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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

25:20

The Changing of Lifestyle with Purple Orange Brand...

PR 360 ·

2020/08/19

In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.Show Notes●[00:39] Are you a coffee or tea drinker?●[01:22] How did the lifestyle brands pivot their message this year?●[03:42] Did you pivot to the message more about staying

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23:17

How Everything has Changed with Topgolf’s Kara Barry

PR 360 ·

2020/08/12

In This Episode…We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!Show Notes●[00:46] Are you a coffee or tea drinker?●[01:10] How has worked in pizza delivery and fast food brands helped you in your position today?●[02:09] Has external and internal communications been blurred over the years?●[02:02] Should PR pro write

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28:25

Keeping Positive While Talking to the Media with...

PR 360 ·

2020/08/05

In This Episode…We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview. Show Notes●[00:48] Are you a coffee or tea drinker? ●[01:38] What are some of the written and unwritten rules working with the media?●[04:27] How do you get clients prepared for the difficult mediums of media?●[07:15] Do you think in 2020 that

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34:17

Deciphering Cryptocurrency with lolli’s Aubrey Strobel

PR 360 ·

2020/07/29

In This Episode…We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.Show Notes●[00:45] Are you a coffee or tea drinker? ●[03:01] Tell our listeners a little bit about lolli?●[03:57] Can you give a brief introduction to cryptocurrency?●[05:53] Would the technology be

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53:57

Progressing Your Brands Mission and Purpose with...

PR 360 ·

2020/07/22

In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!Show Notes●[00:41] Are you a coffee or tea drinker?●[01:57] Why did you decide to be a PR pro?●[03:57] What is IABC?●[05:38] It’s similar to PRSA?●[06:07] Would you recommend our listeners dive deep in these

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25:16

Navigating Live Streaming and Post Pandemic Messaging...

PR 360 ·

2020/07/15

In This Episode…Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!Show Notes●[01:10] Are you a coffee or tea drinker? ●[01:26] What are some of your favorite tea?●[01:43] What have been some of your more memorable successes? ●[03:30] What’s your feeling about the PR industry in this time of uncertianity? ●[05:30] What is the state of

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47:12

What does the post pandemic strategy look like from...

PR 360 ·

2020/07/08

In This Episode…This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!Show Notes●[00:50] Are you a coffee or tea drinker? ●[01:33] What has been some of your greatest accomplishments as a PR pro? ●[05:33] What are some of the problems/roadblocks you see in the PR industry?●[10:54]

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34:36

Getting the Right Message Out at the Right Time with...

PR 360 ·

2020/07/01

In This Episode…This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes●[00:58] Are you a coffee or tea drinker? ●[01:28] What was one of your most memorable news stories? ●[03:05] What led you to switch from being a reporter to a PR pro?●[03:52] How has being a reporter given you an advantage of being a PR pro

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32:41

Discussing How the PR Field is Changing with Ron Culp

PR 360 ·

2020/06/23

In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives.We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes●[01:05] Are you a coffee or tea drinker? ●[02:56] How hard was it to make a transition from reporter to a PR pro?●[04:40] What was the secret behind your most successful campaign?●[07:07]

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19:02

Pivot and Planning for the Future of PR with Ragan...

PR 360 ·

2020/06/17

In This Episode…This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!Show Notes●[01:03] Are you a coffee or tea drinker? ●[01:25] What’s the bird’s eye view of the PR industry?●[03:12] Do you think we will see more live streaming and podcast from companies moving

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29:41

Discussing the Important Topics of Social Media with...

PR 360 ·

2020/06/10

In This Episode…We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more!Show Notes●[00:36] Are you a coffee or tea drinker?●[00:47] Do you have any favorite coffee brands?●[01:08] What is your favorite social

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34:51

Creating Compelling Presentations with Nils Swedlund

PR 360 ·

2020/06/03

In This Episode…Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you!Time Stamps●[01:01] Are you a coffee or tea drinker?●[01:32] What is your favorite presentation software?●[02:17] Do you have a go-to video

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31:44

Deciphering the Benefits of Artificial Intelligence...

PR 360 ·

2020/05/27

In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!Time Stamps●[01:10] Are you a coffee or tea drinker? ●[01:58] Can you give us a brief description of the different types of AI?●[06:51] Was machine learning before AI?●[10:09] What do you think is more beneficial for PR pros?●[14:42] What are some ways AI can

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34:52

Get the Best Advice for Media Training and Crisis...

PR 360 ·

2020/05/20

In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps●[01:06] Are you a Coffee or tea drinker?●[01:57] Tell our listeners a little about CommCore?●[02:35] Did you help manage the Tylenol crisis?●[04:32] What are the biggest pain points for PR pros in 2020?●[06:24] Have you seen the message

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17:31

Understanding Messaging and Telematics with Geotab’s...

PR 360 ·

2020/05/13

In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!Time Stamps●[01:03] Are you a coffee or tea drinker?●[01:35] What excites you about PR and Marketing?●[03:08] Can you tell us a little bit about the current company you work for?●[05:12] How do you message telematics to your

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45:08

Delivering Your Message In a Time of Crisis with...

PR 360 ·

2020/05/06

In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!Time Stamps●[01:09] Are you a coffee or tea drinker?●[02:05] Why did you decide to run for office?●[06:51] Can you give us a brief over about your responsibilities?●[08:38] What is the process of writing a

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26:44

How to Capitalize on Hot Stories with Ed Finegold Part 2

PR 360 ·

2020/04/29

This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!Time Stamps●[00:42] Q1: How can teams accurately record the impact of a hot story?●[03:38] Q2: Is there some ways to keep the momentum going?●[06:19] Q3: Is it better to have small core team for handling hot stories?●[08:03]

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25:25

How to Capitalize on Hot Stories with Ed Finegold Part 1

PR 360 ·

2020/04/22

In This Episode…Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!Time Stamps●[00:53] Q1: Coffee or Tea Drinker●[01:01] Q2: Do you have a favorite coffee brand?●[01:21] Q3: Explain to our listeners the unexpected hot story you had?●[06:03] Q4: What did you guys do

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32:30

The Day and the Life of a CMO with Plannuh’s Peter...

PR 360 ·

2020/04/15

In This Episode…Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!Time Stamps●[01:09] Q1: Coffee or Tea Drinker?●[02:00] Q2: What excites you about tech?●[03:50] Q3: Can you explain a little

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27:25

Pivoting Your Strategy in an Uncertain Time with...

PR 360 ·

2020/04/08

In This Episode…PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!Time Stamps●[00:49] Are you a coffee or tea drinker?●[01:16] Tell us a little about BizHack?●[03:57] Can you tell our listeners what you’ve learned about digital marketing

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