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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

22:49

How Building Materials Manufacturers can Drive ROI...

Smarter Building Materials Marketing ·

2018/10/16

Zach and Beth talk about how to execute e-newsletters, automated follow-up campaigns, and outbound email campaigns to target every level of the sales funnel. Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtaining any measurable results, or they’re doing it without an end goal in mind. To have a more effective

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32:12

Greg Weyman on How Building Materials Manufacturers...

Smarter Building Materials Marketing ·

2018/10/08

Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product. Greg Weyman, the VP of Marketing & eCommerce for Basco Shower Doors discusses how building materials manufacturers can get started selling on Amazon and how they can leverage those customer interactions to improve overall sales.

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27:58

Curt Steinhorst on Breaking the Scroll: How to Stand...

Smarter Building Materials Marketing ·

2018/10/01

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience. Curt Steinhorst visits the show to talk about exactly what people want online and how you can give it to them.

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25:15

How Building Materials Manufacturers Can Create a...

Smarter Building Materials Marketing ·

2018/09/24

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for. Whether your company targets Architects, Designers, Industry professionals or DIY-ing homeowners, Zach and Beth teach you how to create a successful presence on Pinterest.

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18:17

The First 3 Steps to Launch a Digital Marketing...

Smarter Building Materials Marketing ·

2018/09/17

Every building materials manufacturer needs a strong digital marketing strategy to compete, but where do you start? No matter what stage you’re in, Zach and Beth lay out three distinct steps to make sure you’re reaching your target audience with the right methods.

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18:48

3 Data-Driven Winning and Losing Strategies for...

Smarter Building Materials Marketing ·

2018/09/10

Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events. Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking about how building materials manufacturers can create a truly successful follow-up campaign for all

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21:40

How to Market to Architecture & Interior Design...

Smarter Building Materials Marketing ·

2018/09/03

Don’t wait to approach architects and interior designers when they’re established and, correspondingly, busy. Instead, you can start building your brand awareness with rising students in the industry. Matt Wagner talks about how students are sourcing products today and what changes building manufacturers can make to reach them better.

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29:31

Grant Farnsworth on How Building Material Buying...

Smarter Building Materials Marketing ·

2018/08/27

Has your company noticed a change in building material buying habits, but has failed to develop a clear sales and marketing strategies to address these shifts? To find out exactly what’s happening in the building materials buying space and how manufacturers can take advantage of these changes, Zach and Beth interviewed Grant Farnsworth of the Farnsworth Group.

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33:46

Mark Mitchell on Upcoming Shifts in the Building...

Smarter Building Materials Marketing ·

2018/08/27

Mark Mitchell talks about how the growth of the Internet has created changes in nearly every industry, and it’s no different for building materials manufacturers. Find out how your company can embrace new trends with key insights from marketing “whiz” Mark Mitchell.

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27:43

3 Steps to Generating More Leads Through Your...

Smarter Building Materials Marketing ·

2018/08/13

Generating more leads through your website starts with understanding why your audience comes to your site in the first place. Today, on Smarter Building Materials Marketing, we’re going to take a step back from your site to discuss what your audience wants, how you can satisfy that, and where to introduce forms so you’re capturing contact information at the right time and in the right way.

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18:51

How Building Materials Manufacturers Can Grow and...

Smarter Building Materials Marketing ·

2018/08/13

Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo. To find the best ways to build and engage your audience that actually help grow sales, Zach and Beth give step-by-step actions specific to the building materials industry.

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18:06

How to Make Your Building Materials Website Your Best...

Smarter Building Materials Marketing ·

2018/08/13

Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online. In the first episode of Venveo’s Smarter Building Materials Marketing podcast, CEO Zach Williams and Director of Digital

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2:34

Introduction to Smarter Building Materials Marketing

Smarter Building Materials Marketing ·

2018/08/13

Learn how to grow awareness, drive more leads and close more sales with the Smarter Building Materials Marketing podcast. Hear from Zach and Beth who tackle your burning questions about marketing for building products. They will share proven strategies to grow leads and sales, bring in industry experts, and interview successful manufacturers to help you learn what’s working in this space.

en

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