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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

13:07

How to Make Sure Your Pay Aligns with Your Business...

Keep What You Earn ·

2023/10/25

I frequently receive a common question: "How should you compensate yourself as a business owner?" The answer to this question depends on the unique structure of your business. During this episode, I will delve into the various payment options available to business owners, including those operating as sole proprietors, single-member LLCs, multi-member LLCs or partnerships, S-Corps, and C-Corps. I will share valuable insights into determining the optimal amount and frequency for your payments,

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39:32

Build Systems to Build Wealth with Justin Green

Keep What You Earn ·

2023/10/24

You've probably heard tons of advice on how you can build wealth and are probably feeling overwhelmed with the amount of advice out there. As with most things, when you can come back to the basics and keep things simple, you can succeed. It's about getting wealthy, not just rich. Justin Green is a Certified Financial Planner and the founder of Assist FP, an independent fee-only financial planning firm that helps online business owners bridge the gap between their business and building personal

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17:35

Should You Hire Your Family?

Keep What You Earn ·

2023/10/23

There are lots of good reasons to hire your family in your business, but you want to be proactive in managing any potential pitfalls that can impact not only your business, but your most important relationships as well. What you'll hear in this episode: [2:22] The benefits - tax and otherwise - of hiring family members [6:51] Determine a legitimate business purpose for hiring this person [8:59] How to set clear boundaries [12:33] What sort of feedback should you be giving hired family members?

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19:46

How to Deliver an Exceptional Customer Experience

Keep What You Earn ·

2023/10/20

If you are struggling with delivering an exceptional customer experience and balancing processes and structure, this is for you. This episode serves as a reminder of how to live in the middle of scaling and serving well. Learn how to do what is not scalable until it isn't. What you'll hear in this episode: [2:10] Tips to implement better customer service experience without sacrificing scalability [3:23] How to get your clients their first "quick win" [5:19] Become a listener to your customer's

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52:30

Are Online Courses Dead? With Jasmine Jonte

Keep What You Earn ·

2023/10/19

Feel like online courses were soooo 2020? It can feel like you missed the boat on creating and launching a profitable digital course and you may be considering other ways to package your offer. If this is you, then I am so excited to let Jasmine Jonte, online course creation expert and founder of Cre8tion, share all of her insights on where online courses are headed and how to leverage current trends to get future results. Jasmine Jonte helps experts create world-class programs with her

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15:13

Should You Be Paying Quarterly Tax Estimates?

Keep What You Earn ·

2023/10/18

I hold an unconventional perspective on quarterly taxes - I'm not suggesting you avoid paying them altogether, but I'd like to shed light on an alternative approach I often propose to my clients. My purpose in sharing this isn't to dictate your actions, but rather to highlight the diversity of viewpoints in the world of taxes and accounting. It's one of the delightful aspects of our profession - we're provided with guidelines to adhere to, yet we have the privilege of interpreting these guidelines

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33:59

Overcoming Business Challenges for Spa Owners and...

Keep What You Earn ·

2023/10/17

Emily started her own medspa and after many lessons learned, now coaches other owners to avoid the mistakes she and her team learned as they built their business. With 22 years of experience in the beauty industry, Emily started as a licensed esthetician before working her way up to becoming a celebrity makeup artist for TV and film. Her passion is for helping aesthetician-owned medical spas make strategic decisions and craft business plans that work! Every industry faces unique challenges and

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18:53

3 Steps to Preventing Tax Season Stress

Keep What You Earn ·

2023/10/16

Tax time is not the most exciting time, but you can make it stress-free if you implement the three tips I share in this episode. Spoiler - it's not all about what YOU need to be doing or creating more work for yourself. What you'll hear in this episode: [1:54] Realistic approaches to eliminate tax stress. [3:30] How long should it take you to do your taxes? [6:51] How a manila folder will help to alleviate tax season stress. [10:29] Two biggest stressors during tax season. [13:59] Choosing who

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13:27

Tax Deadlines You Need to Know as a Small Business Owner

Keep What You Earn ·

2023/10/13

We have a major tax deadline coming up on Monday, so today I am sharing the most important tax deadlines you should mark your calendar for as a business owner. What you'll hear in this episode: [1:23] What are the major Federal Tax deadlines? [3:25] I go over the S-Corp election deadline as well. [5:20] What are my recommendation on paying estimated payment is you owe taxes for last year? [7:43] What are the extension deadline dates? If you like this episode, check out: Real Talk on Social

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29:31

Taxes for the Cannabis Industry with the Dope CPA...

Keep What You Earn ·

2023/10/12

The Dope CPA is a firm founded by Summer Thorn after spending years working for the military and studying criminal justice. She decided to use her passions and her skills in accounting and finance to serve the cannabis industry. Today on the show, we are joined by Summer and her colleague Malissa to uncover some unique challenges with the cannabis industry and discuss how important industry specialization is when searching for a financial professional. Malissa spent over 20 years in retail

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13:16

What is a W-9 and Who is Required to Have One

Keep What You Earn ·

2023/10/11

Today, we're diving into a crucial facet of your business that warrants a fresh look, offering you the opportunity to streamline your operations and avoid potential complications down the road. When it comes to taxes, it's imperative to guarantee that you've got your contractor-related paperwork squared away. Investing some time now to revisit this aspect of your business and confirm that you possess all the requisite documentation, including W9 forms from your contractors, can be a real

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43:48

QuickBooks Tips to Keep You Out of Your Books and in...

Keep What You Earn ·

2023/10/10

Small business owners are often intimidated by accounting software and hesitate to use it, even when they’re paying the big bucks for it! In today’s episode we unpack the best tips for business owners at any stage of their journey on how to utilize QuickBooks in an optimal way to save time and money. Crystalynn Shelton is a licensed CPA and QuickBooks Top 100 ProAdvisor helping startups, small businesses, and million-dollar companies alike take control of their finances through accounting software

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36:05

How to Build a Sellable Business with Arthur Petropoulos

Keep What You Earn ·

2023/10/09

Positioning your business to be sellable should always be the gal, even if you have no plans to sell. In today's episode we discuss what makes a business appealing to a buyer, and thus more valuable, along with the common mistakes and pitfalls business owners make on their journey to exiting their business. We also cover mergers vs. acquisitions and when you should be considering all of these options. Arthur Petropoulos founded Hill View Partners in 2016 after a successful tenure on Wall Street as

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16:49

The Power of a Tax and Accounting Combo Team

Keep What You Earn ·

2023/10/06

Today on the show, we discuss the pros and cons of using a "one-stop shop" for your accounting and tax needs in your business and how to approach shopping for these services. What you'll hear in this episode: [1:43] What is the difference between a tax professional and an accountant? [3:23] Why it is important to have both a tax profession and an accountant at tax time. [10:17] What are some of the benefits of sourcing both your tax professional and accountant from the same place? [11:26] What are

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37:00

Delivering Effective Feedback to Coach Your Team with...

Keep What You Earn ·

2023/10/05

Part of leading a team as a manager or founder is learning how to coach and deliver feedback. In today's episode, Chris Godman joins Shannon to discuss how to implement coaching skills within your team to develop them and yourself as a leader. Chris Goodman is a premier life and business coach for high-performers. His clients include founders, CEOs, influencers, across industries. His mission is to empower individuals to attain personal freedom, fulfillment, and global impact. Through one-on-one,

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12:15

Tax Deductions Associated with Events and Retreats

Keep What You Earn ·

2023/10/04

In this episode, we unravel the intricacies of retreat and event expenses when it comes to tax deductions. With the rising popularity of retreats and business conventions, it's crucial to grasp which expenses can be deducted for both hosts and attendees. Discover the key factors that determine deductible expenses, including what qualifies as "ordinary and necessary." We cover various deductibles, such as transportation and lodging costs, and tackle the gray area of events that mix business with

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37:37

Understanding Prenups with Aaron Thomas

Keep What You Earn ·

2023/10/03

As with most things in life, marriage is all about communication, understanding and setting the right expectations with your partner. One of the ways to do that is literally on paper with a prenuptial agreement, aka a prenup. Today on the show we will discuss what prenups are designed to do, how to have an effective agreement with your spouse and the unique aspects of how to approach prenups as business owners. As a three-time winner of Atlanta's Best Divorce Attorney, Aaron Thomas is one of the

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06:58

How to Pour Money Into Your Business

Keep What You Earn ·

2023/10/02

Have you ever wondered how to actually fund money into your business bank account? Wondered if you have to pay taxes when you put this money in? In today's short episode, I answer these questions directly and guide you on how this works in your books too. What you'll hear in this episode: [1:07] How do I put more money into my business? [2:26] Ways to do this so you don't pay extra taxes on the money you inject personally back into the business. If you like this episode, check out: The Benefits

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16:28

Tools for Team Accountability

Keep What You Earn ·

2023/09/29

Accountability can sometimes be associated with micromanaging r discipline, but when done right can be a powerful tool go grow your team and your profits. Today, I unpack some useful tools I use in my business today as well as some tools from the archives of my corporate career we used on large projects. What you'll hear in this episode: [1:32] What exactly is team accountability? [2:29] I discuss what tools we use as a team. [5:20] What are a few things that are crucial to team success and how to

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14:32

Don't Leave These Terms Out of Your Contracts

Keep What You Earn ·

2023/09/28

Today, I am not giving any legal advice, but I do want to look out for you when it comes to the terms in your contracts that directly impact your money. Today I cover three of the key areas of a contract you want to make sure are iron clad before you sign your next customer or engage someone in your business. What you'll hear in this episode: [2:02] How to make sure your refund and cancellation policy is clear. [5:34] What are the financial implications in regards to your refund and cancellation

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