x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

01:06:44

How to Use ChatGPT to Rank #1 in Google with Michael...

Perpetual Traffic ·

2023/02/14

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our

en

41:47

The Secret to Solution 8's Success: 17 Lessons in 17...

Perpetual Traffic ·

2023/02/10

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!In This Episode, You'll Learn:00:00:00 - Unleashing The Power of Success: Learn From The Top Google

en

57:05

[CAS] Personal Injury Lawyers: How to get 315 Signed...

Perpetual Traffic ·

2023/02/07

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.The group also

en

24:19

[Part 2] The Future of AI & Machine Learning in...

Perpetual Traffic ·

2023/02/03

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer

en

41:20

The Future of AI & Machine Learning in Advertising

Perpetual Traffic ·

2023/01/31

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in

en

45:13

[Case Study P2] 6X ROAS on a $500,000 Budget

Perpetual Traffic ·

2023/01/27

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex

en

52:09

How to Get 315 Signed Personal Injury Law Cases in 4...

Perpetual Traffic ·

2023/01/25

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target

en

47:02

[CAS] ChatGPT: The New Tool Every Marketer Should...

Perpetual Traffic ·

2023/01/20

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs,

en

47:46

The Not-So-Obvious Secret to Solution 8's Agency Success

Perpetual Traffic ·

2023/01/17

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your

en

43:09

[Part 2] How Kasim 300X's a Chiropractor's Leadflow

Perpetual Traffic ·

2023/01/13

How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility?On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls.Tune in to hear the specifics of what Kasim and his team did to

en

38:32

[Case Study] How Kasim 300X'd a Local Cliient's Leadflow

Perpetual Traffic ·

2023/01/10

Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles

en

43:55

[Best of 2022] Episode 364: Instagram Advertising...

Perpetual Traffic ·

2023/01/06

You know that building your Instagram following will help your business, but how does advertising really work on this platform?In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication atTier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about

en

01:00:46

[Best of 2022] Episode 356: Creating the Perfect High...

Perpetual Traffic ·

2023/01/03

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down withSavannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world

en

32:24

Ralph and Kasim's Biggest Predictions for 2023

Perpetual Traffic ·

2022/12/27

In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should

en

27:37

The Secret to Converting Different Types of Traffic

Perpetual Traffic ·

2022/12/23

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?Once you can answer that question,

en

25:45

The System Ralph Uses to Manage $100M in Ads

Perpetual Traffic ·

2022/12/20

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing

en

26:17

Google Ads Hack to Maximize Conversions

Perpetual Traffic ·

2022/12/16

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might

en

39:38

Why Kasim Spent a Half Million Dollars on Only 15...

Perpetual Traffic ·

2022/12/13

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim

en

13:59

Using Text-To-Image AI to Expedite Your Creative...

Perpetual Traffic ·

2022/12/09

AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to

en

27:08

WTF - Are Robots Taking Over Paid Advertising?

Perpetual Traffic ·

2022/12/06

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original

en

697 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...