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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:19:11

Agency 100 Studio Session: Letting science lead:...

The MM+M Podcast ·

2023/06/26

Meet BGB Group’s SCHEMA + SCIOD.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:16:29

Agency 100 Studio Session: Marketing attribution...

The MM+M Podcast ·

2023/06/22

Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences, and the surprises those brands have encountered along

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00:18:34

Uniting fronts: How aligning HCP and DTC marketing...

The MM+M Podcast ·

2023/06/22

Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world

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00:36:23

MM+M Podcast 6.21.23: Arrakis’ Jennifer Petter a...

The MM+M Podcast ·

2023/06/21

Jack O’Brien interviews Arrakis Therapeutics founder/CIO Jennifer Petter, one of the few openly trans leaders in biopharma, about how the biopharma industry can advance the struggle for LGBTQIA+ progress. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes this week, for his impressions of the Lions Health and Pharma award winners and other observations. Follow us on twitter: @MMMnewswww.mmm-online.com Music by Sixième Son. Check us out at:

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00:26:00

Agency 100 Studio Session: 3 digital prescriptions...

The MM+M Podcast ·

2023/06/21

Pixacore is a digital-first agency that partners with a broad range of commercial, medical, MarTech, and corporate teams to deliver innovative thinking that is creative, strategically based, responsibly implemented, and results-oriented.Leading with experienceWe deliver impactful customer experiences (CX) at moments that matter.Pixacore disrupts typical approaches to address the needs of HCPs and patients with diverse, insight-driven solutions. From the behavioral insights behind customer journeys

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00:29:58

Agency 100 Studio Session: Culture is a winning...

The MM+M Podcast ·

2023/06/21

Jeanne Martel founded ClinicalMind with the idea that a great company culture is a winning business strategy. In this conversation we’ll talk about culture, what makes great culture work, and the impact it can have on a company, its people, and for its clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:20:20

Agency 100 Studio Session: How Lumanity is...

The MM+M Podcast ·

2023/06/21

Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most

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00:29:30

Agency 100 Studio Session: Powered by AI + ideas, a...

The MM+M Podcast ·

2023/06/21

This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare. Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the combination of AI and creative ideas, Real Chemistry has been able to provide the best results for

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00:29:35

Agency 100 Studio Session: How to be transformational...

The MM+M Podcast ·

2023/06/20

In a time of transformation for medical communications, this brings great opportunity for pharma and agencies alike. To lead transformation, pharma and agencies need to be built for transformation. Learn how medical communications is transforming and how HCG is setting up its clients and itself to be drivers of this transformation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more

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00:24:01

Reaching underserved patients with the health content...

The MM+M Podcast ·

2023/06/20

Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a concerted effort not only to tailor content so that it resonates with their experiences, but also to remove

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00:14:19

Part Two: The future of HCP engagement: How next-best...

The MM+M Podcast ·

2023/06/20

HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses

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00:17:32

Agency 100 Studio Session: The voice of customer...

The MM+M Podcast ·

2023/06/20

Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceutical marketers come together to create a new focus on how we at Avant Healthcare service our customers

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00:16:11

Part One: Every message, everywhere, all at once: New...

The MM+M Podcast ·

2023/06/15

Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria

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00:17:27

GoodRx Health is the one-stop shop for patients — and...

The MM+M Podcast ·

2023/06/15

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:43

Agency 100 Studio Session: Unleashing the power of...

The MM+M Podcast ·

2023/06/15

Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:45

Agency 100 Studio Session: Why agencies need to...

The MM+M Podcast ·

2023/06/15

Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:11:28

Agency 100 Studio Session: Benchworks: The power of...

The MM+M Podcast ·

2023/06/15

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:18

Agency 100 Studio Session: Breaking through the HCP...

The MM+M Podcast ·

2023/06/14

In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:55

Agency 100 Studio Session: The future of generative...

The MM+M Podcast ·

2023/06/14

Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privacy laws, intellectual property protection and how to bring all your teams together to maximize the

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00:12:45

Lessons in Leadership with GoodRx’s Bansi Nagji, a...

The MM+M Podcast ·

2023/06/13

DE+I efforts benefit everyone in the health ecosystem.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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679 results

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