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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

27:44

Interview with Creative Director & Composer, Nick...

Audio Branding ·

2020/09/09

This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.In the 2nd part of this interview Nick shares:How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their pieceThe challenges that different cultures bring to the table when choosing the right soundHow music communicates within different

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22:16

Interview with Creative Director & Composer, Nick...

Audio Branding ·

2020/09/02

Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.In this episode, we discuss:Nick’s background and how he got into this workWhat his business, Racket Club does differentlyThe struggle of making money in the music industry these

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33:47

Interview with Podcast Producer & Storyteller, Elaine...

Audio Branding ·

2020/08/26

This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.In this second part, we discuss:How COVID has affected podcasting and what is coming out of thisThe podcasts she’s seen out of COVID and what effects they’re having on

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37:15

Interview with Podcast Producer & Storyteller, Elaine...

Audio Branding ·

2020/08/19

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!In the first part of the interview, we

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33:55

Interview With Producer And Voice Director, Jeff...

Audio Branding ·

2020/08/12

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.We also discussed:How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)Why historically, dubbing has had a bad rapThe difference in how people are receiving programming these daysHow Jeff

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35:21

Interview With Producer And Voice Director, Jeff...

Audio Branding ·

2020/08/05

Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches

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27:42

Interview With Casting Director And Coach, Mary Lynn...

Audio Branding ·

2020/07/29

Here’s the second part of my interview with casting director and coach, Mary Lynn Wissner. We talked about common mistakes she sees voice actors make and what she suggests voice talent do to differentiate themselves.We also spoke about things like:How voiceover work is about so much more than having a nice voiceHow Mary Lynn helps producers open their eyes to possibilities they hadn’t considered when hiring talentThe difference in sound when adults do kids’ voices versus when kids do kids’

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25:57

Interview With Casting Director and Coach, Mary Lynn...

Audio Branding ·

2020/07/22

Since 1990, Mary Lynn Wissner’s company Voices Voicecasting has cast thousands and thousands of voice talent in thousands and thousands of voiceover productions. She directs workshops, coaches voice talent, consults, and directs talent around the world. While things have certainly changed in the midst of the COVID-19 shutdowns (during which time this episode was recorded), Mary Lynn has stayed quite busy, including just finishing up a Bud Light casting.In the first part of our conversation, we spoke

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19:59

Interview With Technologist and Teacher, Chip Edwards...

Audio Branding ·

2020/07/15

Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.We also talked about:What an invocation name is and how it parallels a domain nameHow Chip is helping blind individuals get their blogs out on voice devicesHow spelling doesn’t matter with an invocation name, but rather the

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18:56

Interview With Technologist and Teacher, Chip Edwards...

Audio Branding ·

2020/07/08

Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.In part one of our conversation, Chip and I talked about how he became

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29:03

Interview With Vocal Coach, Judy Rodman – Part 2

Audio Branding ·

2020/07/01

Here’s the second part of my interview with vocal coach, Judy Rodman.We talked about how Judy helps her students gain access to their full array of vocal possibilities and the importance of determining intention when approaching a vocal piece.We also discussed:How people often have breathing problems they don’t even know aboutUnderstanding breath for voice versus breath for lifeHow Judy uses anatomy and imagery to teach about breathingThe importance of speaking from your heels as opposed to the

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20:19

Interview With Vocal Coach, Judy Rodman – Part 1

Audio Branding ·

2020/06/24

Judy Rodman has spent over 50 years in the music industry. She’s been a top session singer, recording artist, stage and TV performer, songwriter, studio producer, public speaker, and coach. Judy teaches singers and speakers globally both from her office and online. She’s a published author, hosts the podcast All Things Vocal, and is currently working on a 12-module course in vocal training.In the first part of our conversation, we spoke about a variety of topics, including:How Nashville is doing

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20:50

Interview With Marketing Upheaval Expert, Rudy...

Audio Branding ·

2020/06/17

Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez.We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.We also spoke about things like:How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works withThe importance of always keeping voice talent involved in the creative processThe difference between character reads and announcer readsHow to ensure that the

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23:09

Interview With Marketing Upheaval Expert, Rudy...

Audio Branding ·

2020/06/10

Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the

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27:18

Interview with Multimedia Storyteller, Brandee...

Audio Branding ·

2020/06/03

Here’s the second part of my wild ride of an interview with Multimedia Storyteller, Brandee Sanders. We talked about her journey as a woman in tech and what other women in tech must consider when advancing in the field.We also discussed:How Brandee recognizes the challenges of being a woman in tech but doesn’t get consumed by themThe importance of women supporting other womenKeeping the door held open for the person behind youHow rising to the top can sometimes hurt individuals and those around

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39:04

Interview With Multimedia Storyteller, Brandee...

Audio Branding ·

2020/05/27

Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of

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23:20

Interview with Musician, Author, & Teacher, Bob Baker...

Audio Branding ·

2020/05/20

Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.We also spoke about things like:Bob’s insecurities and self-worth challenges throughout his childhoodThe impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high schoolBob’s realization that he wasn’t a victim of this thoughts and how that

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20:25

Interview with Musician, Author, & Teacher, Bob Baker...

Audio Branding ·

2020/05/13

Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The Improv Comedy Musician with Laura Hall, who you may be familiar with from the TV show Whose Line Is It Anway? Bob’s YouTube channel currently has over 117K subscribers and includes guided meditations, audio affirmations, and more.In the first part of my

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20:03

Interview With Global Brand Strategist, Edward Farley...

Audio Branding ·

2020/05/06

Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.In addition, we discussed:How KFC in Canada and the National Australia Bank are creating two unique brand voices using the same type of deep learning technology that powers the voice of AlexaHow Mastercard uses a consistent track of chords that reflects the DNA of their brand but caters

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20:06

Interview with Global Brand Strategist, Edward Farley...

Audio Branding ·

2020/04/29

Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on business development for a few different agencies and is working with a product incubator accelerator that is engaged in

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