiety? Or has it made your chest feel tight, have a few tears roll down your face or even to the point of running to the bathroom and tossing your cookies sounded like I great idea. I get you! We are often in high intensity situations that can increase emotions and make us feel like the world is closing is on us…but the difference is we can make our reaction to stressful situations change today!This episode is filled with tips for you to be the boss of

en

26:42

What you really want to accomplish with Social media!

The Floral CEO ·

2023/02/08

Download our free guide to a social media audit and planning. Go to www.thefloralhustle.com/social to get yours today! Everyone is so focused on growing their social media followers but today let's stop and think about what we really want to accomplish. Are you looking for followers because you want notoriety or to live the influencer life when your social media account blows up? Being an influencer is the #1 career choice for people coming out of college. But- I run a business and want to

en

13:31

Are you not booked for the year? Freaking out? Mini...

The Floral CEO ·

2023/02/03

Is that time of year that you are freaking out for the amount of weddings you have booked?Every year this happens to even the best florists.Step #1 Verify your feeling is realty. Apply numbers to truly investigate if what you are feeling is true. Data can shed light and help provide big insight into what the year is looking like. Go in and record in a spread sheet separated by month the weddings you have. Then go in and put the estimated gross of that wedding. How does it look?Then, if that

en

18:38

Making profit not a bad word - overcome the fear of...

The Floral CEO ·

2023/02/01

For years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such wonderful people that I wanted to give them a deal to give them what they really wanted but couldn't afford unless I was giving away the farm. I felt like Profit was a bad word. I started making it in my mind a hobby of creating something with joy is ok to not make a profit because the people are so great and I bet I'll get good photos

en

12:33

My top 5 Online tools for your floral business - Mini...

The Floral CEO ·

2023/01/27

My top 5 tools for your floral business. I breakdown why I love all of these amazing tools.Canva- Online and an appPhoto Shop Express- AppQuickbooksPlanoly Online and an appG-Suite Online and an appBonus- Zelle Online and an app. Works with more

en

24:18

Overcoming your couples most common and annoying...

The Floral CEO ·

2023/01/25

Objections come in all shapes and sizes and sometimes it might not be a plain objection from you couple- it might be your objection. I want to talk about some objections I have heard from my couples, myself as my business has evolved, and what I have heard from coaching clients and fellow florists. Often reframing the objection and showing another perspectives can help lead the client. But you also need to define to yourself if this objection on their or your part come up if there is a

en

8:00

Expenses Audit- The Path to Profitability - Mini...

The Floral CEO ·

2023/01/20

Time to audit all the things related to your budget. First- check in with your website and technology products. What business tools do you have and are you utilizing them and are they working correctly, For each tool- expense- ROI- and am I utilizing all the tools.Then look at regular expenses. Look at your taxes, should you be starting a 401 Simple Plan. Dive into what you have forecasted so you can see what will help. Look at your expenses and what your ROI is and what things look like

en

35:03

Side Hustle - Mom Hustle Success Habits

The Floral CEO ·

2023/01/18

You don't need to be a naptime warrior or work till midnight.1st off is to really identify what you are wanting from your business. Financially, how you want it to feel, and how much time you have to realistically invest. Then once you have that you need to talk to your support system and explain what you are wanting to do and the support you need. Explain your business to your kids and how things could look different.2nd- If this is a side hustle check if you have an employment agreement

en

43:14

3 Tested Tactics to Grow Your Business in 2023

The Floral CEO ·

2023/01/11

Today you are in for a treat. We are talking about three tested tactics to grow your business in 2023. You're thinking - what do I want my business to do? How do I want my business to grow? These three ways have made an impact, of course, financially, but also just how my business feels in the culture I've created in growing my business.Reaching out to the wedding communityOne of the ways to really expand your reach is by networking with other vendors. One wedding vendor could come into

en

308 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...