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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:56:36

Quinn O’Brien (Lenovo) | Branding Enterprise

The CMO Podcast ·

2020/11/04

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team. In this conversation, Quinn tells Jim the most important trait he looks for when hiring a candidate for his team. He also

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00:21:44

Prosperity Through Purpose | Panera Bread

The CMO Podcast ·

2020/11/02

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak. Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first

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00:54:26

Carla Hassan (CITI) | Fighting Inequality & Reducing...

The CMO Podcast ·

2020/10/28

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s. In this conversation, Jim and Carla talk about the importance of driving business by building the brand to drive growth. She also talks about how she lobbied Citi's leaders to change their

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00:53:08

Carolyn Tisch Blodgett (Peloton) | Scaling a...

The CMO Podcast ·

2020/10/21

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic

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01:06:09

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

The CMO Podcast ·

2020/10/14

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch

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00:53:31

Monica McGurk (Kellogg's) | More Than Packaged Goods

The CMO Podcast ·

2020/10/07

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Company. In this conversation, Monica talks about how she helps define the purpose of The Kellogg Company, and

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00:33:57

Prosperity Through Purpose | EVOL

The CMO Podcast ·

2020/10/05

In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category? We answer that question by taking a critical look at the frozen food brand, EVOL. Joining Jim to look at how this brand is making

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00:56:44

Tony Wells (USAA) | Building Trust Through Storytelling

The CMO Podcast ·

2020/09/30

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be

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00:19:04

Jill Gregory (NASCAR) | Leadership During Crisis

The CMO Podcast ·

2020/09/28

Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing. Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating

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00:58:27

Katrina McGhee (American Heart Association) | Leading...

The CMO Podcast ·

2020/09/23

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation, Katrina talks about how starting each day with gratitude helped her become the compassionate leader she is today. Katrina talks about how the AHA is helping inform the public about the health

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00:36:19

Jennifer Sey (Levis) | Leadership During Crisis

The CMO Podcast ·

2020/09/21

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. Jen also talks about her new

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01:03:51

ANA Roundtable!

The CMO Podcast ·

2020/09/16

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt, CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelers Andrea Sengara, Head of Marketing US at

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00:33:27

Adam Petrick (Puma) | Leadership During Crisis

The CMO Podcast ·

2020/09/14

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice

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00:56:10

Andrea Brimmer (Ally Bank) | Banking Done Right

The CMO Podcast ·

2020/09/09

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more! Support our

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00:24:41

Maryam Banikarim (Nextdoor) | Leadership During Crisis

The CMO Podcast ·

2020/09/07

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy

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00:46:25

Jen Sey (Levi's) | Following The Founder's Purpose

The CMO Podcast ·

2020/09/02

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand? In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnastic coach helped shape her into the leader she is today and why quitting shouldn't be considered a bad thing. This

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00:13:57

Stephanie Sotelo Perdue (Chipotle) | Leadership...

The CMO Podcast ·

2020/08/31

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy at

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00:52:10

Michelle St. Jacques (Molson Coors) | Cold Refreshing...

The CMO Podcast ·

2020/08/26

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more! Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision making, and how to block out the noise, and focus on the task at hand. Support our sponsor Deloitte and

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00:32:07

Tariq Hassan (Petco) | Leadership During Crisis

The CMO Podcast ·

2020/08/24

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business. Tariq also shares how working from home has changed his leadership style, and how he is navigating this new working style. Support our sponsor

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00:58:49

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

The CMO Podcast ·

2020/08/19

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant

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407 results

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