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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:24:01

Reaching underserved patients with the health content...

The MM+M Podcast ·

2023/06/20

Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a concerted effort not only to tailor content so that it resonates with their experiences, but also to remove

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00:14:19

Part Two: The future of HCP engagement: How next-best...

The MM+M Podcast ·

2023/06/20

HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses

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00:17:32

Agency 100 Studio Session: The voice of customer...

The MM+M Podcast ·

2023/06/20

Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceutical marketers come together to create a new focus on how we at Avant Healthcare service our customers

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00:16:11

Part One: Every message, everywhere, all at once: New...

The MM+M Podcast ·

2023/06/15

Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria

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00:17:27

GoodRx Health is the one-stop shop for patients — and...

The MM+M Podcast ·

2023/06/15

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:18:43

Agency 100 Studio Session: Unleashing the power of...

The MM+M Podcast ·

2023/06/15

Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:25:45

Agency 100 Studio Session: Why agencies need to...

The MM+M Podcast ·

2023/06/15

Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:11:28

Agency 100 Studio Session: Benchworks: The power of...

The MM+M Podcast ·

2023/06/15

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:18

Agency 100 Studio Session: Breaking through the HCP...

The MM+M Podcast ·

2023/06/14

In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:17:55

Agency 100 Studio Session: The future of generative...

The MM+M Podcast ·

2023/06/14

Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privacy laws, intellectual property protection and how to bring all your teams together to maximize the

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00:12:45

Lessons in Leadership with GoodRx’s Bansi Nagji, a...

The MM+M Podcast ·

2023/06/13

DE+I efforts benefit everyone in the health ecosystem.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:35

Agency 100 Studio Session: Gone is the traditional...

The MM+M Podcast ·

2023/06/13

The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:13:23

Agency 100 Studio Session: How to effectively and...

The MM+M Podcast ·

2023/06/13

At CMI Media Group and Compas, the approach to diversity, equity, and inclusion is strategic and unique. Join Julia Missaggia, Chief People Officer and Carla Edmunds, VP, Media as they share insights into how to build an inclusive culture for employees, how to drive clients to think about inclusive media and impact underserved populations, and why a diverse network of partners is a critical piece of the puzzle.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok:

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00:24:52

Agency 100 Studio Session: Driving a New Digital...

The MM+M Podcast ·

2023/06/13

Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, Founder & CEO of Propeller, talks about the approach for making innovation actionable and achievable—from driving a people-first culture to doing AI-firsts.Check us out at:

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00:26:52

Agency 100 Studio Session: Dissecting the Anatomy of...

The MM+M Podcast ·

2023/06/12

The partners of Deerfield Agency are here to break down their holistic approach to healthcare marketing. They discuss how their unbiased, full-service agency model plays a role in building brands that last by empowering health and life science companies through ownable identities and compelling narratives — at every stage of their life cycle. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To

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00:25:16

Agency 100 Studio Session: Getting creative while...

The MM+M Podcast ·

2023/06/12

This podcast delves into the strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) without blending in with the crowd of generic ad campaigns. Furthermore, by carefully mapping the patient journey and empathetically addressing their

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00:36:53

Agency 100 Studio Sessions: Redefining Pharma: From...

The MM+M Podcast ·

2023/06/12

Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:26:43

Agency 100 Studio Sessions: Red hot imre Health...

The MM+M Podcast ·

2023/06/12

As an agency that just reached 30 years in business, imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing. But it’s so much more than marketing rhetoric, it’s a cultural ethos that’s allowed the agency to deliver disruptive industry firsts and contend with mainstay holding company agencies. All of which has resulted in winning (!) bigger briefs for both launch and in-line brands as DTC and HCP AOR, resulting in significant net-new

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00:24:03

Agency 100 Studio Session: Living brands: Doing well...

The MM+M Podcast ·

2023/06/12

The Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:18:14

Agency 100 Studio Session: Challenge accepted, a...

The MM+M Podcast ·

2023/06/12

Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo. Hear from the healthcare challenger brand experts who have identified 11 distinct challenger brand archetypes that just might help you better engage customers and drive growth.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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670 results

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