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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:28:21

Ep 130: Understanding the MLS with Sam Debord

Market Proof Marketing: Home Builder Marketing Insights ·

2020/12/24

Market Proof Marketing · Understanding the MLS with Sam Debord Sam Debord Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common MLS

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00:41:50

Ep 129: End of Year News Blitz

Market Proof Marketing: Home Builder Marketing Insights ·

2020/12/17

Market Proof Marketing · End of Year News Blitz Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor. Story Time (1:48) Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong When outside factors influence consumer decisions… Andrew recaps his kids’ experience with Mandalorian +

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01:43:35

Ep 128: Lessons in Leadership with Eric Alarid

Market Proof Marketing: Home Builder Marketing Insights ·

2020/12/10

Market Proof Marketing · Lessons in Leadership with Eric Alarid Eric Alarid This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus…

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01:39:47

Ep 127: Design Gallery Inspiration with Ben Rutt

Market Proof Marketing: Home Builder Marketing Insights ·

2020/11/26

Market Proof Marketing · Design Gallery Inspiration with Ben Rutt Ben Rutt In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy, and more! Story Time (2:45) Becca reminds everyone that holiday time means it’s time to trim the

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00:25:28

Ep 126: Privacy, Data & Facebook Ads – Big Changes...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/11/19

Market Proof Marketing · Privacy, Data & Facebook Ads – Big Changes Coming Soon Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what homebuilders should start planning for now. Plus, he shares the biggest takeaways from Academy attendees

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01:41:42

Ep 125: The Future of Home Building (Starts Now) with...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/11/12

Market Proof Marketing · The Future of Home Building (Starts Now) with Megan English Megan English Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play in the new home industry. Plus… Kevin is giving away expensive tech again. Story Time (1:08) Andrew

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00:54:58

Ep 124: Google Ad Changes, House Updates, and Kevin...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/11/05

Market Proof Marketing · Google Ad Changes, House Updates, and Kevin the Plumber In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing. And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we even want to?). Story Time (1:56) Andrew notices that Google is not showing ads as often for low volume

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01:24:23

Ep 123: Building Trust with Dave Miles

Market Proof Marketing: Home Builder Marketing Insights ·

2020/10/28

Market Proof Marketing · Building Trust with Dave Miles of Milesbrand Dave Miles This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building a new community. Story Time (2:06) Andrew suggests avoiding naming new communities with any component of competitor’s name – it won’t work with Google Ads. Also, he receives Amazon’s printed mail Christmas catalogue – old

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01:11:17

Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights

Market Proof Marketing: Home Builder Marketing Insights ·

2020/10/23

Market Proof Marketing · ICYMI – Pulse 2020 Keynote Speaker Highlights In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE. We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the housing market has changed forever. Story Time (0:49) Kevin shares update on his custom building

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01:25:02

Ep 121: Deep Design with Karla Tuten

Market Proof Marketing: Home Builder Marketing Insights ·

2020/10/15

Market Proof Marketing · Deep Design with Karla Tuten Karla Tuten This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences. Story Time (4:26) Jackie is considering building again and reached out to small, local custom builders. She

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01:26:59

Ep 120: Hands in the Cookie Jar – Zillow’s Big...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/10/01

Market Proof Marketing · Hands in the Cookie Jar – Zillow’s Big Announcement On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program, Kevin interviews three industry pros to get their views on the topic. He speaks with real estate journalist Deidre Woollard, brokerage owner Bill Lublin, and independent contract/REALTOR® Sean Carpenter. Hear what they have to say, whether or not they were surprised, and how they think it will impact

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01:09:00

Ep 119: Marketing with a Capital M with Steve Whaley

Market Proof Marketing: Home Builder Marketing Insights ·

2020/09/24

Market Proof Marketing · Marketing with a Capital M with Steve Whaley Steve Whaley We are joined by Steve Whaley, Director of Corporate Marketing at Fischer Homes, to discuss how research, data and inter-departmental alignment drives his organization’s marketing strategy. Plus, it’s PSL season! Kevin likes them, Julie doesn’t, and Andrew resists. Story Time (2:08) Andrew could not find pictures of his community’s model on his builder website, but it was on a syndicate website. If you’re not

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00:42:09

Ep 118: Facebook News Frenzy

Market Proof Marketing: Home Builder Marketing Insights ·

2020/09/17

Market Proof Marketing · Facebook News Frenzy In addition to our thoughts on THREE new Facebook updates, we’ve got a very special announcement – Jackie’s back! Plus… the latest PULSE updates, reporting massive amounts of data, and a story of unmet marketing expectations. Get it all here. Story Time (6:48) Jackie is back from maternity leave and is learning how to operate at max efficiency. Andrew goes through his process of figuring out how to report massive amounts of data from multiple

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01:35:25

Ep 117: Did You Fix Your Website Yet? with Scott...

Market Proof Marketing: Home Builder Marketing Insights ·

2020/09/10

Market Proof Marketing · Did You Fix Your Website Yet? with Scott Stratten Scott Stratten This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizations like PepsiCo, Century 21, Fidelity and Microsoft transform their business through better customer

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00:43:40

Ep 116: Outside the Comfort Zone

Market Proof Marketing: Home Builder Marketing Insights ·

2020/09/03

Market Proof Marketing · Outside the Comfort Zone This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like analyzing CRM data, extending the customer experience beyond lead nurturing, and more. Story Time (0:54) Julie points out the Importance of new home marketing pros being super comfortable with CRM data and analysis. CRM is more than just a giant rolodex for your agents – use the data to make marketing

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01:26:16

Ep 115: Understanding Computer Vision with Ben Alton

Market Proof Marketing: Home Builder Marketing Insights ·

2020/08/27

Market Proof Marketing · Understanding Computer Vision with Ben Alton Ben Alton Ben Alton from Zillow joins the podcast this week to discuss what exactly computer vision is and how it works on Zillow’s platforms for new home construction. Also, they’ve just released a new product for home builders and we’ve got the scoop! Plus… how to take a real estate photo, urban exiles, and Facebooks Q4 predictions. Story Time (2:43) Andrew shops for a new camera and Kevin equates the experience to new home

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00:54:09

Ep 114: Introducing the 2020 PULSE

Market Proof Marketing: Home Builder Marketing Insights ·

2020/08/20

Market Proof Marketing · Introducing the 2020 PULSE Special Announcement! Do You Convert’s Online Sales & Marketing PULSE is October 6th & 7th and tickets are now available! Learn more about our 8 speakers, 20+ sessions and exclusive PULSE 20 Groups! DYCPulse.com Story Time (5:23) Julie recaps her Beware of Busy article for DoYouConvert.com. Marketers – now’s a good time to reassess what you’re spending your time on! In local Tampa news… Andrew finds a story about a developer who baulks at the

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00:38:42

Ep 113: More Practical Solutions to “Too Many Leads”

Market Proof Marketing: Home Builder Marketing Insights ·

2020/08/13

Market Proof Marketing · More Practical Solutions to “Too Many Leads” Having too many leads continues to be one of home builders’ biggest challenges in today’s hot market. In order to give each prospect the customer service experience they expect, it may be necessary to tighten the top of the funnel. Kevin and team go through more practical solutions to address this problem in a follow-up to Ep 109: Solving the Challenge of Too Many Leads. Also in this episode… Facebook Boost vs. Ads Manager, what

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01:38:34

Ep 112: Build-On-Your-Lot Marketing with Dawn Dantzler

Market Proof Marketing: Home Builder Marketing Insights ·

2020/08/06

Market Proof Marketing · Build-On-Your-Lot Marketing with Dawn Dantzler Dawn Dantzler This week we speak with Dawn Dantzler, Director of Marketing for Tilson Homes, an on-your-lot builder doing business in 138 counties in rural Texas. Learn the biggest misconceptions about on-your-lot builders, how her marketing approach differs, and why she’s leaving ONE billboard up in perpetuity. Plus… a customer service horror story proves Kevin’s point that it’s possible to have too many leads, and more from

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00:49:42

Ep 111: No Free Swimming Pools

Market Proof Marketing: Home Builder Marketing Insights ·

2020/07/30

Market Proof Marketing · Ep 111: No Free Swimming Pools The DYC marketing team examines why builders shouldn’t give away swimming pools, dissects news stories from the world’s biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin… Story Time (2:57) Andrew found a free pool promotion from a home builder… whyyyy? Julie – if you’re intimidated by something (Google Ads, Facebook, Unbounce, Lasso, CallRail), don’t let it stop you from getting in there and learning hands-on

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