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PODCAST

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You"ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

business entrepreneurship

All Episodes

57:30

251: Empathy - The Power of Understanding and Serving...

The Food Blogger Pro Podcast ·

2020/04/21

How creators can navigate the pandemic, how you can evolve your content, and knowing who you're serving as a blogger with Laurie Buckle. ----- Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience. Empathy Let’s talk about understanding your audience. As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our

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48:15

250: Focus Management - Conditioning Yourself to Do...

The Food Blogger Pro Podcast ·

2020/04/14

The costs associated with switchtasking, the difference between time management and focus management, and how to restore your missing minute with Dave Crenshaw. ----- Welcome to episode 250 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dave Crenshaw about productivity, avoiding “switchtasking,” and managing your focus. Focus Management Do you actually notice how many times your focus drifts from the task you’re supposed to be working on each day? Or how often you

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34:20

249: Team Check-In - Redesigning a Membership Site,...

The Food Blogger Pro Podcast ·

2020/04/07

What to consider when launching a redesign, how to get involved with Clariti, and step-by-step videos with the Tasty Recipes plugin. ----- Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on. Team Check-In Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our Food

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39:10

248: Running at an Incline - How Pinch of Yum is...

The Food Blogger Pro Podcast ·

2020/03/31

How Pinch of Yum is approaching sponsored content, planning new content, and letting go of certain tasks during the COVID-19 pandemic. ----- Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season. Running at an Incline What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you

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27:16

247: Covering the Basics - Running a Business During...

The Food Blogger Pro Podcast ·

2020/03/24

Remembering to care for the essentials, how to approach content creation during the COVID-19 outbreak, and the importance of avoiding disastertunity. ----- Welcome to episode 247 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’re approaching the COVID–19 outbreak personally and with our businesses. Covering the Basics Oof. These past few weeks have been interesting to say the least. Not only is it confusing, stressful, and scary personally, it can add a whole

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51:36

246: Hiring - Building a Better Team with Moses Balian

The Food Blogger Pro Podcast ·

2020/03/17

Hiring a contractor vs. an employee, how employee benefits work, and how you can start building your team with Moses Balian. ----- Welcome to episode 246 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Moses Balian about contractors, employees, and building a team. Hiring As you’re growing your business, there may come a time when you’re ready to hire some help. But should you hire them as a contractor or as an employee? That’s what Moses is here to talk about today

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39:55

245: Feeling Stuck - What To Do When You Feel Like...

The Food Blogger Pro Podcast ·

2020/03/10

The importance of limiting comparison, how to be flexible, focusing on your craft, and why posting frequency isn't very important with Bjork Ostrom. ----- Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck. Feeling Stuck Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week. We received an email from

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58:06

244: Diversification - Solving Business Challenges &...

The Food Blogger Pro Podcast ·

2020/03/03

How SaaS businesses solve problems, tips for diversifying your portfolio, and the importance of delegating with Kevin McArdle. ----- Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio. Diversification This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging. Bjork

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01:02:25

243: Best-in-Class Content - Keyword Research,...

The Food Blogger Pro Podcast ·

2020/02/25

Why keyword research is so important, what EAT means, and updating content with Ewen Finser. ----- Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love. Best-in-Class Content We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a

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50:38

242: Social Trends - Pinterest in 2020 with Kate Ahl

The Food Blogger Pro Podcast ·

2020/02/18

What fresh content is and why it's important for Pinterest, how to use Pinterest Trends, and how often you should be pinning with Kate Ahl. ----- Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020. Social Trends: Pinterest in 2020 Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest. Pinterest can be a huge

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36:08

241: Social Trends - Facebook and Instagram in 2020...

The Food Blogger Pro Podcast ·

2020/02/11

Facebook groups as part of a social strategy, building engagement on Instagram, and how to streamline writing your Instagram captions with Abby Bayatpour. ----- Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year. Social Trends: Facebook and Instagram in 2020 Today’s new episode marks the start of a two-part series here on

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34:13

240: Income - Making More Money Without Doing More...

The Food Blogger Pro Podcast ·

2020/02/04

How home office deductions work, why you should consider hiring a CPA, and how to track your mileage with Bjork Ostrom. ----- Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work. Income Making more money without doing more work…that’s the dream, right? Well, now it’s a reality! Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work

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52:23

239: Ten Years - The Seasons of Pinch of Yum with...

The Food Blogger Pro Podcast ·

2020/01/28

How to be light on your feet, the most impactful work for Pinch of Yum, and the sacrifices of building a business with Lindsay Ostrom. ----- Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey. Ten Years Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time. In today’s episode of the podcast, you’ll hear about the

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36:48

238: Understanding Ads - How to Increase Your...

The Food Blogger Pro Podcast ·

2020/01/21

Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom. ----- Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site. Understanding Ads Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements? That’s what Bjork is here to talk about today! He’s

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29:20

237: The One Thing - What We're Excited to Focus On...

The Food Blogger Pro Podcast ·

2020/01/14

How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign. ----- Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020. The One Thing This is a different kind of podcast episode, but we think you’re really going to like it. Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus

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43:43

236: Themes - Performance-Focused Designs with Bill...

The Food Blogger Pro Podcast ·

2020/01/07

How your site design can impact site speed, optimizing your category pages, and how to build your own thing with Bill Erickson. ----- Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog. Themes Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience. Bill works with food blogs quite a bit (Pinch of Yum

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21:08

235: FBP Rewind - Three Ways to Set Smarter Goals in...

The Food Blogger Pro Podcast ·

2019/12/31

Setting SMART goals, understanding the why behind your goals, and the importance of gratitude with Bjork Ostrom. ----- Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year. Three Ways to Set Smarter Goals in the New Year Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in

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51:13

234: FBP Rewind - How to Level Up Your Life with UJ...

The Food Blogger Pro Podcast ·

2019/12/24

Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation. How to Level Up Your Life For today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas. UJ is the co-creator of The Five Minute

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29:22

233: 7 Questions – Ask Yourself These Questions at...

The Food Blogger Pro Podcast ·

2019/12/17

How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom. ----- Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year. 7 Questions At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year? This

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54:00

232: Repurposing Video - Maximizing the Impact of...

The Food Blogger Pro Podcast ·

2019/12/10

How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell. ----- Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos. Repurposing Video If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever. Or are you? In

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553 results

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