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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

01:04:23

Evaluating Your Graphic Design Business - RD065

Resourceful Designer: Strategies for running a... ·

2017/03/23

When was the last time you evaluated your graphic design business? You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us. This is a great philosophy for life but it's also a great lesson for business. In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of

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39:29

Make Time For Personal Projects - RD064

Resourceful Designer: Strategies for running a... ·

2017/03/17

Fuel your creative juices with personal projects. We graphic designers are creative people. It's in our blood, it's who we are. And as creative people, we need an outlet for our creativity. We get some of it through client work but limitations and restrictions hold our full potential back. The only way for us to truly unleash our creativity is by working on personal projects for ourselves. I talk in length on this topic in this episode of the podcast so please listen for the full story. Below are

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41:48

Winning Over Design Clients - RD063

Resourceful Designer: Strategies for running a... ·

2017/03/09

8 Simple steps to winning over design clients ace it, we live in a dog eat dog world. Not only are we competing with other designers in our local area, we’re also competing with design contest sites, crowdsourced design as well as very cheap alternatives where people are offering design services for as little as $5. What are we to do? Don’t fret, there’s still plenty of work to go around and there are lots of people and businesses out there looking for a designer just like you. But how do they know

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50:24

How To Use A Virtual Assistant for Your Graphic...

Resourceful Designer: Strategies for running a... ·

2017/03/02

Have you ever thought of hiring a Virtual Assistant? Back in episode 45 of the podcast, I talked about how it’s OK for graphic designers to ask for help. After all, there’s only so many minutes in a day, and once they’re gone, they’re gone. So why not use them as wisely as you can? I covered things like finding help with house and yard work, so you have more time to devote to your business and family. I also talked about hiring someone to take on mundane non-design tasks for your business. Pay them

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01:06:02

12 Random Graphic Design Tips - RD061

Resourceful Designer: Strategies for running a... ·

2017/02/23

Here are 12 random graphic design tips to improve your business. I'm trying a different approach to this week's podcast. Instead of talking about a single subject related to running your home-based graphic design business, I'm going to share 12 random graphic design tips with you. Even if you already know these tips, I'm hoping that talking about them will jog your memory and get you thinking about them again. Here is an outline of the graphic design tips I cover on this episode. For the full

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34:16

Building The Perfect Design Portfolio - RD060

Resourceful Designer: Strategies for running a... ·

2017/02/16

What exactly is a design portfolio? If you want to get super technical, a design portfolio is a flat case, preferably made of leather, that is used for carrying, drawings, artwork, photographs and other designs. At some point in history, the paper contents of these flat cases took on the verbiage of the container and they too became know as an artist’s portfolio. Nowadays, with the advent of online galleries and such, a design portfolio is simply a collection or a sampling of an artist’s work,

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34:45

Using Holidays to Build Your Graphic Design Business...

Resourceful Designer: Strategies for running a... ·

2017/02/10

Have you thought of using holidays to build your graphic design business? Sounds crazy, doesn’t it? Using Holidays to Build Your Graphic Design Business. But bare with me. I’m not talking about drumming up business while on your family vacation. Although if you can, more power to you. I once gained a client while on vacation. The owner of the campground where my family and I were staying mentioned how he wanted to increase his marketing. I offered my design services and I ended up doing work for him

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19:34

Talking To Clients - Choose Your Words Carefully - RD058

Resourceful Designer: Strategies for running a... ·

2017/02/02

When talking to clients, be careful what words you use. Every industry has its own language, design is no different. When talking to clients we have to remember that they’re not part of our industry and if we’re not careful we may scare them away. I remember the first time I realized this. A potential client called to discuss a possible job. We spent about 30 minutes on the phone talking about the project and figuring out the best way to go about it designing it. I gave him some ideas and he pitched

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26:31

"We" or "I" Choosing A Voice For Your Design Business...

Resourceful Designer: Strategies for running a... ·

2017/01/26

Do you use "We" or "I" in your marketing material? In this week's episode of the Resourceful Designer podcast, I tackle the longtime debate on whether or not you should use the pronoun "We" or "I" on your marketing material. For the full discussion be sure to listen to the podcast. I don’t know if you’re like me, but ever time I come across a URL for a graphic designer I just have to check it out. We’re such a creative bunch and I love seeing the wide variety of approaches when it comes to our

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36:30

How To Get Out Of A Productivity Slump - RD056

Resourceful Designer: Strategies for running a... ·

2017/01/19

Have you ever been in a productivity slump? It’s nice to think we’ve got everything under control. That we’re on top of our game. That our business is running like a well-oiled machine. Unfortunately, this isn’t always the case. There will be times when everything just piles up. You feel tired, overwhelmed and have no idea how you got to that point, or how to get out of the hole you're in. You feel stuck with no obvious path out. You’ve found yourself in a productivity slump. You see, the problem

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40:09

Setting Goals For Your Design Business - RD055

Resourceful Designer: Strategies for running a... ·

2017/01/13

Do you set goals for your design business? [sc name="pod_ad"]In this week's episode of the Resourceful Designer podcast, I'm talking about setting goals for your graphic design business. I'm not talking about resolutions. I know it’s January when I'm releasing this episode, the time of year for setting resolutions, and that’s all fine. But what I’m talking about are goals. Whereas resolutions are more ongoing, like becoming a better illustrator or improving your coding skills. Goals, on the other

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35:30

Should you find a Graphic Design Niche? - RD54

Resourceful Designer: Strategies for running a... ·

2016/12/02

Have you ever considered a niche for your graphic design business? Working in a design niche can be very rewarding as well as very profitable. Many graphic designers make a very good living by only servicing a very small demographic of clients. In this week's episode of the Resourceful Designer podcast ,I discuss various niches, the benefits of working in one, and how not to limit yourself to just one market. I go into much more depth in the podcast but if you want to know some of what I talked

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21:01

Easy Gifts For Graphic Designers - RD053

Resourceful Designer: Strategies for running a... ·

2016/11/23

What gifts do you get a graphic designer? Have you ever been asked the question "what gifts do you want for the holidays?" and you couldn't think of any ideas to say? In last year's holiday edition of the podcast I talked about graphic design gifts for your office. This time around I share gift ideas you can share when that ever so popular questions comes up. Software/Apps Gift Cards Face it, we live in a computerized world and as designers, we spend a great deal of our time in front of one screen

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34:59

How A Great About Page Can Attract Design Clients -...

Resourceful Designer: Strategies for running a... ·

2016/11/17

How Good Is Your About Page? The About Page or About Me page on your website is arguably the most important page on your site. And yet, it's so often neglected when people create a website in order to concentrate more on the "meat pages" of the site. Pages like their portfolio, or the services they offer. The About Page is often just an afterthought. You know you need one, so you whip one up quickly and move on. But if you look at the analytics for your site you will probably see that your About

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40:23

12 Steps To Great Design Presentations - RD051

Resourceful Designer: Strategies for running a... ·

2016/11/10

Are your design presentations great? Whether it's in front of just one person or in front of a board of directors, giving design presentations to your clients can be scary, even for the most seasoned graphic designer. In this episode of Resourceful Designer, I share 12 steps you can use to make your design presentations great. Please listen to the podcast to hear me act out two fictional presentations to show you the difference these 12 steps can make. The 12 Steps To Great Design Presentations. 1

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40:35

Perks To Running A Graphic Design Business - RD050

Resourceful Designer: Strategies for running a... ·

2016/11/01

There are some great perks to running a graphic design business. There are many benefits to running your own home-based graphic design business. In episode 24 I covered some of them, including getting to choose who you work with. Making your own hours. Deciding how much you want to charge and other things like the tax breaks you get and being able to work in your bathrobe if you want to. All of these are great reasons to want to run a graphic design business, especially from home. But in this

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01:12:04

Print Brokering To Supplement Your Graphic Design...

Resourceful Designer: Strategies for running a... ·

2016/10/26

Print Brokering, it's easy money. Is print brokering part of your graphic design business strategy? If not, it should be. We spend hours upon hours putting our creative skills to use for our clients. But if at the end of a design project we simply hand the printer files over to our client then we're leaving money on the table. With the addition of print brokering to your services you not only increase your value to your clients, but you can also drastically increase your income. It's not as scary as

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46:46

Things To Do Before Starting A Home Based Graphic...

Resourceful Designer: Strategies for running a... ·

2016/10/18

Before starting your home based graphic design business. It sounds easy, doesn't it? You have your skills and a computer, so why not start a graphic design business from your home? Go for it I say. However, there are certain things you need to do before starting on your new journey. In this episode of the Resourceful Designer podcast, I go into detail on what you should do before starting your own home based graphic design business. Be sure to subscribe to the podcast so you never miss an episode

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56:58

Bartering Your Graphic Design Services - RD047

Resourceful Designer: Strategies for running a... ·

2016/10/11

Have you ever considered bartering your design skills? Like it or not, money rules our world. Without it, businesses fail, economies collapse and people suffer. However, money isn't the only commodity when it comes to doing business. Thousands of years ago, long before currencies were introduced, people relied on bartering in order to survive. If you had a field of wheat but no meat and your neighbour had a herd of cattle but no grain, the two of you would barter the goods you had in exchange for

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32:25

Take Care Of Yourself Not Just Your Business - RD046

Resourceful Designer: Strategies for running a... ·

2016/09/30

What happens to your business if you don't take care of yourself? Running a home based graphic design business offers you the freedom and flexibility to work when you want and the way you want. But what if you don't take care of yourself and you get sick? What becomes of your business? In this episode of the Resourceful Designer podcasts, I discuss how you need to take care of yourself if you want your graphic design business to prosper. As designers, our clients rely on us to give their projects

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