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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

24:42

2023 Iron Circle Orlando Recap

Built To Grow Fitness Business ·

2023/03/21

You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.Tim and Randy describe how it all went

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20:03

Cashflow Vs. Cashout

Built To Grow Fitness Business ·

2023/03/16

The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.Most of the people who are successful in this business understand that a gym is a cash flow business.This means that you create enough cash flows in your business to cover the base operating expenses, then

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21:37

Go All In Or GTFO

Built To Grow Fitness Business ·

2023/03/14

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitness business is hard, there's no denying it. But if you want to succeed, you've got to be willing to go all in.If you're not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.But here's the thing: it's not as difficult as it needs to be when you know where your

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18:43

Small Tweaks to Make Big Changes

Built To Grow Fitness Business ·

2023/03/09

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.And there’s no better place to start than at your financials. At the core of a lot of gym owner stress

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12:46

Sports Performance Training

Built To Grow Fitness Business ·

2023/03/07

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.While this would definitely be exciting and fun, this business model has numerous challenges.For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be

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26:18

Is This Holding You Back

Built To Grow Fitness Business ·

2023/03/02

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?It's time to stop wondering and start taking action.You have to take complete responsibility for the success or failure of your business.You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting

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19:48

Facebook Ads

Built To Grow Fitness Business ·

2023/02/28

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.You probably need a paid ads strategy to force growth.As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.Paid advertising, without a doubt, is the only predictable method of generating leads on demand.In this episode, Tim and Randy share how to run a successful paid ads

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12:00

Your Only Goal This Year

Built To Grow Fitness Business ·

2023/02/23

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.When you are at this point, your life changes. You don’t have to worry about covering upcoming expenses. You just focus on growth.This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business,

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27:05

Free to Paid - The Spectrum of Marketing

Built To Grow Fitness Business ·

2023/02/21

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.You'd rather have a lower but higher-quality lead flow

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20:29

How to Increase Show Rates

Built To Grow Fitness Business ·

2023/02/16

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or

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15:03

The Reason You're Not Charging Enough

Built To Grow Fitness Business ·

2023/02/14

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity,

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28:50

It’s Time To Remove Yourself

Built To Grow Fitness Business ·

2023/02/09

Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness business game. Thank you for all the feedback, reviews, and social media posts. We appreciate you.To celebrate this milestone, we polled members in the Business Talk with Fitness Professionals Facebook Group to what they wanted to hear us talk about on this episode.Most of you said they wanted to hear us

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19:35

How to Know If Your Service Is Good Enough

Built To Grow Fitness Business ·

2023/02/07

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of this question comes from the fact that we all get those comments/complaints/suggestions from our clients on what we should do to improve our service.In some cases, these comments are helpful as they help us deliver a better experience. But in some cases, you have to remain steadfast as an entrepreneur and don’t be easily persuaded by everything that

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27:32

Losing Clients

Built To Grow Fitness Business ·

2023/02/02

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about it and leave.Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even. But the point of this episode is how to

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18:52

ChatGPT

Built To Grow Fitness Business ·

2023/01/31

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.As with every other technology, not everybody is convinced

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19:58

New Kids On The Block

Built To Grow Fitness Business ·

2023/01/26

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.In the

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17:24

Does It Smell Different

Built To Grow Fitness Business ·

2023/01/24

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.Most gyms are running the large group concepts, but as we have talked about numerous times in this podcast, the semi-private model is better for different reasons.One of these reasons is that you can provide your clients with a better experience and results, which means you can charge more, which makes a

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18:11

This Is Killing Your Cashflow

Built To Grow Fitness Business ·

2023/01/19

There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.Building up your

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18:29

The Year of Action

Built To Grow Fitness Business ·

2023/01/17

It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit some goals and missed others.The question is, where do you want to see yourself at the end of 2023?Having interacted with thousands of gym owners in our coaching programs, the No. 1 reason why many are unlikely to achieve the goals they set for themselves is failing to take action.Goals and intentions are good, but you must follow them with action.Tune

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24:55

The Pitfalls of January

Built To Grow Fitness Business ·

2023/01/12

January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, but in reality, we are just recovering the numbers we lost over December.For many typical gyms, the February numbers mirror those they had in November.As for the New Year resolution crowd, we all know that most of them don’t stick long enough. If you are running a small group personal training model, like the one we recommend, these are not your ideal

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