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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:30

S6E04 - What A Difference A Difference Makes:...

Under the Influence with Terry O"Reilly ·

2017/01/27

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking thefunout of the ride. Hosted on Acast. See acast.com/privacy for

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27:30

S6E03 - Passport Revoked: When Brands Fail...

Under the Influence with Terry O"Reilly ·

2017/01/20

In this episode, we explore why some big brands fail when they attempt to expand internationally.It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We’ll look at how Home Depot and eBay originally struck out in China, why Germany didn’t take well to Walmart and we’ll dive deep into the real reasons Target failed in

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52:41

S6E02 - LIVE: Unforeseen Circumstances: How Companies...

Under the Influence with Terry O"Reilly ·

2017/01/20

This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happens to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James

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26:59

S6E01 - The Crazy World of Trademarks

Under the Influence with Terry O"Reilly ·

2017/01/06

In this episode, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400

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27:07

S5E25 (Archive) - Ask Terry 2016

Under the Influence with Terry O"Reilly ·

2016/06/24

From the Digital Box Set: This show marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and advertising questions you've sent us Hosted on Acast. See acast.com/privacy for more information.

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27:36

S5E24 (Archive) - Commercial Parodies

Under the Influence with Terry O"Reilly ·

2016/06/17

From the Digital Box Set: This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and s Hosted on Acast. See acast.com/privacy for more information.

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27:09

S5E23 (Archive) - When Madison Avenue Met Broadway:...

Under the Influence with Terry O"Reilly ·

2016/06/10

From the Digital Box Set: This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire thei Hosted on Acast. See acast.com/privacy for more information.

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26:45

S5E22 (Archive) - Bookmarks 2016

Under the Influence with Terry O"Reilly ·

2016/06/03

From the Digital Box Set: The research team at Under The Influence does a lot of reading over the year and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told. This week, we’ll tel Hosted on Acast. See acast.com/privacy for more information.

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27:21

S5E21 (Archive) - Persuasive Perks: The World of...

Under the Influence with Terry O"Reilly ·

2016/05/27

From the Digital Box Set: This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them. We’ll go back in tim Hosted on Acast. See acast.com/privacy for more information.

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27:32

S5E20 (Archive) - Radio Still Makes Waves

Under the Influence with Terry O"Reilly ·

2016/05/20

From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored traffic in a whole new way, to a radio campaign that tried to bore you to Hosted on Acast. See acast.com/privacy for more information.

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27:03

S5E19 (Archive) - Strange Bedfellows: Advertising &...

Under the Influence with Terry O"Reilly ·

2016/05/13

From the Digital Box Set: This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. Large audiences and cheap ad rates are making advertisers i Hosted on Acast. See acast.com/privacy for more information.

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26:28

S5E18 (Archive) - Strange Bedfellows: Advertising &...

Under the Influence with Terry O"Reilly ·

2016/05/06

From the Digital Box Set: This week, we explore the increasingly blurred line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on Hosted on Acast. See acast.com/privacy for more information.

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26:44

S5E16 (Archive) - Brand Envy 2016

Under the Influence with Terry O"Reilly ·

2016/04/22

From the Digital Box Set: This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television in 1952, a teen magazine dedicated to heartthrobs, the onl Hosted on Acast. See acast.com/privacy for more information.

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29:37

S5E15 (Archive) - Business As Unusual: The World of...

Under the Influence with Terry O"Reilly ·

2016/04/15

From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters ended their careers. But all that cha Hosted on Acast. See acast.com/privacy for more information.

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27:14

S5E14 (Archive) - World's Oldest Brands

Under the Influence with Terry O"Reilly ·

2016/04/08

From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the ones that manage to last 100, 300 or sometimes even 600 years Hosted on Acast. See acast.com/privacy for more information.

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26:37

S5E13 (Archive) - Bouncing Back: How Marketers...

Under the Influence with Terry O"Reilly ·

2016/04/01

From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business c Hosted on Acast. See acast.com/privacy for more information.

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27:21

S5E11 (Archive) - Liar For Hire: And Other Strange...

Under the Influence with Terry O"Reilly ·

2016/03/18

From the Digital Box Set: While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually cuddle you and a company that promise Hosted on Acast. See acast.com/privacy for more information.

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27:21

S5E10 (Archive) - Live and Let Buy: Where You Live...

Under the Influence with Terry O"Reilly ·

2016/03/11

From the Digital Box Set: The most interesting cultural differences aren’t country to country, they're province to province, state to state and even city to city. This week, we explore how and why people living in different locations buy such vastly diffe Hosted on Acast. See acast.com/privacy for more information.

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27:10

S5E09 (Archive) - Achilles Heel Advertising:...

Under the Influence with Terry O"Reilly ·

2016/03/04

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at Hosted on Acast. See acast.com/privacy for more information.

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27:18

S5E08 (Archive) - Movie Merchandising

Under the Influence with Terry O"Reilly ·

2016/02/26

From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the market Hosted on Acast. See acast.com/privacy for more information.

en

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