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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

05:59

253: Content Lessons from Joe Rogan and Accidentally...

Content Inc. - The Podcast ·

2020/11/23

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:29

252: Resist the Urge to Cut and Hold On

Content Inc. - The Podcast ·

2020/11/16

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:19

251: Two Key Creativity Strategies from John Cleese

Content Inc. - The Podcast ·

2020/11/09

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:50

250: You Need to Go All-In with Website Investing

Content Inc. - The Podcast ·

2020/11/02

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:44

249: Finding Your Sweet Spot (A Case Study Featuring...

Content Inc. - The Podcast ·

2020/10/26

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:26

248 - $5 Million Dollar Valuation. How Long Does It...

Content Inc. - The Podcast ·

2020/10/19

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:29

247: You Need an Exit Strategy ... Pronto

Content Inc. - The Podcast ·

2020/10/12

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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05:19

246: 5 Ways to Better Storytelling

Content Inc. - The Podcast ·

2020/10/05

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:21

245: Hope Is Not a Strategy

Content Inc. - The Podcast ·

2020/09/28

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:32

244: Create Content Consistently, Or Don't Do It At All

Content Inc. - The Podcast ·

2020/09/21

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:10

243: Diversify Content Like Disney

Content Inc. - The Podcast ·

2020/09/14

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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03:52

242: The Return of Long-Form Content

Content Inc. - The Podcast ·

2020/09/07

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you? ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

05:58

241: Content Marketing's Next Revolution? Higher Ed

Content Inc. - The Podcast ·

2020/08/31

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to

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31:32

240: Five Content Marketing Strategies You Must...

Content Inc. - The Podcast ·

2020/08/24

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will

en

04:18

239: How to Measure Trust Using Content

Content Inc. - The Podcast ·

2020/08/19

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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06:12

238: 4 Content & Marketing Examples to Motivate You

Content Inc. - The Podcast ·

2020/08/17

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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04:24

237: Creating a Time Journal Will Change Your Life

Content Inc. - The Podcast ·

2020/08/12

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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08:45

236: 15 Critical Business Strategies to Implement Now

Content Inc. - The Podcast ·

2020/08/10

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

06:59

235: Joe's Second Big Opportunity - The Rich Get Richer

Content Inc. - The Podcast ·

2020/08/05

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have some choices to make. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing

en

05:42

234: Joe's First Big Opportunity - The Media Selloff...

Content Inc. - The Podcast ·

2020/08/03

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

en

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