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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

51:03

Tips for the First-Time Author with Bob Wheatley

Wealthy and Well-Known Podcast ·

2023/01/17

Writing your first book is a huge undertaking, and getting the right support on your journey can be the deciding factor in whether you achieve your goal, or not. Our guest today, Bob Wheatley, knows this better than anyone and after two and a half years of hard work and dedication is set to release his first book Our Hearts' Desire: How Our Stories Reveal the Thing We Want Most. In our conversation with Bob, we discuss how he first realized that he wanted to write a book and the key lesson he

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20:24

3 Strategies that Helped Me Stop Drinking (Part 2)

Wealthy and Well-Known Podcast ·

2023/01/13

Welcome to the second half of Rory’s conversation on how he stopped drinking, and why he decided to make such a big change. In our previous episode, Rory broke down the seven reasons why he decided to quit alcohol and gave an overview of the strategies that helped him break old habits and take on new ones. During part two you’ll hear Rory go into detail on how to rewrite your programming and replace your choices, and why this applies to anyone looking to make a change or create better habits. He

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33:22

3 Strategies that Helped Me Stop Drinking (Part 1)

Wealthy and Well-Known Podcast ·

2023/01/10

Today’s episode is a deviation from our regular format and gets a little bit more personal. Traditionally, we interview exceptional individuals from any number of fields to discuss not just personal branding, but also their journey to success and the challenges they faced along the way. In today’s special episode, however, we hear from our very own Rory Vaden about how he strengthened his personal character and transformed his habits when he decided to give up alcohol. This is the first in a

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11:59

Megan Roudebush Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2023/01/06

In today’s special recap episode, AJ revisits her illuminating conversation with Megan Roudebush, Founder of Keepwith, on the power of networking and being authentic. Tuning in, you’ll hear AJ’s top takeaways from her conversation with Megan, like the importance of implementing a networking strategy and how to determine who you want to have in your sphere. She also reflects on the ways you can network outside of your business and how to make the perfect introduction. For a quick overview of our

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48:18

Be A Better Networker with Megan Roudebush

Wealthy and Well-Known Podcast ·

2023/01/03

If you consider yourself to be someone who struggles with networking, then this episode is for you! Whether you’re an introvert who feels overwhelmed by big business conferences, or an extrovert who needs clarity on who they want to meet, there is a networking solution for you. Our guest today, Megan Roudebush, is the Founder of Keepwith, a new platform that facilitates authentic networking and solves the networking issues you didn’t even know you had. We talk with Megan about how she first saw a

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22:54

Todd Herman Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/12/30

Rory’s conversation with Todd Herman was one of the most profound interviews that has been done on this show because it provided insights into a topic that most people know very little about: trademarks. It may come as a surprise to you, but if you are ever planning on selling your coaching business, be prepared to answer questions relating to the trademarks that you own. If you don’t have any, start registering some. And if you do have them, don’t hold back on protecting them! Todd’s interview is

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50:04

How to Scale a Coaching Company and License Your IP...

Wealthy and Well-Known Podcast ·

2022/12/27

“How many trademarks do you own?” If you’re planning on selling your coaching business, expect this to be one of the first questions you are asked by potential buyers. During this episode, our guest, Todd Herman, shares the stories of how he successfully founded, scaled, and sold three different coaching companies. Todd has been in the coaching game since before most people even knew what coaching was, and because of his experience, his passion for the industry, and his desire to continuously

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18:18

Nick Loper Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/12/23

Building a side hustle takes plenty of planning, innovation, and motivation. And the same is doubly true for making your side hustle your main hustle. In today’s episode, AJ revisits her conversation with Nick Loper, Founder of Side Hustle Nation, and shares her top three takeaways from their conversation. Tuning in you’ll hear AJ reflect on Nick’s most insightful advice, like how to use your podcast as an income stream, even if you don’t have sponsorships or advertising, as well as the many ways

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39:55

Building Your Side Hustle With Nick Loper

Wealthy and Well-Known Podcast ·

2022/12/20

You may have noticed a substantial increase in ‘side hustles’ over the past few years. And as this trend has increased, so has the desire for many people to make their side hustle their main hustle. In today’s episode, we sit down with Nick Loper, Founder of Side Hustle Nation, to talk about the concept of a side hustle, how to build one, and what it takes to make your side hustle your main hustle. We kick things off by delving into Nick’s past side hustles and how he founded Side Hustle Nation

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27:52

Eric Solomon Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/12/16

If you’re a mission-driven messenger, then you undoubtedly want to spend your time helping people and impacting lives, not mired in technical details about websites, video editing, or marketing strategies. But once you reframe marketing as a form of artistry necessary for sharing your message, you will be able to gain a new level of appreciation for the skill it takes to market your brand, even if you have a team who does it all for you. In today’s special recap episode, Rory reflects on the role of

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47:12

4 Keys to Creating Persuasive Promotional Videos With...

Wealthy and Well-Known Podcast ·

2022/12/13

Making promotional videos for your personal brand can feel intimidating and striking the right tone can be tricky. But if you have a good team behind you, you can create seamless video content that authentically demonstrates who you are, and what you do, without it ever feeling like a sales pitch. That is the message of today’s guest Eric Solomon, a video producer, editor, and storyteller who helps personal brands grow with powerful, authentic videos. In our conversation, Eric breaks down four key

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14:30

Matt Mayberry Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/12/09

In today’s special recap episode, AJ revisits her powerful conversation with keynote speaker, consultant, and author Matt Mayberry. Tuning in, listeners will hear AJ share her top three takeaways from their conversation as well as her unique thoughts and insights on the topics they talked about. One of the biggest lessons from their conversation is the concept of company culture and why it can be defined as behavior at scale. But how does this apply to the individual? There are countless resources

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53:44

How To Convert Your Speaking Business Into Lifelong...

Wealthy and Well-Known Podcast ·

2022/12/06

We have all had to face and overcome some type of hardship in our lives, whether big or small, but it can often be difficult or painful to talk about. And yet, finding the courage to be open, vulnerable, and honest, is one of the only ways to truly build trust and is a key part of any meaningful relationship. When it comes to building a personal brand, it can be tempting to focus solely on your successes. But it’s your struggles that truly make you relatable and can really build a sense of

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12:34

Clay Harbor Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/12/02

Many of us have found ourselves needing to pivot in our careers. And after the COVID-19 pandemic, the need for flexibility and adaptability has become more necessary than ever. In today’s episode, AJ revisits her conversation with former NFL Player Clay Harbor on how to pivot and shift your identity to ensure longevity and success in your career. In addition to sharing her top takeaways from their conversation, AJ also reflects on key lessons like how comparison can hold you back, why comparing

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50:48

Reinventing Yourself For The Next Big Thing with...

Wealthy and Well-Known Podcast ·

2022/11/29

If you’ve ever found yourself at a pivotal point in your career where you needed to reinvent yourself or shift your identity, then today’s episode is for you! Our guest today is an incredible individual who has consistently used discipline, routine, and hard work to achieve great things. Many of our listeners will already be familiar with Clay Harbor from the nine years he spent playing for the NFL, his memorable appearances on The Bachelorette, or his health and fitness brand; which includes an

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17:23

Amberly Lago Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/11/25

One of the key components to building your personal brand is understanding your audience, and one of the best ways to get to know your audience is by really listening to them. No one knows this better than Amberly Lago, an incredible speaker, podcast host, and best-selling author, who has formed profound relationships with her followers on social media. Tuning in you’ll hear AJ’s top takeaways from her conversations with Amberly like how to be an effective communicator, what it means to curate your

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01:01:50

Build Your Brand by Building Your Audience With...

Wealthy and Well-Known Podcast ·

2022/11/22

Building a personal brand can feel overwhelming. There are so many examples of how you can go about it and a seemingly endless list of things that you could choose to focus on. Today’s guest has done an incredible job of cutting through the noise and building her brand by staying true to who she is, listening to her audience, and trusting her gut. Amberly Lago is a TED speaker, fitness addict, and host of the True Grit and Grace Podcast. She is also the bestselling author of True Grit and Grace:

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27:17

Ian Koniak Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/11/18

Ian Koniak is a powerful example of how our philosophy works in practice! As someone who came in as a high-flyer from the world of sales, and made the leap into coaching and entrepreneurship using his unique set of skills and expertise, we are so proud to call Ian part of our tribe! We believe so strongly in what we teach, and this is something that Ian's story underlines boldly. In this recap of our recent chat with Ian, listeners will get to hear the top three takeaways from the conversation on

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48:13

How to be Comfortable Selling High Dollar Offers with...

Wealthy and Well-Known Podcast ·

2022/11/15

Our guest today is one of the best salespeople we know! Ian Koniak has proven himself at all levels of the world of sales, having worked at Ricoh and Salesforce, and now as a full-time sales coach. Ian's message is something that we can really get behind, and in this episode, we get to dig down into his sales philosophy, and how you can start selling more today! Our guest talks about going from belief to energy to engagement, escaping neediness, and the all-important piece of closing deals

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13:49

Erin Hatzikostas Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/11/11

Authenticity may seem like an intangible concept, but in reality, there are methods you can use to strategically implement it in the workplace and get incredible results. Today on the show AJ revisits her conversation with Erin Hatzikostas, where they discuss authentic leadership and how it can transform our work environments. Tuning in you’ll hear AJ’s top four takeaways from their conversation, including Erin’s definition of authenticity, and how data from her research study demonstrates the

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