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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

42:35

Priscilla and Wendy Yellen Talk About Transformation

Ponderings from the Perch ·

2019/08/09

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in

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50:00

Priscilla and Anese Cavanaugh Spread the Good Vibes

Ponderings from the Perch ·

2019/08/02

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching

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32:00

Priscilla and Nikki Darré Hold The Field

Ponderings from the Perch ·

2019/07/26

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the

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42:30

The Priscilla and Tricia Houston Experience - From...

Ponderings from the Perch ·

2019/07/19

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s

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42:21

Priscilla and Nicholas Holland Talk Hubspot

Ponderings from the Perch ·

2019/07/12

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.” In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has

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27:07

Flock Stars WIRe Miniseries 2 - Episode 2: Notes From...

Ponderings from the Perch ·

2019/07/05

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at

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39:39

Priscilla and Andy Crestodina Are Risktakers!

Ponderings from the Perch ·

2019/06/28

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is

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22:33

Flock Stars WIRe Miniseries 2: Notes From the WIRExec...

Ponderings from the Perch ·

2019/06/21

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Sandy Casey, SVP of Global Strategic Alliances at Toluna Shannon Smith, COO at Jibunu Erica Van Lieven, Managing Partner at InSites Consulting Kerri

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41:50

Priscilla and Michael Roderick Have Unrestricted Access

Ponderings from the Perch ·

2019/06/14

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadway producer in under two years, then started his journey toward establishing Small Pond Enterprises

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27:11

Priscilla and Kahlief - Shoe Shopping Under the...

Ponderings from the Perch ·

2019/06/07

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s

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37:31

Priscilla and Rachael O'Meara Press Pause

Ponderings from the Perch ·

2019/05/31

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break. Rachael and Priscilla discuss intentionality and incremental mindset changes, and they

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39:49

Priscilla and Ashley Teach Robots to Chat

Ponderings from the Perch ·

2019/05/24

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below. YOU: “Yes.” ...typing LBM: So glad that you want to know more about chatbots! ...typing LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages,

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21:28

Priscilla and John Lee Dumas Fell into a Burning Ring...

Ponderings from the Perch ·

2019/05/17

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience

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34:41

Priscilla and Andrew Kuiler Will Only Be Impressed By...

Ponderings from the Perch ·

2019/05/10

Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram. In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage

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42:09

Priscilla, Ashley and Emma in Bird On The Street -...

Ponderings from the Perch ·

2019/05/03

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights. In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement for Bird

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34:36

Priscilla and Carliz Sotelo Moore Flip Their Wigs

Ponderings from the Perch ·

2019/04/26

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and the importance of making a positive impact • Growth of the non-need based wig industry • The

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40:41

Priscilla and Andy Crestodina Get Super Specific...

Ponderings from the Perch ·

2019/04/20

Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity! Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine! In this episode, Andy and Priscilla talk

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52:41

Priscilla and Ashley Go to Quirk's Chicago

Ponderings from the Perch ·

2019/04/12

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day. Per usual, the two give out a few awards for their favorite giveaway item, best shoes and

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47:38

Priscilla and Jamin Brazil Show How the Sausage Gets...

Ponderings from the Perch ·

2019/04/05

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and

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44:14

Priscilla and Ashley Demystify LinkedIn

Ponderings from the Perch ·

2019/03/29

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for

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426 results

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