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PODCAST

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim

business marketing

All Episodes

41:55

#019: R U Curious About R?

The Analytics Power Hour ·

2015/09/15

In honor of Talk Like a Pirate Day (and by popular demand), we donned our eyepatches, poured ourselves a few tankards of grog, and commandeered the wisdom of Eric Goldsmith from TED (maybe you've seen one or two of their videos?) to explore the whats, whys, and hows of R. If we'd recorded this episode with Excel, it would have taken an hour, but, with R, we pulled it off in 42 minutes.

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42:56

#018: Analytics Advice for the Recent Grad

The Analytics Power Hour ·

2015/09/01

Have you been listening to the three of us and thinking "Man, if those guys can be digital analysts, ANYONE can?" You're not alone! In this week's episode, we share some tips and tricks for how to get started in the digital analytics space. We also share a lot of other random stuff, because, well, tangents. Learn how to position yourself to join the hottest field in the hottest space in this digital power hour, which we're calling an hour, but, just like that paper in which you had to widen the

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45:35

#017: Data Visualization and Communication with Lea Pica

The Analytics Power Hour ·

2015/08/18

They say a picture is worth a thousand terabytes of data (probably). If you are a regular listener of the podcast, you will know proper communication isn't our strongest suit, so we brought in a hitter. Lea Pica joins us in this episode to talk about communication best practices, and how they are even more important for an analyst than other roles in the organization. Got sixty minutes to listen and learn? We'll take it, and give you fifteen minutes back.

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38:08

#016: Digital Analytics Without a Clear Online...

The Analytics Power Hour ·

2015/08/04

It's a nasty rumor, but we heard that there are a couple of domains out there on the interwebs that are not pure play eCommerce or online lead gen sites. Why, there are government sites and nonprofit sites and CPG sites and academic institution sites and content sites and more! What is a poor digital analyst to do in the absence of a clear online conversion to measure and optimize towards? Give this less-than-two-thirds-of-an-hour episode a listen to hear our multinational and ruggedly good looking

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43:45

#015: Digital Analyst Skills vs Talents

The Analytics Power Hour ·

2015/07/21

Scads has been written about the distinction between skills and talents. But, how does that distinction apply to digital analysts? In this episode, Jim and Tim actually find something they agree on...at least briefly. And Michael maneuvers Tim into at least partially buying into ideas that he has previously referred to as touchy-feely crap. With quotations being dropped from Thoreau to Gygax and business writers in between, you may find yourself questioning your chosen vocation by the end of this

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39:53

#014: Mobile Measurement with Lee Isensee

The Analytics Power Hour ·

2015/07/07

It's not only the year of mobile...AGAIN, but it's the year of mobile measurement! While our intrepid hosts have all tagged an app or two in their day, they thought it would be entertaining to be joined by someone meek, unopinionated, and inexperienced in the world of mobile analytics who would sit back and tell them how wise they were. But, instead, they recruited Lee Isensee from Search Discovery. Displaying his Bostonian politeness with lines like, "I'm sorry to cut you off again Michael, but I'm

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34:21

#013: Musings on the Measurement of Display Media

The Analytics Power Hour ·

2015/06/23

Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can Michael use the word "whackadoo" in a coherent sentence? These questions and more get discussed and debated on this shockingly cordial episode of the Digital Analytics Power Hour that clocks in at 35 minutes.

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44:55

#012: The Governance of the Data

The Analytics Power Hour ·

2015/06/09

Most people find the concept of governance about as interesting as an afternoon of quality control work at the beige paint factory. If you agree with this sentiment and are listening to this week's podcast, we hope to change your mind! With special guest John Lovett, Senior Partner at Web Analytics Demystified, Tim, Michael and Jim talk about what governance is for a digital analytics practice, why it's so darned important, and how anyone can get started. All of this AND a little poetry (really!)

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39:07

#011: These Are a Few of Our Favorite Insights

The Analytics Power Hour ·

2015/05/26

Sure I like your theory guys, but I want to hear some stories from the trenches! Episode 11 is all about the anecdotes, with the guys sharing stories about work they've done as analysts that had the most impact. Whether from hard work or a moment of inspiration, big wins with analysis are sometimes few and far between Hear some great examples from Michael, Tim and Jim's personal experiences. What has 6 legs, three microphones and will make you a better analyst in 42 minutes? It's the Digital

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34:49

#010: Reviewing the Latest CMOsurvey.org Survey Results

The Analytics Power Hour ·

2015/05/12

Want to hear Jim Cain wing it for 40 minutes as he discusses a survey he never read? Interested in hearing Tim Wilson boil with incandescent rage as Jim triggers the Indiana Jones style pressure pads under his overpriced hotel snacks? Then this is the episode for you! Michael, Jim and Tim talk through the responses they found most interesting (VERY heavy use of that word in this episode) from the Duke University Fuqua School of Business's bi-annual CMO survey (cmosurvey.org).

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37:49

#009: Working with Business Stakeholders

The Analytics Power Hour ·

2015/04/28

If a report falls in the forest, and no one is there to read it, will it still lead to business improvements? Prepare for many more broken metaphors, super hero references and a surprising defense of the HiPPO in this week's Power Hour. Make sure to take lots of notes (unless you're driving) because we're covering a lot of ground in under 50 minutes.

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40:50

#008: Building an Analytics Team

The Analytics Power Hour ·

2015/04/14

Building your chops as an analyst is hard enough. Building an analyst team is even harder. In this episode, the three amigos of measurment share best practices in HR, Training, Management and Planning to help you in growing your own team. This episode will take 5 hours you say? Nope, we got it done in 40ish minutes.

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38:48

#007: How Can Analysts Effectively Build Out Their...

The Analytics Power Hour ·

2015/03/31

Digital analysts crunch numbers, sure. But, in order to crunch those numbers in a meaningful way, they have to truly understand how, when, and where the data gets captured in the first place. In this listener-requested episode, the guys are joined by Jeff Chasin from Adobe, who, fortuitously, has written recently on this very topic! It's a power hour that comes in at just under 39 minutes!

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48:59

#006: What Is the Space for Tools that Aren't Google...

The Analytics Power Hour ·

2015/03/17

Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.

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40:26

#005: Big Data -- What an Executive Needs to Know

The Analytics Power Hour ·

2015/03/03

The power of big data is a curious thing, Make a one man weep, make another man sing. Change a hawk to a little white dove. More than a feeling that's the power of big data. As always, Huey Lewis hits the nail on the head with this complex topic. What does the phrase actually mean? How can my company take advantage of it? Michael, Tim and Jim take on big data in episode five, and try to focus in on making this hard to pin down concept understandable and relevant. All this and more in one American

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50:41

#004: As an Analyst, When Is It Time to Move On?

The Analytics Power Hour ·

2015/02/17

What’s good at math and has more suitors than Taylor Swift? A digital analyst. There’s an unprecedented number of available jobs, along with aggressive recruiters, higher salaries, and better titles. When should a digital analyst choose to take a new gig? What should they consider? In episode 4, the 3 Amigos of measurement tackle this difficult question with best practices and personal anecdotes. We say it’s an hour, we only used 50 minutes, and it’s so fun to listen to it will feel like 15.

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43:15

#003: Taming the Digital Analytics Technology Stack

The Analytics Power Hour ·

2015/02/03

To win at digital measurement in 2015, you need more data capture tools than just your web analytics tool of record. In episode 3, the 3 musketeers of measurement try to outline what they feel the core tools are that any digital analyst should be familiar with and thinking about. What do you need to have? What should you want to have? What should you be careful about? Get ready to have the hype separated from the important, and done so efficiently it will make an hour feel like 43 minutes.

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39:45

#002: What is a Dashboard?

The Analytics Power Hour ·

2015/01/20

Episode 002 finds Michael, Tim and Jim tackling one of the most important, powerful and sometimes frustrating deliverables to any business analyst: the dashboard. What exactly is a dashboard? What are they for? What should they accomplish? Why can't Tim and Jim agree on anything? Prepare for lots of strong opinions and stories from the trenches in this week's 40-minute power hour.

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38:40

#001: Becoming a Better Digital Analyst

The Analytics Power Hour ·

2015/01/03

In this inaugural episode of the Digital Analytics Power Hour, Michael, Jim, and Tim discuss how a digital analyst working today can become better at what he or she does. Tending bar? Cold calling the CFO? The guys share their own origin stories -- what drew them to web analytics, as well as what made them stay -- and tell a few tales of what worked for them as they evolved their own careers.

en

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