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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

35:56

Episode 178 - Believe Build Become with Debbie...

The Extraordinary Business Book Club ·

2019/08/12

'We wanted to create a monster global sisterhood of amazing women who have each other's backs.' Old Boys' Networks have been the invisible scaffolding on which high-flying men have build their careers for centuries. Debbie Wossock and Anna Jones - high-flyers themselves as both executives and entrepreneurs - decided it was time that women had an equivalent space and support network. The result was AllBright, a women's support and success network, and the first women-only private members' club in

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36:14

Episode 177 - Powered by Change with Jonathan MacDonald

The Extraordinary Business Book Club ·

2019/08/05

Jonathan MacDonald is extraordinary in many ways: a victim of bullying as a child who grew up to practise 'radical forgiveness', the youngest ever Chairman of the British Music Industries Association, the current British heavyweight jiu-jitsu champion.... Oh yes, and an advisor, award-winning, best-selling author and keynote speaker. How? Find out here. We talk about diversity, change, structuring and writing a book, metaphor and coin-flipping - to name just a few - and he makes an incredibly

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33:03

Episode 176 - Future Fit with Andrea Clarke

The Extraordinary Business Book Club ·

2019/07/29

'The discovery process is everything. It's the whole project.' Andrea Clarke describes the three months she spent writing her book as being in 'a pure content vortex... I felt like I was on a natural high.' Discover why, and maybe catch some of her energy and enthusiasm to reignite your own writing mojo, in this fascinating conversation. As well as talking about the skills that make humans 'future fit' for work, we also touch on the power of audio and the need to 'get over yourself' if you don't

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35:29

Episode 175 - Plain Speaking with Charlie Corbett

The Extraordinary Business Book Club ·

2019/07/22

'We've got more ways to communicate with one another than in any time in human history, and yet we've completely forgotten how to communicate with one another, or at least how to communicate in a meaningful way.' Charlie Corbett is starting a revolution. He wants to end corporate-speak and the lazy thinking behind it. Instead, he calls us to think hard and speak plainly as communicators, and challenge meaningless jargon and obfuscation as listeners. The same goes for writing a book, and he has

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35:05

Episode 174 - Work Fuel with Colette Heneghan

The Extraordinary Business Book Club ·

2019/07/15

'If you ask people do they have a plan for the week, do they know where they need to be, do they know the clients that they'll be meeting, they've prepared for that... Then you say, "What are you going to have for lunch?" And they go, "What?"' Most of us know exactly what we should be eating, few of us are actually eating it. Too often we fuel our working day with a quick-fix mix of carbs and caffeine, without realising the price we're paying in fatigue, poor decision-making and low productivity.

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32:04

Episode 173 - The book of the future with Tom...

The Extraordinary Business Book Club ·

2019/07/08

The young Tom Cheesewright found his purpose in life when his mother bought him a copy of the 1979 Usborne Book of the Future. Now he's an Applied Futurist, focusing not on teleportation or interstellar travel but on identifying what is going to take an organisation out at the knees in five years' time. He discovered that the best way to do that was to create a narrative of the future: 'We've got to be able to tell stories when we're trying to compel change.' (Which is why his book High Frequency

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34:09

Episode 172 - Writing and creativity with Harriet...

The Extraordinary Business Book Club ·

2019/07/01

You might not think of yourself as 'a creative', but if you're an entrepreneur or a business book author that's exactly what you are, insists award-winning jeweller Harriet Kelsall: you're creating something that didn't exist before you imagined it. And as she discovered the hard way, that means finding your own way to do what you do: "What I need to do is what I do, not what everyone else does. That's the thing that's going to work." The need to find your own way becomes even more acute when, like

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35:14

Episode 171 - Writing and AI with Chris Duffey

The Extraordinary Business Book Club ·

2019/06/24

What if you had some help writing your book: a collaborator to transcribe your ideas, do the grunt work of researching huge amounts of material, bounce ideas off, give editorial feedback and even provide their own contributions in the form of a dialogue? And what if that collaborator was available without pay 24/7, had no ego or hangups, and demanded no intellectual property rights? Sounds too good to be true, right? Meet Aimé, or to give her her full name, AI + Me. When Chris Duffey decided to

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31:58

Episode 170 - The Best Bits

The Extraordinary Business Book Club ·

2019/06/17

A few of the stand-out moments from the last few Extraordinary Business Book Club episodes - this week we're asking.... why? Why write a book, when it's so damn hard? Here's why. Mark Burns on the stones in the reader's shoe Bec Evans on treating your book as a prototype Fiona Murden on keeping it real in a self-development book David Grayson on building a collaborative vision for a book Whitney Vosburgh on the big picture and remote collaboration Della Hudson on writing as a thinking tool Neil

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46:38

Episode 169 - Improv and writing with Neil Mullarkey

The Extraordinary Business Book Club ·

2019/06/10

'Improv is always, "Let's just start something now. We don't know where it's going to go, but we'll start now. Whatever tools, whatever cast we have." That's what writing should be as well.' Neil Mullarkey, founder of the Comedy Store Players and long-time sketch buddy of Mike Myers, is on a mission to bring the joy, playfulness and co-creativity of improv into organisations around the world. We talk about his astonishing career, the power of improv in a VUCA world, and how the principles that

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25:25

Episode 168 - The Numbers Business with Della Hudson

The Extraordinary Business Book Club ·

2019/06/03

Think you're in a profession that doesn't lend itself to writing a book? Della Hudson trained as a chemist and is now an accountant, but her book The Numbers Business: How to build a successful cloud accountancy practice was a winner at this year's Business Book Awards. And even she, one of the world's clearest thinkers, recommends writing a book as an exercise in clarity and an investment in your intellectual property assets: 'It's a nice way to structure your thoughts. Just to think clearly

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34:22

Episode 167 - The Learning Imperative with Mark Burns

The Extraordinary Business Book Club ·

2019/05/27

'Think about your audience. What stones do they have in their shoes? And what possibilities do they dream of?' And with this great advice from his editor ringing in his ears, Mark Burns and his co-writer Andy Griffith planned, wrote, rewrote, tested, revised and edited their way to their final manuscript - and investing in their own personal and professional development in the process. In a fast-changing world, people and organisations that don't learn well don't perform well. Learning really is

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34:58

Episode 166 - Defining You with Fiona Murden

The Extraordinary Business Book Club ·

2019/05/20

Self-development books are big business - but is it just navel-gazing on the hand or esoteric theory on the other? 'At the end of the day people want something that's pragmatic, and they can actually do something with.' Fiona Murden has been working with the world's most senior leaders for years: in Defining You she makes the profiling tools and techniques usually reserved for the extremes of society - top leaders and Olympians or criminals - available to anyone who wants to understand themselves

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31:46

Episode 165 - Work the Future Today with Whitney...

The Extraordinary Business Book Club ·

2019/05/13

When we talk about 'the future', we're subconsciously distancing ourselves from some indefinite, hypothetical construct. But in reality, argues Whitney Vosburgh and his co-author Charlie, we are continually co-creating the future in the present, without fully making the connection between the two. 'Instead of being futurists, we need to be now-ists. The future only happens now, and now, and now.' And that only happens when we build what we know into the way we live, when we go from head, to

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24:06

Episode 164 - The Reality Check

The Extraordinary Business Book Club ·

2019/05/06

Something a bit different this week: I buttonholed some of the top voices in the book industry at last week's IPG Spring Conference and asked them: What is it that authors need to know but publishers are too polite to tell them? Their answers might surprise you - and they will definitely help you if you're writing a book, and particularly if you're planning to submit a proposal to a publisher. This is insider stuff you need to know, together with some big truths you need to hear.

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34:00

Episode 163 - All In with David Grayson

The Extraordinary Business Book Club ·

2019/04/29

'What is the business case for being unsustainable?' Professor David Grayson has been involved in social enterprise before it was even a thing, and over the last few decades he has acted as the conscience of business on a range of issues from accessibility and diversity to corporate social responsibility and sustainability. In All In, he and his co-authors Chris Coulter and Mark Lee examine the practices of those companies leading the way in sustainability and challenge business leaders in every

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31:38

Episode 162 - How to Have a Happy Hustle with Bec Evans

The Extraordinary Business Book Club ·

2019/04/22

'[The principles behind the book were those of] the lean startup: build, measure, learn, which meant running experiments, testing stuff with users and iterating and improving... treating it as a whole series of prototypes.' In writing her first book - How to Have a Happy Hustle - Bec Evans drew on all her knowledge of innovation strategy as well as her expertise in writing productivity. The result is not only a superb book, but a masterclass in smart book development, testing every element from

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35:07

Episode 161 - Mindfulness for Leaders with Dr Audrey...

The Extraordinary Business Book Club ·

2019/04/15

‘Mindfulness is… all about recognising where we're coming from, and who we are, and how we like to think, and where we're going with all that information.’ Dr Audrey Tang is in the business of ‘applied mindfulness’ – how can it help us be better leaders, smarter learners, and happier people? In The Leader’s Guide to Mindfulness, she shows how soft skills give hard results in areas such as problem solving and creativity, and also takes us deeper, to emotional resilience, inspiration and growth. This

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30:27

Episode 160 - The Best Bits

The Extraordinary Business Book Club ·

2019/04/08

A few of the stand-out moments from the last few Extraordinary Business Book Club episodes - there's a celebratory feel as it marks the fifth birthday of Practical Inspiration, and this week we're focused on finding inspiration in the uncomfortable and owning your ideas. Niki Schafer on submerging yourself in things that inspire you Anjali Ramachandran on seeking out ideas outside your comfort zone Brendan Barns on owning your story and the importance of humour Kate Minchin on the unexpected

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34:03

Episode 159 - PR for Humans with Mike Sergeant

The Extraordinary Business Book Club ·

2019/04/01

As a journalist, Mike Sergeant's job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully. Mike believes that PR is simply storytelling - human to human. Finding the story and creating the emotional connection, that's what saves us from spin and distrust. In this conversation we talk about the difference between

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