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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

48:11

Being A Self-Employed Designer Requires A Team Effort...

Resourceful Designer: Strategies for running a... ·

2017/06/22

Who do you have on your Design Team? Have you ever heard the term it takes a village to raise a child? Basically what it means is that a person is a sum of the people around them. Those people around them mould and form them into the person they become. The same can be said of you as a designer. You are the child in the village. As such, you require a team to make you the most well-rounded designer your clients can hire. That team needs to be made up of people that can help your business succeed. In

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54:26

Transitioning From Employee to Entrepreneur - RD076

Resourceful Designer: Strategies for running a... ·

2017/06/15

Have you made the transition yet from employee to entrepreneur? This week's podcast episode is a bit different. Instead of answering a listener's question at the end of the episode like I normally do, I chose to create an entire podcast episode to answer a great question I received. Here is the question I received from Dave. I work full-time as a graphic designer/prepress operator and have wanted to start my own freelance business for some time. I have also been learning web development to broaden

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42:15

How To Use Landing Pages To Attract New Design...

Resourceful Designer: Strategies for running a... ·

2017/06/01

Does your design website have dedicated landing pages? One of the most asked questions I get is how do I attract new design clients? I wrote a blog post a while back sharing 10 proven ways to do just that but today I decided to do a podcast episode on another way, landing pages. Be warned, this isn't a quick way to attract new design clients. Landing pages are a slow burn meant to work over time but they do work. Below are some of the points I cover in the podcast. Be sure to listen to the episode

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27:20

Overcoming The Afternoon Crash - RD074

Resourceful Designer: Strategies for running a... ·

2017/05/25

How often do you feel that afternoon crash? You know what I’m talking about don’t you? That crash you feel somewhere around 3 pm? You were productive all morning, you had a good lunch and came back revigorated but somewhere mid-afternoon it hits you. The Afternoon Crash. Some say it’s caused by low blood sugar, some say it’s your body’s natural sleep cycle, others blame diet or being mostly inactive during the day. Although I can’t make you suppress those afternoon yawns, I can offer some tips and

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46:14

Pricing Design Jobs with Undefined Time Lines - RD073

Resourceful Designer: Strategies for running a... ·

2017/05/18

Do you dread pricing design jobs when you don't know how long they'll take? Have you ever had to quote on a design job but you have no idea how long it will take to complete it? If you're familiar with Project Based Pricing or Value Based Pricing then it isn't really an issue. But if you're one of the many designers who bill by the hour you may dread this scenario. In this episode of the Resourceful Designer podcast, I talk about what you can do when you have no idea how long a project will take

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38:22

Getting New Work From Existing Clients - RD072

Resourceful Designer: Strategies for running a... ·

2017/05/11

Where do you look for new work? One of the most asked questions I’ve heard over the years is “how do I get new design clients?” It’s a valid question. But let me turn it around and ask you, why do you need new design clients when your existing clients have plenty of new work you could do for them? In this week's episode of the Resourceful Designer podcast, I discuss how you can leverage your existing clients to get new work. Be sure to listen for the full story. Your clients already know you

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28:13

Good Design, Quick Design, Cheap Design. Pick two! -...

Resourceful Designer: Strategies for running a... ·

2017/05/04

Have you heard the concept of Good, Quick, Cheap? I first heard the concept of Good, Quick, Cheap on The Real Brian Show podcast. I was so fascinated with the concept that I decided to explore how it affects the graphic design industry. In this episode of the Resourceful Designer podcast, I expand on the concept and talk about Good Design, Quick Design and Cheap Design. To get the full story you'll need to listen to the podcast but here's a breakdown of what I discuss in the episode. The dream

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34:54

Tips To Manage Your Design Business's Reputation - RD070

Resourceful Designer: Strategies for running a... ·

2017/04/27

Did you know your design business has a reputation? Have you ever thought about your design business’s reputation? What both your clients and more importantly potential clients know about you? Having a good reputation for your design business will not only enhance those important client relationships. But it can also increase your overall revenue and profit. So it’s vital that you do everything to avoid a negative reputation and make sure everyone sees you in a positive way. In this episode of the

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27:18

Be The Expert Designer Everyone Thinks You Are - RD069

Resourceful Designer: Strategies for running a... ·

2017/04/20

Are you an expert graphic designer? Have you ever felt uncomfortable being referred to as an expert graphic designer or expert web designer? Can I ask you why you felt that way? I’ve seen it over and over, designers cringing at the title of expert because they don’t feel they deserve it. In this week's episode of the Resourceful Designer podcast, I share a little secret with you. You are an expert. Don’t believe me? The Webster Dictionary defines Expert as follows: An Expert is someone having,

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21:17

Don't Take Advantage Of Your Design Clients - RD068

Resourceful Designer: Strategies for running a... ·

2017/04/14

Would clients stick with you if you take advantage of them? I was thinking recently how our design clients rely on us when it comes to their branding and marketing material. How easy would it be to take advantage of that trust and make a few extra dollars on each project we bill them for. This reminded me of a joke I heard not too long ago. A young boy enters a barber shop and the barber whispers to his customer, "This is the dumbest kid in the world. Watch while I prove it to you." The barber puts

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58:43

A Proven Strategy For Getting Design Referrals - RD067

Resourceful Designer: Strategies for running a... ·

2017/04/06

Can you use more design referrals? We are graphic designers. We have the know-how and creative ability to promote our own business like no other businesses can. We can tweak our websites to get the absolute most out of them. We can go out and network until the cows come home, (whatever that means). And yet, even with all of our know-how and ability to promote ourselves, nothing feels better than getting a call from someone looking for a designer and hearing that you were referred to them by a

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40:49

Tackle Your To-Do List With Tasks and Projects - RD066

Resourceful Designer: Strategies for running a... ·

2017/03/30

How Productive is your to-do list? Do you ever look at your to-do list and feel overwhelmed? Do you ever find yourself procrastinating on certain jobs on your to-do list because you’re not sure where to start? Do you ever look at your to-do list at the end of the day and feel like you haven’t really accomplished anything? If you answered yes to any of these questions there’s a good chance you’re not using your to-do list correctly. Have no fear, on this episode of the Resourceful Designer podcast I

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01:04:23

Evaluating Your Graphic Design Business - RD065

Resourceful Designer: Strategies for running a... ·

2017/03/23

When was the last time you evaluated your graphic design business? You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us. This is a great philosophy for life but it's also a great lesson for business. In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of

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39:29

Make Time For Personal Projects - RD064

Resourceful Designer: Strategies for running a... ·

2017/03/17

Fuel your creative juices with personal projects. We graphic designers are creative people. It's in our blood, it's who we are. And as creative people, we need an outlet for our creativity. We get some of it through client work but limitations and restrictions hold our full potential back. The only way for us to truly unleash our creativity is by working on personal projects for ourselves. I talk in length on this topic in this episode of the podcast so please listen for the full story. Below are

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41:48

Winning Over Design Clients - RD063

Resourceful Designer: Strategies for running a... ·

2017/03/09

8 Simple steps to winning over design clients ace it, we live in a dog eat dog world. Not only are we competing with other designers in our local area, we’re also competing with design contest sites, crowdsourced design as well as very cheap alternatives where people are offering design services for as little as $5. What are we to do? Don’t fret, there’s still plenty of work to go around and there are lots of people and businesses out there looking for a designer just like you. But how do they know

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50:24

How To Use A Virtual Assistant for Your Graphic...

Resourceful Designer: Strategies for running a... ·

2017/03/02

Have you ever thought of hiring a Virtual Assistant? Back in episode 45 of the podcast, I talked about how it’s OK for graphic designers to ask for help. After all, there’s only so many minutes in a day, and once they’re gone, they’re gone. So why not use them as wisely as you can? I covered things like finding help with house and yard work, so you have more time to devote to your business and family. I also talked about hiring someone to take on mundane non-design tasks for your business. Pay them

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01:06:02

12 Random Graphic Design Tips - RD061

Resourceful Designer: Strategies for running a... ·

2017/02/23

Here are 12 random graphic design tips to improve your business. I'm trying a different approach to this week's podcast. Instead of talking about a single subject related to running your home-based graphic design business, I'm going to share 12 random graphic design tips with you. Even if you already know these tips, I'm hoping that talking about them will jog your memory and get you thinking about them again. Here is an outline of the graphic design tips I cover on this episode. For the full

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34:16

Building The Perfect Design Portfolio - RD060

Resourceful Designer: Strategies for running a... ·

2017/02/16

What exactly is a design portfolio? If you want to get super technical, a design portfolio is a flat case, preferably made of leather, that is used for carrying, drawings, artwork, photographs and other designs. At some point in history, the paper contents of these flat cases took on the verbiage of the container and they too became know as an artist’s portfolio. Nowadays, with the advent of online galleries and such, a design portfolio is simply a collection or a sampling of an artist’s work,

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34:45

Using Holidays to Build Your Graphic Design Business...

Resourceful Designer: Strategies for running a... ·

2017/02/10

Have you thought of using holidays to build your graphic design business? Sounds crazy, doesn’t it? Using Holidays to Build Your Graphic Design Business. But bare with me. I’m not talking about drumming up business while on your family vacation. Although if you can, more power to you. I once gained a client while on vacation. The owner of the campground where my family and I were staying mentioned how he wanted to increase his marketing. I offered my design services and I ended up doing work for him

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19:34

Talking To Clients - Choose Your Words Carefully - RD058

Resourceful Designer: Strategies for running a... ·

2017/02/02

When talking to clients, be careful what words you use. Every industry has its own language, design is no different. When talking to clients we have to remember that they’re not part of our industry and if we’re not careful we may scare them away. I remember the first time I realized this. A potential client called to discuss a possible job. We spent about 30 minutes on the phone talking about the project and figuring out the best way to go about it designing it. I gave him some ideas and he pitched

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