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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

35:22

#096: A Tool to Support Referrals, Prospects & Clients

Roadmap to Referrals ·

2020/04/14

In this episode, I have invited a Growth By Referrals student to join me to share how he uses one tool to supplement his referral plan plus how he uses this same tool to help with his prospecting process and client experience. You can find all of the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/96.

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27:51

#095: Three Things to Do Now for Your Referral Sources

Roadmap to Referrals ·

2020/04/07

In this episode, we look at 3 things you can do now to lean in and take care of your referral sources in a simple way that will have impact. It's important to stay connected to your referral sources during this time and to let them know you are available to support them if you can. You can find resources for this episode on the show notes page at www.staceybrownrandall.com/95.

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09:51

#094: Who's In Your Boat?

Roadmap to Referrals ·

2020/03/31

This episode has a very simple message. As we - the small business and solopreneur community - continue to deal with a season of uncertainty it's important to recognize who is in our boat. This episodes begs the question... have you paid attention to who is in your boat? Join me as I explain. All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/94.

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16:54

#093: Staying Focused During Times of Adversity

Roadmap to Referrals ·

2020/03/24

There are a lot of podcast episodes, blog posts, articles, and social media posts being written and published about how to deal with this unprecedented time in our world. I wanted to approach the world pandemic from a different perspective... how we stay focused during times of adversity. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/93.

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10:01

Episode: Bonus #001

Roadmap to Referrals ·

2020/03/20

This is a bonus episode - just a message from my heart to yours - with a simple message in this time of uncertainty to take one proactive step or action every day! Stay well and stay strong! - Stacey

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24:59

#092: Digging In to Your Referral Sources (Part Three)

Roadmap to Referrals ·

2020/03/17

It's our final stop in this series on unpacking referral sources... the ones you have and the ones you want. If you answered yes to needing more referral sources then this is the episode is for you. We first focus on turning clients into referral sources and then turning COIs into referral sources. To download the resources mentioned in this episode - including the worksheet to help you through step 3 - check out the show notes page at www.staceybrownrandall.com/92.

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18:20

#091: Digging In to Your Referral Sources (Part Two)

Roadmap to Referrals ·

2020/03/10

As we move in to part 2 of our series on unpacking your referral sources, we need to look back at our active referral sources and those who have referred us in the past. They reveal some significant clues as to who can and should be referring us. We also uncover 3 common misconceptions people have about referral sources that impact their success with growing and maintaining their referral source list. You can find the resources mentioned in this episode - plus the worksheet to complete step 2 in

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27:11

#090: Burning Questions From Our Listeners

Roadmap to Referrals ·

2020/03/03

Our Question and Answer format is back for episode #090 - the format we use for each and every 10th episode. In this episode we are answering two questions. First question is about thank you cards and thank you emails and thank you gift cards. Our second question is from an interior designer and an issue she is facing with one of her contractors who is hinting about making a cut of her fees or treating her as a subcontractor. I break this question down from a couple of different angles. You can

en

23:34

#089: Digging In to Your Referral Sources (Part One)

Roadmap to Referrals ·

2020/02/25

While there are so many reasons you might not be receiving referrals (as we have unpacked in the last few episodes), one big practical reason is due to your referral sources. So this episode is the first in a 3-part series on unpacking and digging in to your referral sources. First up we tackle the definition of a referral source, the four types and your type mix. You can find all resources plus the worksheet to download to go along with this episode on the show notes page at

en

19:25

#088: When Referral Generation Isn't Working

Roadmap to Referrals ·

2020/02/18

If you believe you deserve referrals but your referral generation isn't working, what could be going on? In this episode, I am going to future pace you if you aren't actively working to generate referrals and reveal 4 ways your referral generation might not be working. Resources and links from this episode can be found on the show notes page at www.staceybrownrandall.com/88.

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19:17

#087: What's Holding Your Referrals Back

Roadmap to Referrals ·

2020/02/11

Sometimes what's holding our referrals back is the one thing we least expect. And if we are being honest it's the one thing we'd like to ignore. But we can't. So today we are going to tackle the one thing that may be getting in the way of you receiving the referrals you deserve. All resources discussed during the episode can be found on the shownotes page at www.staceybrownrandall.com/87.

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25:18

#086: Applying Google Knowledge to Referrals

Roadmap to Referrals ·

2020/02/04

Whether you love Google or not... what they learned about generating candidate referrals from their employees correlates perfectly to what you should know and do to generate new client referrals. All resources mentioned on today's episode - including the Quick Tip Guide for Referral Seeds - can be found on the show notes page at www.staceybrownrandall.com/86.

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24:48

#085: Learning from a Referral Ninja Master

Roadmap to Referrals ·

2020/01/28

There is nothing better than helping a client more than double their referrals in one year. Listen in as Clark Woodard of the Bagwell & Bagwell Insurance Agency and I talk about how they took their referrals from an average of 50 per year to 115 in their first year following the Growth By Referrals program. She will also share how they involved their team to buy-in to the program and each do part of the work. All resources mentioned in this episode can be found on the show notes page at

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21:34

#084: 3 Ways to Sink Your Referrals

Roadmap to Referrals ·

2020/01/21

While there are many ways you can sink receiving referrals, there are a few big ones I want to make sure you aren't guilty of doing. In this episode, we will look at 3 ways I see people sink their referral generation. They are easy to solve, you just need to know how to solve them. And I will tell you. You can find the resources mentioned plus the Tips to Right the "Referral Ship" from Sinking PDF on the show notes page at www.staceybrownrandall.com/84.

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20:24

#083: Platinum Principles of Referral Generation

Roadmap to Referrals ·

2020/01/14

The methodology I teach so you can take care of your referral sources in the right way is built on the foundation of 3 Platinum Principles. In this episode, I explain what these principles are and why they matter. If you are finally ready to take care of your referral sources this year - make sure you don't miss this episode. All resources mentioned plus the 3 Platinum Principles cheatsheet is available on the show notes page at www.staceybrownrandall.com/83.

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25:35

#082: What Would 100 Referrals Mean to Your Business

Roadmap to Referrals ·

2020/01/07

What would 100 referrals mean to your business this year? How different would 2020 be if you received more referrals this year than you ever had before? Well in this episode we unpack 3 key considerations to help you define how many referrals you actually need so you can stop playing the comparison game and focus on what you need. You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/82.

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14:15

#081: Your One Must

Roadmap to Referrals ·

2020/01/01

If there is one thing I would love for you to do before the clock strikes midnight (or at any point in the future when you hear this episode, it is to write down your goals... the vision you have for your life. You'll learn how powerful this is from a story I tell about Norm, my husband. (But shhhh... don't tell him he is the feature of this episode)! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/81.

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23:25

#080: Q&A Show: Burning Questions from Our Listeners

Roadmap to Referrals ·

2019/12/24

On today's episode we are back with another Q&A but I don't have an adorable guest interviewer with me. So you'll have to make due with just me. I'm answering questions about the tasks your virtual assistant can do to help you with your referral generation, how to really connect with your COIs (centers of influence) to be the only one they refer and a very off-topic question about my graphic tees! All resources and links mentioned in today's episode can be found on the show notes page at

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36:12

#079: The Future Belongs to Finishers

Roadmap to Referrals ·

2019/12/17

Meet Katherine Taylor, attorney and owner of Taylor Legal. As a member of the Goal Finishers Club - she used the resources provided to CRUSH three of her goals during 2019. She shares what worked best for her and what didn't. She customized her journey to being a goal finisher! The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/79.

en

41:46

#078: How to Finish What You Start

Roadmap to Referrals ·

2019/12/10

How well do you finish what you start? I don't mean the everyday duties of your business like getting the invoicing out and I'm not talking about the laundry. I mean the things that will make your life amazingly better but really don't have to be done. I'm talking about your goals. Setting them is easy, accomplishing them is not. This episode is all about finishing what you start with some special encouragement from a business owner - just like you - who CRUSHED his 2019 goals to the tune of

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