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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

36:34

ENCORE: Three Non-Traditional Marketing Methods For...

Selling the Couch ·

2020/08/27

How do you succeed in marketing your practice when you tend toward introversion? So many clinicians are not extroverts and don’t feel comfortable with the traditional networking that is required in marketing. There are challenges to face, and fortunately, there are non-traditional forms of marketing that can be done. This show will give you some valuable information and practical insights about marketing for non-extroverts.Patricia Young, LCSW, is based in California, but also offers teletherapy

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27:34

ENCORE: What America's Millionaires Do Differently

Selling the Couch ·

2020/08/20

Have you ever wondered what it would be like to be a millionaire? Most of us have probably spent some time dreaming about how we would use that kind of wealth, but you might be surprised to learn that millionaires don’t live and spend the way we think they do.The show will take a short break for the month of April. This is because I like to practice what I preach about self-care; to stay at my optimal health, I’ll take this break and then return with more shows in May. Today’s show centers around

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01:15:08

ENCORE: How to Market a TeleMental Health Practice

Selling the Couch ·

2020/08/13

With the growth of the telemedicine industry in recent years, have you considered using this technology in your private practice? If your curiosity is piqued, then you might wonder about the differences in marketing online counseling vs. a traditional private practice. Join us to learn more about this intriguing concept.Shelly Smith, LMFT, shares a private practice with her business partner, Jennifer. They have ventured into online counseling with their practice, United Counseling Wellness, based in

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49:37

ENCORE: How to Find Ideal Clients And Why It’s Best...

Selling the Couch ·

2020/08/06

Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals.Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established

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23:50

251: Colleagues Share The #1 Business Lesson They've...

Selling the Couch ·

2020/07/30

In this last episode before the usual August break for STC, I wanted to highlight my colleagues and valued listeners. So much knowledge and wisdom have been shared in these first few years of the podcast, and today’s show includes clips from other clinicians sharing what they have learned and how they have implemented those lessons into their practice. I’ll wrap up the compilation with my top personal takeaways.www.sellingthecouch.com/session251Mentioned in this episode:Sign up for the new online

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39:54

250: Pro Tips To Improve The Quality Of Live Videos

Selling the Couch ·

2020/07/23

The pandemic and months of quarantine have many of us relying more than ever on video. We use video for meetings, live sessions, live-streaming, and other content, so it’s important to have the best quality possible. Join us to learn more.Michael Rothermel is my videographer who filmed the welcome video for STC back in 2017. We were part of the same faith community while Michael lived in the Philly area, and I can’t believe I haven’t had him on the show until now. He’ll share his top tips to improve

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25:29

249: 5 Years and 1 Million Downloads: Melvin...

Selling the Couch ·

2020/07/16

Today’s show is a special episode as we celebrate STC hitting the ONE MILLION downloads’ milestone. When I started the podcast, I thought one million downloads was a reasonable 20-year-goal, but here we are, just five years along in the journey. To mark this occasion, I’m going solo today with advice to the younger me, or what I wish I had known five years ago.www.sellingthecouch.com/session249RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on

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42:43

248: Expert Insights on How to Generate Income...

Selling the Couch ·

2020/07/09

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy

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41:09

247: Moving From Multiple Systems For Content...

Selling the Couch ·

2020/07/02

July is an exciting month because STC will hit one million downloads! It’s something I could never have imagined during these first few years. As STC has grown, we’ve added new team members and made significant changes. One of the biggest changes to date is happening now, and we’re taking a closer look in today’s show.Nicole Denison has been my virtual assistant for the past three years. You may remember that she joined us in Episode 232 to talk about the benefits of having a VA. Nicole is back to

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49:06

246: The Process Of Launching a Membership Site To...

Selling the Couch ·

2020/06/25

During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic shutdown is to pull back from one-on-one work and create income streams that aren’t dependent on being there in person. If you’re curious to know more, then join us for this episode.Jackie Flynn teaches therapists how to integrate EMDR Therapy and Play Therapy techniques, and she is launching a membership site this year. In this episode, Jackie

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32:27

245: Signs Why Private Practice Is Not For Someone...

Selling the Couch ·

2020/06/18

Since STC usually focuses on aspects of the journey into private practice, today’s show is different. We are talking to someone who decided to take her skill set in another direction and move away from private practice. A traditional talk-therapy practice isn’t for everyone, and there are other therapeutic healing modalities that can be fulfilling and meaningful. Join us to learn more!Hayley Hansen is a body-centered healer based in Phoenix, Arizona. She was a Licensed Professional Counselor who

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42:37

244: The Truth About Marriage: Golden Nuggets for...

Selling the Couch ·

2020/06/11

Today’s show is different from the regular topics of business and entrepreneurship, and it may be one of the most important issues of all. Join us to learn some golden nuggets to help you in your relationships.Roger Nygard is best known for his highly acclaimed and successful documentary called Trekkies. Today’s conversation is focused on Roger’s latest documentary, The Truth About Marriage. He wanted to figure out what makes happy relationships, so he started out by reading a lot of books on the

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42:27

243: Blogging As A Way To Build Your Practice And...

Selling the Couch ·

2020/06/04

We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you.Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a successful private practice through blogging. In this episode, Lauran shares the process that she’s gone

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36:38

242: The Concept Of Using Telemedicine For Mental...

Selling the Couch ·

2020/05/28

The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future.Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s show, he’ll share practical measures to take, like setting up your computer and tablet. He’ll also share

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31:28

241: Text-based Therapy And Using It In An Ethical...

Selling the Couch ·

2020/05/21

As clinicians, we occupy a unique role as we hold space for the grief of our clients while still navigating our own grief and disappointment in a time like this pandemic crisis. These times make us think differently about how we serve our clients, which makes today’s show about text-based therapy very relevant. Can it be used in an ethical and effective way?Bill Hudenko is a professor at Dartmouth College in the Department of Psychological and Brain Sciences. He also teaches at Dartmouth’s School of

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35:41

240: Expert Tips for Private Practice That Involves...

Selling the Couch ·

2020/05/14

Even though today’s topic is very specific, it’s one that applies to many clinicians. We are discussing the unique situation of restarting a private practice after a military deployment. We include many helpful tips if you find yourself in that situation, or if your niche involves working with the military population. Chad Welch has a private practice outside St. Louis. He has an amazing story of deployment to the Middle East until July of last year and then restarting his private practice just one

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42:25

239: Website SEO And Why It Is Important To Attract...

Selling the Couch ·

2020/05/07

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss! Dr. Maelisa Hall is a licensed psychologist and digital marketing expert. She’s here to break down the intimidating world of SEO with

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35:27

ENCORE: Sharing the Knowledge of Business Building...

Selling the Couch ·

2020/04/30

It’s a challenge to open up and be vulnerable about what you’ve learned along your journey. Often, it’s that authenticity that is most effective in helping others learn from what YOU have learned. Today’s guest is an example of openness and vulnerability. Katie Leikam, LCSW, has a private practice in Decatur, GA. She is sharing with transparency about how she went from zero clients after the first four months to a thriving $100,000 practice. There is wisdom to be found in Katie’s experience, in the

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35:00

ENCORE: How to Focus on Your ONE Thing

Selling the Couch ·

2020/04/23

Welcome to a solo episode about a very important topic: Focusing on Your ONE Thing. This episode is an outgrowth of one of my personal goals for 2017, which is to read one business-related book per month. I’ve already read a book that has impacted me greatly and changed the way I approach my business. The book is The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan. The book hones in on the principle that successful businesses with innovative

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51:53

ENCORE: 19 Colleagues Share "The #1 Way I Get...

Selling the Couch ·

2020/04/16

This episode features . . . .you! Nineteen of our listeners took the time to record their tips for getting referrals, which just happens to be the most-asked question for clinicians. This episode is bittersweet for me because it’s the last one of this season. I’m taking some time off to focus on being a husband and daddy and to take some much-needed time for self-care. But before I say goodbye, for now, let’s listen to these great ideas for getting those coveted referrals! You can read the full show

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