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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

52:25

50 The Three Ways to Increase Your Farm Revenue

My Digital Farmer Podcast ·

2020/03/25

When it comes down to it, there are three ways to increase your retail revenue on the farm. I used to spend most of my time on just one of them. In this episode, I share what the 3 ways are, and I suggest which one you should be concentrating on to maximize your profits.

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50:07

49_Interview with Carrie Sedlack

My Digital Farmer Podcast ·

2020/03/18

This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading -- a national CSA network called the "CSA Innovation Network." We talk through how this project came to be, what its goals are, and how CSA farmers will be able to specifically benefit. I've become a collaborator on this project, so I'm especially keen to help it succeed.

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59:32

48 Where to Start: How to Find Your First 10 CSA...

My Digital Farmer Podcast ·

2020/03/11

Just getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walked this road before you. You'll learn how MOST of us got started and get specific ideas for where to begin.

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29:31

47 Mapping Out Your Ideal Customer Experience

My Digital Farmer Podcast ·

2020/03/04

What if you were a travel guide, engineering your client through a prescribed "perfect" journey through your brand? What stops would you craft along the way to make sure they experienced success as quickly as possible? That's what this episode is all about. Learn how to map out your brand's customer experience.

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33:40

46 How to Make a Great First Impression with Welcome...

My Digital Farmer Podcast ·

2020/02/26

What happens immediately after someone buys your signature product? If all they get is a confirmation email, then this episode is for you. We talk through why an email welcome sequence can be a super powerful way to onboard your customer, and I share my exact template for how to build your own.

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31:04

45 What My Air Fryer Can Teach You About Marketing

My Digital Farmer Podcast ·

2020/02/19

I bought a new air fryer last month. The "unboxing" experience was so top-notch, that I decided to make an entire episode about it. In this tutorial, I'm going to challenge you to think about how you are engineering the moments AFTER a person buys your product. Excite your customer and you'll have them coming back for more.

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40:04

44 The Parable of the Haunted Corn Maze

My Digital Farmer Podcast ·

2020/02/12

What can a haunted corn maze teach you about marketing? Turns out... a lot! In this episode, I share the concept of "pre-framing" your customer journey, and how to build doorways in your brand.

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37:28

43 It's Too Expensive - How to Feel Good About...

My Digital Farmer Podcast ·

2020/02/05

Pricing your CSA can be tricky. It's not just a matter of expenses, profit margins and knowing what the market can handle. There's a psychological and emotional component to pricing. In this episode we talk about why a person might think, "It's too expensive," and help you find the price that "feels just right."

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34:43

42_ Twelve Places to Leverage Your Customer Testimonials

My Digital Farmer Podcast ·

2020/01/29

Testimonials are a super simple way to start increasing your sales. But are you using them?! Sometimes we don't always know where to put them. In this episode I share 12 easy places you could be placing testimonials to help your buyers say YES.

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34:13

41_Why You Need to Be Collecting Customer Testimonials

My Digital Farmer Podcast ·

2020/01/22

Be honest... how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Testimonials are one of the primary triggers to getting someone to buy your CSA. In this episode we talk about how to find great testimonials...

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45:15

40_Six Questions to Ask Before Choosing Your Website...

My Digital Farmer Podcast ·

2020/01/15

Part of building out a new website is choosing your platform. This can often get farmers stuck in their tracks because it feels overwhelming. In this episode I go through 6 questions to consider so that you choose the right platform for you.

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46:55

39_ Formula for a Perfect Farm Tagline

My Digital Farmer Podcast ·

2020/01/08

Can you describe what you do in a nutshell? That's your tagline. Don't make it complicated or fancy academic language. Keep it simple. In this training, I share the 3 parts of a great farm tagline that will help you draw in new customers.

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40:51

38_ It's NOT about You: How to Make Your Customer the...

My Digital Farmer Podcast ·

2020/01/01

Are you talking too much about yourself in your marketing? In this episode I share an a-ha moment for our farm that fundamentally pivoted how we marketed our farm. In this episode, you'll learn what this mindset shift is and how it will clarify your strategy.

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24:01

37_How to Research Your Best Customers Using...

My Digital Farmer Podcast ·

2019/12/18

How well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to identify your best customers to research using telephone interviews. The result will blow your mind.

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30:25

36_ Are You Making These Common Website Mistakes?

My Digital Farmer Podcast ·

2019/12/11

Website redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In the episode we talk about 6 common website mistakes so you can fix them!

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24:30

35_Why You Need to Think Like a Cave Man in Your...

My Digital Farmer Podcast ·

2019/12/04

If you want to be effective at marketing, you'll need to learn to think and talk like a cave man. In this episode, I teach you the three questions your messaging MUST answer to keep your customer from getting confused.

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01:00:52

34_How to Hack Any Farm Conference and Network Like a...

My Digital Farmer Podcast ·

2019/11/30

Today's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference and leverage the networking opportunities at these events.

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18:59

33 What are you REALLY selling in your CSA?

My Digital Farmer Podcast ·

2019/11/27

You are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it's imperative that you change your messaging to focus on it.

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37:32

32 My 7 Tips for Writing Better Customer Surveys

My Digital Farmer Podcast ·

2019/11/20

A well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they value. I share my tips for how to craft a great survey that will actually help you write better marketing.

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40:12

31 My Top 10 List of Marketing Assets Your Business...

My Digital Farmer Podcast ·

2019/11/13

Trying to figure out what kinds of stuff you should be building for your marketing strategy? In this episode, I share my list of the top 10 marketing assets I think matter most. Use this list to guide your first steps in building out your plan.

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