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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

12:49

The Pragmatic Mail Bag Part 3

Product Chats Podcast ·

2019/05/16

Guess who’s back! Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are back and answering more of your questions about product management and product marketing. It’s time for another great episode of Pragmatic Mail Bag! Steve and Dave are answering questions about the importance of project marketing managers, user testing, product end-of-life, Do you have a question you’d like one of our experts to answer on an upcoming podcast

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13:54

No “I” in Launch

Product Chats Podcast ·

2019/05/09

What’s the difference between a launch and a release? And who is in charge of what? Pragmatic Institute’s Dave Daniels and Steve Johnson examine the importance of defining launches and releases, and making sure the right people are in charge of the right parts. Launching a product or a release is a team sport, where every part of the company—from dev to marketing to sales and beyond—work together to ensure the highest quality launch that has the best results. Learn how there should never be an “I”

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30:48

The Necessity of Talking to Your Market

Product Chats Podcast ·

2019/05/02

How well do you really know your market? Have you really talked to the people in your market? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, is joined by Chad Eckes, founder of CSquaredE, to discuss the importance of talking to your current customers, potential customers and former customers. Know who you want to talk to is important, but the kind of questions you ask can provide even more insights about your company, your reputation, your products and more. Reviewing and analyzing the

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10:24

A Distinctive Competencies Primer

Product Chats Podcast ·

2019/04/25

Couldn’t make it to our webinar on Distinctive Competencies with Steve Johnson? Then check out this podcast where Steve does a high level dive on how to PRIME your distinctive competencies and use them to stand out against your competition. He’ll give you a rundown of everything you need to know about distinctive competencies and how to identify your company’s unique qualities. Want to learn more about PRIME and distinctive competencies? Make sure you check out Steve’s webinar and article to

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22:43

Pragmatic Classics: How to Find the Product Manager...

Product Chats Podcast ·

2019/04/18

How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

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15:32

The Pragmatic Mail Bag Part 2

Product Chats Podcast ·

2019/04/11

More questions means more answers from our experts. Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering your questions about all things product management and product marketing. Join us for another round of the Pragmatic Mail Bag! Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you

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29:14

The Internet of Things Episode 2

Product Chats Podcast ·

2019/04/04

Our IoT expert is back! In our previous episode with Daniel Elizalde, he explained the Internet of Thing’s impact on business. Now, he’s examining the potential blind spots that can come with IoT, like a lack of shared language across your organization or misunderstanding your company’s capabilities. Make sure you can identify the IoT blind spots and hear what Daniel has to say. Would you like to learn more about data and product management? Register for our new course, The Business of Data

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09:55

The Pricing Guru: Subscription Models

Product Chats Podcast ·

2019/03/21

He’s Back! Former Pragmatic Institute instructor and pricing guru Mark Stiving of Impact Pricing is back on our podcast, and this time he’s talking about subscription models. So if you’ve ever wanted to know how to successfully and effectively price your subscription models to drive value and create revenue, you won’t want to miss this episode of PragmaticLive! Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts,

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18:40

The Pragmatic Mail Bag

Product Chats Podcast ·

2019/03/14

You’ve got questions. Our experts have answers. Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.

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22:03

Pragmatic Classics: User Personas in Action

Product Chats Podcast ·

2019/03/07

Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level. Looking for more great tips on how

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20:11

Throwback Thursday: Key Components to Becoming a KPI...

Product Chats Podcast ·

2019/02/28

In this episode of Pragmatic Live, we throw back to a previous episode featuring Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.

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23:56

The Internet of Things

Product Chats Podcast ·

2019/02/21

The Internet of Things It’s a common term, but do you really understand what it is and why it’s important? Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of

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17:50

An Intro to Data in Business

Product Chats Podcast ·

2019/02/14

An Intro to Data in Business Pragmatic Institute has expanded into data science. But how can data science help your business? Michael Li, founder of The Data Incubator (TDI) and president of data sciences at Pragmatic Institute, explains how he created his company to help train data scientists to take businesses into the future. Michael discusses how some of the most iconic business—like Netflix and Amazon—have data science at their core and utilize it to set themselves apart in their industries. He

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57:56

Product Marketing for Growth

Product Chats Podcast ·

2019/02/07

(This podcast was captured during our recent webinar, Product Marketing for Growth: The Marketing Plan.) For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth. This webinar, featuring product marketing leaders: • Jane Bailey, VP Product Marketing, GE • Jenn Steele,

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19:29

Pragmatic Framework Success

Product Chats Podcast ·

2019/02/01

Do you struggle to find the right way to implement the Pragmatic Framework into your business? Dave Daniels, vice president of customer success at Pragmatic Marketing, returns to Pragmatic Live to discuss his new role and ensuring students are able to successfully implement the Pragmatic Framework into their businesses. Dave discusses our new Pragmatic Labs, which help bring the Framework to life in your organization, as well as other tools we’re creating to enhance your Pragmatic education. Would

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29:47

Segmentation, From All Sides

Product Chats Podcast ·

2019/01/24

In this episode of Pragmatic Live, we revisit a great episode with Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, as they discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation

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27:46

Win/Loss Analysis: How You Should Be Doing It

Product Chats Podcast ·

2019/01/17

You already know the importance of win/loss analysis, but do you really know how you should be doing it? Rich Schroeder, president and founder of Anova Consulting Group, returns to Pragmatic Live to continue his discussion on win/loss analysis. Not only is it important to do win/loss analysis at your company, but it’s important that you do it right. Rich talks about the goals and pitfalls that can happen when win/loss analysis is and isn’t done correctly, and how to use the data to really benefit

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26:36

Boeing’s Approach to Product Management

Product Chats Podcast ·

2019/01/10

Did you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure? Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing is using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic

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33:47

Throwback Thursday: Creating a Compelling Product...

Product Chats Podcast ·

2019/01/03

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a

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59:37

Business Plans are About Vision not Precision

Product Chats Podcast ·

2018/12/27

Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: Using a product canvas as a business plan Prioritizing and re-prioritizing product ideas Aligning product metrics with goals

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