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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:20:43

The Test Optional Tug-of-War

Higher Ed Pulse ·

2024/03/04

This episode of The Higher Ed Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes, not just for admissions but also for marketing and recruitment strategies. The conversation covers the potential impact on student diversity, list buying challenges for marketers, and how institutions are navigating these uncertain waters.Key

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00:27:19

Pulse Check: Personalizing Prospective Student...

Higher Ed Pulse ·

2024/02/29

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory WillseaIn Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive

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00:22:14

Lights, Camera, Sora: AI’s Impact on Video

Higher Ed Pulse ·

2024/02/26

In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video production companies. They ponder the future of personalized video messaging, SEO strategies, and creative

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00:51:36

Pulse Check: A Guide to Graduate Marketing in 2024 —...

Higher Ed Pulse ·

2024/02/22

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is

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00:19:01

Hollywood Meets Higher Ed: Insights from...

Higher Ed Pulse ·

2024/02/19

Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatically enhance audience engagement. Listen in for actionable tips on how to apply these big-budget strategies to higher education marketing, making your campaigns more memorable and impactful.Key Takeaways:Contextual Relevance in

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00:43:33

Pulse Check: A Guide to Graduate Marketing in 2024 —...

Higher Ed Pulse ·

2024/02/15

Ed tech is an ever evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times. In this episode, Shane Baglini is joined by Ardis Kadiu, Founder and CEO of Element451, to take a deep dive into the world of CRMs, ed tech and AI in graduate enrollment management. We’ll look at the various options available to GEM professionals, what to look for in your CRM and tech stack, and how AI is changing the GEM game. Guest Name: Ardis Kadiu, Founder and

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00:19:02

Direct Admissions: More Sizzle Than Steak?

Higher Ed Pulse ·

2024/02/12

This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible process, particularly for first-gen and diverse student populations. They dissect the potential impacts, benefits, and challenges of implementing direct admissions strategies at institutions.Key Takeaways:Direct Admissions Explained:

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00:37:23

Pulse Check: A Guide to Graduate Marketing in 2024 —...

Higher Ed Pulse ·

2024/02/08

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate

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00:19:07

Focus on Value: The American Mindset and PA’s...

Higher Ed Pulse ·

2024/02/05

Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials. The conversation then shifts to the Pennsylvania governor’s proposed tuition reduction plan, its implications for different types of institutions, and the need for equitable implementation.Takeaways:Consumer confidence in the economy is declining, despite the stock market performing

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00:38:22

Pulse Check: A Guide to Graduate Marketing in 2024 —...

Higher Ed Pulse ·

2024/02/01

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends and an

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00:16:54

Beyond Bricks and Clicks: Shaping the Future of...

Higher Ed Pulse ·

2024/01/29

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying

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00:16:34

The Enrollify Podcast is Rebranding — Meet the Higher...

Higher Ed Pulse ·

2024/01/25

Exciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts! Introducing Higher Ed Pulse — your weekly spotlight on the latest in higher education marketing and enrollment management. Join Mallory Willsea, VP of Marketing at Element451, and Seth Odell, Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news show every Monday morning. From headline news to social posts, insider insights to industry observations,

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00:45:08

A Roadmap for the Next Generation of Great Higher Ed...

Higher Ed Pulse ·

2024/01/18

In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer. The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi. Known for his innovative approach in an industry not typically associated with cutting-edge content marketing, Brian discusses why he

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00:11:54

Introducing Jenny Li Fowler as Host of Enrollify's...

Higher Ed Pulse ·

2024/01/17

We are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager.Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and

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00:10:26

Live from AMA: 10 Minutes of Hot Takes on Higher Ed...

Higher Ed Pulse ·

2024/01/04

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023. Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast,

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00:52:04

Ep. 184: Higher Ed Marketing Predictions for 2024

Higher Ed Pulse ·

2023/12/21

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of

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00:23:46

Ep. 183: Live from AMA: The Future of Organic Social...

Higher Ed Pulse ·

2023/12/20

In this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which

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00:17:23

Introducing Generation AI: 2023, A Game-Changing Year...

Higher Ed Pulse ·

2023/12/19

Introducing Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights.In this episode of The Enrollify Podcast, you’ll get a sneak peek of Generation AI’s first episode.Join hosts Ardis Kadiu and Dr. JC Bonilla as they explore the year’s major milestones in artificial

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00:46:38

The Education Marketing Playbook in 2024: Lessons and...

Higher Ed Pulse ·

2023/12/14

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy, building the world's most personalized schools. In this episode of The Enrollify Podcast, Eric and Zach discuss marketing leadership lessons that Eric has learned having worked in K-12, B2B, and

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00:20:34

Live from AMA: Hot Takes on Higher Ed Branding

Higher Ed Pulse ·

2023/12/12

In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph Master and Jamie Ceman (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other

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