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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

56:04

Interesting Google Search Ranking Tidbits And Google...

Webcology ·

2019/08/01

Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner with several SEOs, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner. Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not

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56:04

Interesting Google Search Ranking Tidbits And Google...

Webcology ·

2019/08/01

Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner with several SEOs, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner. Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not

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55:16

YMYL Sites, LinkedIn And Google Search Indexing Issues

Webcology ·

2019/07/25

Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends

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57:44

Congressional Hearing On Google And Google Non Biased...

Webcology ·

2019/07/18

Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon. Well, Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a study Rand Fishkin published on SparkToro named As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start. This study basically shows that Google sends a

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52:38

How Pages Blocked by Robots.txt Are Ranked And Site...

Webcology ·

2019/07/11

Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages that are blocked by robots.txt. But how does Google know what types of queries to rank these pages for? Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or

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55:16

Google Hangouts on Air And a New Hub for Small...

Webcology ·

2019/06/27

Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google’s Webmaster Hangouts. Google’s John Mueller received notice at the same time as everyone else. Many of the tools available as part of the ‘Google for Small Business’ initiative have been developed based on feedback received from small business owners. The 2019 U.S. Search Awards has officially launched and is accepting entries until July 5. Don’t wait – get your submissions in now! Soon

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53:32

No-Click Google Searches And The Universal Search

Webcology ·

2019/06/20

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another

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55:03

Negative SEO Attack, Links & Title Tags Matter To...

Webcology ·

2019/06/13

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. John Mueller then stated that the links were likely normal spam links. Normal spam links happen naturally all the time. This has been the case since as long as I can remember. Guess what - in 2019 - it turns out that links and title tags still matter to doing well in

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54:57

75th Anniversary Of The DDay Landing And Yoast...

Webcology ·

2019/06/06

SEO Folks. Monday was Catfish Comstock's birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it's also Carolyn Shelby's birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever.Google dropped a core update that day that they're going to insist on calling the June 2019 core-update. Let's informally rename it in honor of some people who have

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58:14

Canada hits Zuckerberg with summons And Putting Wix...

Webcology ·

2019/05/30

FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the number of times he has appeared before a government committee is vastly outweighed by the number of times he has declined to do so. The Facebook co-founder continued that streak by failing to appear in Canada this week before an international committee that is looking into Facebook’s status as a conduit for misinformation. His

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57:24

Google favors a small number of major outlets And...

Webcology ·

2019/05/16

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google

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55:22

GoogleBot Runs Latest Chrome And New Speed Report

Webcology ·

2019/05/09

Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousands of new features to Googlebot for crawling purposes. I did cover this last night at Search Engine Land and this news shouldn't come as a surprise to anyone - we saw Google testing this just a few weeks ago. Google announced it a year ago at Google I/O 2018

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57:04

Google Upgrades Q & A And New eCommerce and Payment...

Webcology ·

2019/05/02

Google appears to be rolling out an upgrade to Google Questions Answers (Q A) that uses previous answers to questions and Google Local Business (GMB) reviews to suggest answers to new questions in real time. A new consumer survey about Google SERP engagement, from Path Interactive , finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This

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54:42

Facebook Goes To Court And Naughty Scooters

Webcology ·

2019/04/25

Canada's federal privacy watchdog plans to take Facebook to court following an investigation that found the social media giant broke a number of privacy laws and failed to take responsibility for protecting Canadians' personal information. The electric scooter company Lime’s ongoing trial period in Brisbane, Australia isn’t going so great, according to Gizmodo — at least eight scooters have been pulled from the streets because hackers replaced the usual audio messages with sexually explicit

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54:51

Blackberry announces the end of BBM service and Amp...

Webcology ·

2019/04/18

Blaming a “very fluid” technology industry, Emtek –who BlackBerry licensed its BBM consumer business to in 2016 –has announced that is ending BBM service, effective at the end of next month. Google is adding a new section to search results which are dedicated to AMP Stories. AMP Stories was announced over a year ago and now they’re rolling out in a big way. AMP Stories are exactly what they sound like – Instagram-like stories that are built on the AMP framework. In addition to having a dedicated

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55:02

Google warns SEOs to expect increases in issues And...

Webcology ·

2019/04/04

Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get

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56:55

Google Maps Rolls Out New Public Events Feature And...

Webcology ·

2019/03/28

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search revenue with a 90/10 split in favor of publishers. Google

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56:24

Google's Shift to Search Journeys Facebook admits Big...

Webcology ·

2019/03/21

Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said Facebook’s Pedro Canahuati, as part of a routine security review. None of the passwords were visible to anyone outside Facebook, he said. Facebook admitted the security lapse months later, after Krebs said logs were accessible to some 2,000 engineers and developers. It used to

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54:13

Google’s ‘Florida 2’ algorithm update And A Broad...

Webcology ·

2019/03/14

Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But the moniker has created a bit of confusion among SEOs who wonder if this week’s release is related to the Florida update in November 2003. It’s not. Here’s what you need to know. oogle does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do

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55:52

SEOs go bananas And Google Search Console Replaces...

Webcology ·

2019/02/28

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate. After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various Googlers have told us over the years that CTR data is not used within Google’s ranking algorithm. Goodbye property sets and hello domain properties, a new automated

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811 results

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